SOURCE: The Keep A Breast Foundation

The Keep A Breast Foundation

April 15, 2011 12:26 ET

Keep A Breast Launches Non Toxic Revolution Campaign

Shepard Fairy Joins Forces With Keep A Breast for a Grassroots Cancer Prevention Campaign

CARLSBAD, CA--(Marketwire - Apr 15, 2011) - Keep A Breast Foundation announces the Non Toxic Revolution campaign. The goal of the Non Toxic Revolution (NTR) is to inform and educate young people about the dangers of toxic chemicals in our environment and food supply and the link to breast cancer. The program focuses on prevention as a means to maintain long-term health and well-being by providing alternatives so that young people everywhere can make educated decisions.

Keep A Breast executive director Shaney jo Darden stated, "We are launching NTR because we care about people and their health. We want to provide people with information to empower their own lives, as well as to inspire them to empower their friends and family to do the same. We all have the right to safe products, healthy food and to live in a toxic free society."

Keep A Breast has partnered with the design firm Studio Number One founded by artist Shepard Fairey, known for his widely recognizable and iconic Barack Obama "Hope" poster, to create a campaign that will encourage youth to embrace prevention as a deterrent to breast cancer and other diseases. NTR strives to enlighten youth about some of the common toxins that scientists and informed health advocates are advising the public to avoid. Keep A Breast believes the more this generation understands, the better choices they will make to stay healthy and cancer-free.

"I have been a supporter of The Keep A Breast Foundation for over 10 years," stated Fairey. "When they asked me to be a part of their Non Toxic Revolution initiative, I jumped on the chance to help create images. Social causes and issues related to art is what drives the Obey Awareness projects, so a graphic program for Keep A Breast to raise awareness about toxic chemicals was a perfect fit. Breast cancer prevention is personal for me because I have lost two Aunts to breast cancer, and my Mother is a breast cancer survivor. I feel privileged to work with KAB and hope that the work my studio, Studio Number One, and I created can be helpful to this important cause."

The campaign that launches today includes information on how to make your environment non toxic by following ten simple rules for different aspects of your life including: Your House, Your Mouth, Your Body,Plastic Sucks, Heart and Soul and Your Pet. Visit www.nontoxicrevolution.com to learn how NTR will break down scientific journals into easy to read and comprehend tips, as well as educate people on how they can get involved and petition for safer products and better legislation.

NTR will embark on a 14-city tour to help inspire and educate young people about toxic chemicals infecting our food, products, and environment. The campaign tour will strive to be as non toxic as possible starting with a truck converted to run on vegetable oil -and a call out for local activists to help Fuel the Revolution by donating veggie oil at each stop. With a team of volunteers, artists and activists embedded in each city, the tour seeks to educate, inspire and activate individuals to be more aware of the harmful and cancerous toxic chemicals found in our food and environment have on all of us.

The tour will end in the Highland Park neighborhood of Los Angeles with a 3 week installation at THIS gallery including imagery from Studio Number One and photography from the NTR campaign by Patrick O'Dell, the Manhattan photographer and former Vice magazine photo editor, whose photography blog and documentary show on Vice's online television network entitled Epicly L'aterd has become a sensation for those who want an inside look at the downtown New York or skate scene.

Keep A Breast Mission
The Keep A Breast Foundation (KAB) is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by informing young people about methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

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