SOURCE: Keek Inc.

Keek Inc.

October 15, 2014 08:34 ET

Keek Premieres 'Discovered,' the Mobile Video Network's First 'Keekisode' Series

New Docudrama Follows Hollywood Up-and-Coming Talent on the Road to Success

NEW YORK, NY--(Marketwired - October 15, 2014) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) announced today that it has launched its first Keekisode series, Discovered.  Discovered is shot in the Hollywood Hills where six actors, musicians, models and a DJ live together in a house called the Farm. The group is trying to "make it" in the highly competitive entertainment industry. This marks the first time a docudrama is delivered to the audience as a series of 36 second or less episodes. The series was created and produced by Jared Battaglia, best known for his writing on the Emmy-winning Clouds Over Cuba interactive documentary for the John F. Kennedy Presidential Library & Museum.

Discovered is seen through the eyes of ingénue Remi Webb, an aspiring actress invited to live at the Farm after getting discovered on Keek. Viewers will watch as Remi goes from "girl-next-door" to a full-fledged Hollywood "It Girl." The episodes appear on Keek and exciting storylines gradually unfold about the young "up and coming" stars. Discovered can be viewed here:

"Mobile video consumption accounts for an ever greater portion of overall digital life amongst teens and young adults," said Keek CMO Lin Dai. "At Keek we make it our mission to support content creators and innovations in the short video medium. Discovered is a great example of what creators can do with a 36 second canvas. This is the first major series on our original programming slate. We are confident the series will not only entertain fans, but will also inspire more real-life talent to share their stories and to be 'discovered' on the Keek platform."

"We are so excited to partner with Keek because it is exploding with enticing creative content," said Battaglia. "Keek's most popular hashtag, '#discoverme,' provided our team with the inspiration behind the series and our aspirational characters that are similar to the young talent being discovered on the Keek platform."

"This is the perfect demonstration of short-form storytelling," said Keek CEO Alex Cameron. "36 seconds at a time is engaging and will drive viewers to watch multiple videos per session. The 'Keekisode' is a unique and native format to Keek. As the format matures, the right type of brand integration will be added within the content and will enhance the user experience further, rather than disrupt it."

The Discovered series premiere is part of Keek's greater original content strategy, following the recent announcement to co-develop short-form content with Relativity, and the board director appointment of veteran Hollywood producer and power player Michael Rotenberg of 3 Arts Entertainment.


Rising talent Chanel Celaya stars as Remi. She is best known in the Justin Bieber fandom community for her role in his As Long As You Love Me music video. The San Diego born actress has also appeared in feature films 21 Jump Street and Transformers 4: Age of Extinction.

Sports Illustrated swimsuit model Genevieve Morton, a South African native, joins the cast as manipulative Hollywood mean girl Morgan Davenport, who takes Remi under her wing as her guide into Young Hollywood's inner circle.

Canada's Holden Nowell, the male lead handpicked by Carly Rae Jepsen for her Call Me Maybe video, returns as The Farm's resident bad boy and troublemaker Hunter McKeon.

Newcomer Alex Trumble appears as Zeke Katz, a DJ and son of famed star maker talent manager Charlie Katz, the owner of the Farm, which has a rich history of housing up and coming talent before they become famous.

The cast also includes UK actor-musician Jack Turner (VH1's Hit the Floor) as Luca James, a political scion chasing his dreams in LA, along with real-life model Alex Jay who portrays edgy fashion model Noelle Silva, a Miami transplant trying to escape her past.

Discovered features official music by breakout artists Gavin Turek, The Electric Sons, Jutty Ranx, Cable Car, Gangplans, Aimes, Shirock, DJ Paypal, Kids Without Instruments, and Midnight Wax.

Alex Egan serves as Director, Producer and has an extensive background creating music videos for such artists as Mickey Avalon, The Pharcyde, Spragga Benz, Tippa Irie, Whitestarr for Interscope, Universal Music and Myspace. Ashley Jay Sandberg is also a Producer on Discovered. She has developed special interest documentaries like Running Blind and works at The Kennedy/Marshall Company.

Keek is a leading mobile video social network with 70 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages. 

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