SOURCE: MADD Canada

MADD Canada

August 31, 2017 08:00 ET

Keep Long Weekend Celebrations Safe -- Drive Sober

OAKVILLE, ON--(Marketwired - August 31, 2017) - MADD Canada and Allstate Insurance Company of Canada are asking everyone to make safe and sober transportation a priority as they celebrate the last long weekend of summer.

No one ever thinks they will be affected by impaired driving, but hundreds of people are killed and tens of thousands are injured in impairment-related crashes every year.

"We're asking everyone to do their part to prevent impaired driving this holiday weekend," said MADD Canada National President Patricia Hynes-Coates. "Please plan ahead for a safe and sober ride home."

MADD Canada and its volunteers across the country work with community partners and generous corporate sponsors such as Allstate Insurance Company of Canada to remind Canadians they can prevent impaired driving by:

  • Never driving a car, boat, ATV or any other vehicle while impaired;
  • Never riding with a driver who is impaired;
  • Calling 911 to report suspected impaired drivers.

"Impaired driving takes a devastating toll on individuals, families and communities," said Allstate Canada President and CEO Ryan Michel. "But that does not have to be the case. If everyone plans ahead and makes responsible choices, we can celebrate the last long weekend of summer without the tragedy of impaired driving."

However you are celebrating the long weekend, please arrange a sober ride home. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night. Revelers looking for a safe, sober and reliable ride home at the push of a button can check out Uber, MADD Canada's Official Designated Driving App. Visit https://www.uber.com/partner/en-ca/madd-canada/ for more information.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed five years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.

Contact Information

  • For more information, contact:
    Patricia Hynes-Coates
    National President
    MADD Canada
    647-919-6233
    phynescoates@madd.ca

    Anna Weigt-Bienzle
    Senior Communications Specialist
    Allstate Insurance Company of Canada
    905-475-4527
    aweigtbienzle@allstate.ca