SOURCE: MADD Canada

MADD Canada

May 19, 2016 11:00 ET

Keep Roads, Waterways and Trails Safe This Holiday Long Weekend -- Drive Sober

Canadians Can Help Make This Weekend Crash-Free by Planning Ahead for Sober Transportation, and by Calling 911 to Report Suspected Impaired Drivers

OAKVILLE, ON--(Marketwired - May 19, 2016) - MADD Canada and Allstate Insurance Company of Canada are reminding Canadians to plan ahead for a sober ride home if they're going to be consuming alcohol or drugs this holiday long weekend.

"The countdown to the Victoria Day holiday is on, and we wish everyone a wonderful long weekend," said MADD Canada National President Angeliki Souranis. "We're also asking everyone to do their part to prevent impaired driving."

Help prevent impaired driving:

  • Don't drive a car, boat, ATV or any other vehicle while impaired;
  • Don't get into a vehicle operated by someone who is impaired;
  • Call 911 if you see a driver you suspect is impaired.

With rates of impaired driving higher on long weekends and throughout the summer months, MADD Canada highlights the Call 911 message at this time through the Campaign 911 program. Sponsored by Allstate Insurance Company of Canada and Maritime-Ontario Freight Lines Limited, and supported by police and community partners, Campaign 911 encourages the public to call 911 to report a suspected impaired driver. For more information, visit the Campaign 911 pages of MADD Canada's web site at: http://madd.ca/pages/programs/awareness-campaigns/campaign-911/

"While most people understand the risks of impaired driving and make the commitment to always drive sober, we know there are still some who continue to drive impaired," said Ryan Michel, President and CEO of Allstate Insurance Company of Canada. "Campaign 911 offers a tangible and effective way for the public to help police locate those impaired drivers and get them off the roads. Allstate and its agents across the country are proud to support this effort to help make our communities safer."

This weekend also marks the start of North American Safe Boating Awareness Week. While most people know the dangers of driving a car while impaired, many do not think about the dangers of alcohol consumption on the water or the danger of operating a boat while impaired. Yet, alcohol plays a role in 40% of the estimated 150 recreational boating deaths that occur each year.

With generous funding and support from Transport Canada, MADD Canada has worked with police services, regions, municipalities and marine organizations to place 600 Report Impaired Boaters -- Call 911 signs at harbours, marinas and boat launches across the country. An additional 200 signs will be placed in 2016. The program also offers posters, brochures, public service announcements and other awareness materials to highlight the dangers of boating while under the influence of alcohol or drugs.

This year, as part of the partnership with Transport Canada, MADD Canada has produced new television and radio PSAs featuring Canadian personality Monika Schnarre, who reminds people that impaired boating is the same as impaired driving, and people can call 911 to report boaters they suspect are impaired. To view the new television PSA, please visit https://www.youtube.com/watch?v=75fZIbcGrKY.

In the ongoing effort to promote safe and sober boating, MADD Canada is surveying boaters to better understand behaviours and attitudes toward impaired boating. Boating enthusiasts are welcome to take the survey at: https://www.surveymonkey.com/s/boatingsafetysurvey. All participants are eligible for a prize draw at the end of boating season.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed four years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.

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