SOURCE: Keek Inc.

Keek Inc.

January 29, 2015 08:45 ET

Keek Welcomes Twitter to the 30+ Second Social Video Space

Format Gains Greater Demand Among Users and Marketers

NEW YORK, NY and TORONTO, ON--(Marketwired - January 29, 2015) - With an announcement this week by Twitter and recent comments by Facebook about the importance of longer video formats, Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF), the rapidly growing social video network, today said that the mobile social video market has entered a new era. 

Alex Cameron, CEO of Keek said, "We've anticipated this move by major social media companies. The timeframe format we know and believe to be the winner has been validated and it will mean advertisers and content producers building creative assets in the right context for this format, more rapidly. This will substantially support and establish the 30+ second format as the new norm. Short-form mobile video is changing the social media, advertising and entertainment industries. Keek sits in the sweet spot of the transformation, already a 36 second format where strong user completion rate meets the largest segment of advertiser creative assets."

The shift to video and its influence on mobile social media has been quick and epic in its proportion: 

  • A 2014 KPCB Internet Trends Report by Mary Meeker stated mobile usage as a percentage of total web usage has surged from 2013 to 2014. In North America, it nearly doubled from 11% to 19%. Global mobile app and mobile advertising topped $38 Billion in 2013. 
  • Moreover, online video's estimated share of global ad spend will increase almost 50% from 1.9% of the total in 2014 to 2.8% of the total in 2017, according to ZenithOptimedia's new Advertising Expenditure forecast.

Innovation in social media is critical to growth and attracting new users. "Video represents the next growth curve in social media, especially with the share of internet usage shifting to mobile users and their strong preferences for video. Keek's 73 million members embracing our mobile video format of up to 36 seconds is proof," said Cameron.

Keek's community of over 73 million including major media and brand partners generates raw, organic Keeks, in particular using #DiscoverMe, its most popular hashtag dedicated to identifying emerging talent.

About Keek

Keek is a leading mobile video social network with more than 73 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.

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