MADD Canada

MADD Canada

March 13, 2009 08:00 ET

Keep Irish eyes smiling this St. Patrick's Day.

If you’re drinking, call # TAXI for a safe ride home.

Attention: Lifestyle Editor, News Editor OAKVILLE, ONTARIO--(Marketwire - March 13, 2009) - As Canadians prepare their St. Patrick's Day activities, MADD Canada is reminding everyone to spend a few minutes planning the most important part of the evening - getting home safely.

St. Patrick's Day celebrations will be in full swing this weekend and early next week. Before starting on the green beer, appoint a designated driver or leave the car at home and let # TAXI arrange a safe ride for you.

"On average, four people are killed and 207 people are injured in impaired driving crashes every day in this country," says MADD Canada Volunteer National President Margaret Miller. "So whether you're attending a house party or visiting your favourite pub, plan ahead. Let's make this St. Patrick's Day a safe one."

Thanks to MADD Canada's sponsor # TAXI, a safe cab ride home is just a quick phone call away. Calling # TAXI (#8-2-9-4) from any cell phone will automatically connect you to the first available taxi company or to your preferred cab company. You'll be connected 24 hours a day, 7 days a week, anywhere in Canada for the same price or less than calling 411.

As Michael Sachter, Vice President of CellWand Communications, the creator of # TAXI, explains, "Our service ensures there is no reason for anyone to drink and drive. With one quick phone call, you'll have a safe ride home. Just call # TAXI. That's # 8-2-9-4 and until March 31st anyone can win $520 in free cab rides by visiting www.poundtaxi.com."

In fact, Mr. Sachter suggests revellers plan ahead by programming # TAXI into their cell phones.

# TAXI's commitment to safe and responsible behaviour makes them a natural partner for MADD Canada. # TAXI is the Title Sponsor of MADD Canada's Campaign 911 - a national initiative to empower Canadians to call 911 and report suspected impaired drivers. #TAXI also sponsors MADD Canada's High School Multi-Media Assembly Program and the annual Project Red Ribbon campaign.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of drinking and driving and to save lives and prevent injuries on our roads. As the pre-eminent voice for impaired driving victims, MADD Canada includes not only mothers, but fathers, siblings, friends, business professionals, experts in the impaired driving field, concerned citizens and young people who want to make a difference in the fight against impaired driving. If you need help or would like to join our mission, call MADD Canada today at 1-800-665-6233.

/For further information: www.madd.ca
Margaret Miller, MADD Canada's Volunteer National President @ 902-758-5328
Michael Sachter, CellWand Communications Inc. (# TAXI), VP Marketing @ 416-704-5007/ IN: SOCIAL, OTHER

Contact Information

  • Margaret Miller, Volunteer National President
    Primary Phone: 902-758-5328