SOURCE: The Keep A Breast Foundation

March 12, 2008 08:00 ET

Keep A Breast Foundation Receives Boost From Emergen-C®

Donation of $40,000 From Emergen-C® PINK™ Will Support Nonprofit's Breast Cancer Awareness Efforts

SAN DIEGO, CA--(Marketwire - March 12, 2008) - The Keep A Breast Foundation and Alacer Corp., makers of Emergen-C®, have strengthened their partnership in the fight against breast cancer. Alacer Corp. launched Emergen-C® PINK™ in September 2007, the first cause-related product from the corporation, and has vowed to contribute 50 percent of all Emergen-C PINK profits to the Keep A Breast Foundation. Keep A Breast received the first quarterly installment of $40,000 this past month and, with the help of consumers, is hoping this amount will continue to grow in the upcoming years.

"We are so excited about this new partnership," said Shaney Jo Darden, Keep A Breast Founder. "Both Emergen-C and Keep A Breast are focused on staying healthy, and the added commitment to breast cancer awareness through PINK products fits perfectly with our mission. We feel lucky to have the opportunity to collaborate with such a remarkable organization."

Emergen-C PINK is an innovative, delicious pink lemonade flavored drink mix dedicated to raising breast cancer awareness and providing consumers with a staple in their daily health and wellness regimes. Formulated with 1,000 milligrams of Vitamin C, plus energy-boosting B vitamins, minerals and electrolytes, Emergen-C PINK packs the same amazing punch as all Emergen-C products plus a Feel the Good™, Share the Good™ experience.

"Emergen-C's Feel the Good™ experience stems from the health and energy boost crammed in each packet of Emergen-C," said Meghann Seidner, Emergen-C Brand Manager. "Now we have taken that one step further by allowing our consumers to Share the Good. By contributing 50 percent of our PINK proceeds to Keep A Breast, the fight lies in the consumer's hand; they are the ones who will make the difference."

The collaboration with Alacer Corp. will help Keep A Breast advance its goal of sharing a fresh perspective on the fight against breast cancer in a way that is relevant and inspiring to today's youth. Emergen-C PINK will be featured with Keep A Breast during youth outreach efforts on Warped Tour, ASR, GVR Surf, GVR Snow and the upcoming AP TOUR.

"Breast cancer affects people of all ages," Shaney Jo Darden said. "It doesn't care how old you are, what you have or what you know. And now, through Emergen-C PINK, all generations can join together to help in research, treatment and prevention of this prevalent disease."

Emergen-C PINK is available at all Whole Foods markets and Target stores nationwide, and should be available soon at all your favorite retailers. For more information visit http://www.emergenc.com.

About Keep A Breast

The Keep A Breast Foundation is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by educating young people on methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being. For more information, please visit www.keep-a-breast.org.

About Alacer Corp.

For over 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an industry leader and innovator in the development, manufacturing and marketing of nutritionally enhanced products that support an energetic, healthy lifestyle. Alacer produces and sells over 300 million packets of its Emergen-C brand dietary supplement annually. For more information visit http://www.emergenc.com.

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