Contact Information: CONTACT: Renate Geerlings Glenn rgeerlings@qorvis.com 202-255-2744
Keep America Beautiful Names Qorvis as AOR
Nationwide Image/Public Education Campaign Taps Qorvis' Advertising Capabilities
| Source: Qorvis Communications
WASHINGTON, DC--(Marketwire - December 3, 2007) - Qorvis Communications announced today that
Keep America Beautiful, Inc., the nation's largest volunteer-based
community improvement organization that for decades has created some of the
most important and enduring communications efforts, has selected Qorvis to
create and manage a new nationwide image and public service advertising
campaign.
"Working with Keep America Beautiful is another milestone for Qorvis and
the latest validation of our strategy to provide clients with the complete
communications toolbox to achieve their needs," said Managing Partner
Michael Petruzzello. "It also strongly supports our growing expertise in
the rapidly expanding environmentally friendly arena."
This is the latest win of what has been a big year for Qorvis, which won
the coveted Virginia Lottery account and produced major integrated
communications campaigns for the Consumer Electronics Association and the
Pharmaceutical Research and Manufacturers Association (PhRMA), among many
others.
"Qorvis is proud to help expand the historic legacy of Keep America
Beautiful by solidifying its position as the cornerstone of the green
movement," stated Qorvis Founding Partner Doug Poretz. "The 'Crying Indian'
is one of the best-known public service advertisements in U.S. history. Our
goal is to create the next legendary campaign to inspire the public to
protect and preserve America's communities."
Qorvis will design and place Keep America Beautiful's public service
announcements; create a new branding campaign; execute quantitative and
qualitative research; and manage specific public outreach, creative
services, media relations and grassroots efforts.
"This will be more than just an advertising campaign," said Rob Wallace,
vice president, communications for Keep America Beautiful, Inc. "We were
impressed with Qorvis' ability to come up with a big idea and bring it to
life with integrated advertising, public relations, grassroots and
interactive thinking. We're looking forward to working with them to make
this happen for us."
The addition of Keep America Beautiful furthers Qorvis' commitment to a
clean environment and to its list of environmentally friendly and socially
conscious projects. This includes work for the Action Sports Environmental
Coalition (ASEC), an international non-profit organization of prominent
skateboarders, surfers, snowboarders and natural products companies; The
Earth Conservation Corps, a non-profit youth development and environmental
service organization; and the U.S. Green Building Council.
About Qorvis
Qorvis Communications is one of the nation's largest independent
communications firms. Formed in August 2000, Qorvis has offices in
Washington, DC, McLean, VA, and Richmond, VA. Qorvis provides its clients
with expertise in the areas of advertising, public and media relations,
marketing communications, Internet campaigns, investor and financial
relations, public affairs, grassroots and research and opinion surveys.
For more information, visit www.qorvis.com. For Qorvis news, visit
www.qorvisnews.com.