Keek Inc.
TSX VENTURE : KEK
OTCQX : KEEKF

Keek Inc.

March 12, 2014 10:00 ET

Keek Update: The Social Video Platform's Current Status

TORONTO, ONTARIO--(Marketwired - March 12, 2014) - Keek Inc. (TSX VENTURE:KEK)(OTCQX:KEEKF) would like to update its shareholders and the investment community on the current status of its mobile social video platform. Over the last few months, management has been focused on the fine-tuning of the platform for continued growth, content diversification and engagement, as well as the development of a monetization strategy that will continue to maintain the Keek platform as a free service for users.

Current development of the platform is addressing new features based on innovation, user feedback, competitive analysis, organizational goals and market trends. Keek's marketing and partnership programs are focused on increasing relevancy, engagement and content creation in the United States, Canada, the UK, Europe, South America, the Middle East and Asia.

Over the last several months, Keek has successfully accomplished the following:

  • The development and release an Android app for use on the Nokia Asha smartphone that has been added to, and will be marketed by, Nokia as one of the top 100 apps in their app store. The Asha smartphone was launched at the Mobile World Congress in Barcelona last month and recently launched in India.

  • An agreement with Sprylogics was entered into (announced by Sprylogics on February 26, 2014), which allows Keek to use their machine learning classifiers, semantic and local search indexing technologies, so that Keek users can more easily search and view interesting, similar-content type keeks.

  • Implementation and current testing of Google's DFP platform (DoubleClick for Publishers), a comprehensive ad serving solution offered by Google that has become the de facto standard for serving ads online. Keek is currently using DFP as its underlying technology to enable testing of pre-roll video advertisements on Keek's website and mobile applications. Other ad exchanges that Keek has formed relationships with include LiveRail, Adap.tv (AOL) and AdMarvel. Keek anticipates integrating these exchanges in the near future.

  • The design and development of the Keek 2.0 website, which will implement new features such as: an improved stream; random content display; private accounts; responsive support for tablets and mobile devices; and multiple languages.

Mike Marrandino, President & CEO, is confident about the company's future direction and stated "Now that we have been able to put the merger behind us, all of us at Keek are very excited with the opportunities in front of us to continue to grow Keek into a relevant global social media platform. Our strategy remains simple; enable Keek to become a global 'go to' app in Social Media for short video communication by growing our presence in all six of the global regions in which we currently operate."

Keek launched its web-based version of the platform in July 2011. Its mobile interactive apps followed in May 2012 for iOS and Android. Blackberry and Windows mobile were released in March and May of 2013, respectively. Keek has an engaged social video community of over 65 million registered users. Since its inception, the platform has had 353 million unique visitors, 1.9 billion visits, 5.4 billion keek views, 37 billion page views, and has a video library of 57 million keeks. Over the past several months - and during the merger process - the Keek platform has been able to sustain a Monthly Active User (MAU) metric of approximately 12 million keekers (users); grow its registered user base by approximately 750,000 users per month; and create approximately 1.7 million keeks per month.

About Keek

Keek combines video and text to create a new kind of social network - easy to use, fast and personal. With Keek, users around the world create and interact with videos up to 36 seconds in length, and 111 characters of accompanying text, in either public or private views. Keek makes it easy for anyone to instantly create, distribute, discover and react to content in real-time across web and mobile devices. The Keek app is available in over 190 countries across 6 global regions, and in up to 36 languages, with no particular geographic area contributing more than 25% to the total user community. Keek's platform is developed for iPhone, Android, Windows Phone 8 and Blackberry 10. The Keek platform also allows users to link to other social platforms, including Facebook, Twitter, Tumblr, Instagram, Google+, and Line. Users include celebrities, brands, athletes, journalists, sports teams and media outlets.

For further information, please visit our newly launched Investor's website at http://investors.keek.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

Forward-Looking Statements

This news release contains forward-looking statements relating to the future operations of Keek and other statements that are not historical facts. Forward-looking statements are often identified by terms such as "will", "may", "should", "anticipate", "expects" and similar expressions. All statements other than statements of historical fact, included in this release, including, without limitation, statements regarding the future plans and objectives of Keek, are forward looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from Keek's expectations are risks detailed from time to time in the filings made by Keek with securities regulations.

The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of Keek. As a result, Keek cannot guarantee that any forward-looking statement will materialize and the reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and Keek will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.

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