January 15, 2015 10:07 ET

"Keep Moving -- Stay Original": In Honor of MOSCOT's 100 Year Anniversary, MOSCOT Partners With smart for One Clever Collaboration

NEW YORK, NY--(Marketwired - Jan 15, 2015) - MOSCOT, the New York City institution renowned worldwide for its iconic eyewear, and smart, internationally recognized for perfect urban mobility on two and four wheels, have combined superior optical expertise and automotive ingenuity in celebration of heritage, vision, and the joys of urban life. 

Fusing style with functionality, and innovation with tradition, MOSCOT and smart introduce a collaboration that has everything you need to keep moving and stay original, whether you're on four-wheels, or two feet: The smart fortwo edition MOSCOT, The LEMTOSH smart, and The MOSCOT smart Drive Package.

The smart fortwo edition MOSCOT, a smart fortwo cabrio, The LEMTOSH smart, MOSCOT's perennial favorite frame in the Company's iconic colors, and The MOSCOT smart Drive Package, a set of three Clip-on Sun Lens combinations for an enhanced optical experience, celebrate MOSCOT's 100-year anniversary, and are the perfect expression of individual style both brands are known for. 

"We couldn't be more excited to partner with a brand whose values coincide with our own," said Harvey Moscot, Owner of MOSCOT. "Both smart and MOSCOT focus on quality, functionality, and iconic design. The smart fortwo edition MOSCOT, The LEMTOSH smart, and The MOSCOT smart Drive Package are a reflection of our combined vision -- a truly comprehensive collaboration for the free spirited, urban dweller, on or off the road."

The smart fortwo edition MOSCOT
The limited edition smart fortwo edition MOSCOT and The LEMTOSH smart are a perfect match, and only 100 cars will be available worldwide. 100 years! 100 cars!

The LEMTOSH smart
The LEMTOSH smart cleverly layers MOSCOT's Pantone 602 C Yellow in between Matte Black acetate for a Special Edition LEMTOSH that's been 100 years in the making. Wear it on the street, or behind the wheel, for a look that's subtle and bold at the same time. Genius!

The MOSCOT smart Drive Package
The MOSCOT smart Drive Package is the apex of fun and function with three different Clip-on Lens combinations for optimum optics while driving: a Silver Clip with Vermillion Lenses for overcast conditions; a Yellow Clip with polarized G-15 Lenses for sunny conditions, and a Black Clip with high contrast Yellow Lenses for night conditions all housed in a soft and functional, tri-fold case. Take that, Mother Nature!

"We created The LEMTOSH smart, and The MOSCOT smart Drive Package by utilizing classic, unparalleled design and the finest quality craftsmanship," said Zack Moscot, Chief Eyewear Designer of MOSCOT. "We focused on reflecting the clever design of the smart fortwo edition MOSCOT, while weaving in classic MOSCOT design elements, with exemplarily technology and optical construction."

The smart fortwo edition MOSCOT will make its international debut on February 28, 2015 in Milan, before being showcased at the Geneva International Motor Show from March 5 - 15th, 2015. More details to follow on February 28th, 2015.

Sold separately, The LEMTOSH smart retails for $270 USD as ophthalmic, and The MOSCOT smart Drive Package retails for $250.

The LEMTOSH smart will be available January 15, 2015, and The MOSCOT smart Drive Package will be available February 28th, at MOSCOT Shops, online at, and in specialty retail and optical shops worldwide.

For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact Jessica Penzari at 718.522.9875, or via email at

MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit

ABOUT smart
For years, the smart brand has stood like no other for innovation, functionality, and a joy of life. Thanks to their unconventional design and high technological standards, smart vehicles are perfect for city driving -- both as conventional smarts or electric cars. In its effort to develop the best urban mobility solutions, smart questions the status quo, which makes it the world's smallest automotive think tank.

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