SOURCE: Keek Inc.

Keek Inc.

December 17, 2015 08:00 ET

Keek Provides Update on Product Advancements and Launches Phase 1 of New Monetization Strategies

TORONTO, ON--(Marketwired - December 17, 2015) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF), a leading global mobile video social network with over 75 million registered users, today provided details on a number of product advancements including the successful launch of KeekX for iOS and the first phases of a new product focused monetization strategy in partnership with Personas.com Corporation ("Personas").

KeekX for iOS

"The KeekX release for iOS marks our most significant iOS platform advancement in years. It brings a completely refreshed and modern user interface to our iOS users based on a new 'decks and cards' navigation interface that allows for better categorization and deeper engagement, and also sets the stage for additional innovations in the very near future," said Dimi Paun, CEO at Keek.

The fresh Keek iOS platform is the foundation for a number of upcoming releases, which will include features such as autoplay video, a machine-learning algorithmic content recommendation engine, and a "trending" styled weekly topic vertical. Autoplay video is an important advancement for the Keek platform as a tool to encourage and increase content consumption, and follows Keek's recent integration of Facebook's Audience Network (see press release dated September 1, 2015). Facebook recently announced that Audience Network will be expanding to offer autoplay video ad units, which Keek can now place in-stream alongside autoplay native Keek content.

"Whether you're a creator seeking views or a consumer seeking content, autoplay video is a win," said Paun. "We expect autoplay to have a very positive impact on the engagement levels of our current and future users, driven primarily through our purest metric, video views." KeekX for iOS is now live in the AppStore, and a follow up release featuring autoplay video is expected to be released within days.

Personas and Keek Integration Phase 1

Keek also announced the launch of a new pay-per-use product feature, as part of the first phase of its integration with Personas. This new feature allows members to build their audience by purchasing packages that work to increase their "followers."

"This tool is a creative and innovative monetization strategy and the first of a few promising new revenue streams for Keek," said Alex Macdonald, CFO at Keek. "Content creators on all major social networks spend huge amounts of time and effort to reach those early follower milestones. Whether it's the first fifty, hundred, or thousand followers, each milestone is a celebration. We want to help them get there, so we're providing a tool and we've made it easy to use." The feature leverages in-app purchases and is now available on iOS and Android platforms.

Other Development Initiatives

Current development efforts at Keek are focused on the Personas integration (see press release dated August 14, 2015). The Personas integration is based around technologies that facilitate commercial transactions and communications between members of social network communities. Over the coming months there will be multiple technologies and services integrated into Keek to help facilitate user growth, user retention, and monetization.

Keek development efforts also include the integration of mobile games into the Keek platform. "Mobile games are a proven success on a number of other global platforms and we will be happy to offer them to our user base, complete with monetizable features," said Paun. "The new KeekX interface allows for the simple integration of additional features and content without crowding the user experience. Shortly we will be offering a 'games' card within KeekX, free for users to explore in between watching the latest popular videos or chatting with their friends inside Keek."

Keek also announces that the new Trivia4Good ("T4G") website is now available at www.trivia4good.com. In addition, Keek users may now sign up for the T4G contests inside the Android App, and iOS registration will be available shortly.

T4G, like KeekX, brings a completely new mobile user experience and monetization approach to the Keek platforms. T4G is a gamified approach to audience aggregation and activation which combines trivia themed contests with significant prize based financial incentives, branded content, and the involvement of charitable organizations. Keek recently partnered with professional golfer Ernie Els and the Els for Autism Foundation in addition to the previously announced partnership with Right To Play (see press releases dated December 7, 2015, and October 5, 2015).

About Keek

Keek is a leading mobile video social network with over 75 million registered users. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward looking statements:

The information and statements in this news release contain certain forward‐looking information relating to product release dates and the ability of Keek to attract, retain, and monetize its user base through the development of its product and the integration of third party technologies. This forward-looking information is subject to certain risks and uncertainties and may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in the forward-looking information. Keek's forward-looking information is expressly qualified in its entirety by this cautionary statement. Except as required by law, Keek undertakes no obligation to publicly update or revise any forward-looking information.

Contact Information

  • For further information, please contact:

    Gerry Feldman, CPA, CA 
    Director of Keek Inc.
    416-606-7655
    gerry@feldman.ca

    Dimi Paun 
    Chief Executive Officer and Chief Technology Officer
    Tel: 416-568-0102 
    dimi@keek.com

    Mark Itwaru
    Chairman and CEO
    Personas.com Corporation
    Tel: 416-815-7000 x320
    mark@personas.com