SOURCE: BJ Spanos Ink

November 13, 2008 16:39 ET

Keep Talking: Quality Communications Vital for Surviving Economic Downturns

ATLANTA, GA--(Marketwire - November 13, 2008) - Although it may be contrary to instinct, the most important thing companies can do to weather an economic downturn is to keep talking to their customers and employees, while reaching out to new customers.

"It's natural to want to cut back in areas deemed as overhead, such as marketing and corporate communications, with the goal of catching up once sales grow. But companies that curtail these activities actually may be signaling to the marketplace that they are under financial pressure, resulting in an image of a company in trouble," said BJ Spanos, owner of BJ Spanos Ink (

The key is to keep talking by means of cost-effective, targeted and professionally crafted communications. This demonstrates strength and commitment to core values and customer and employee relationships. Mrs. Spanos also advises clients not to skimp on production values, since quality shows professionalism, pride and strength, which encourage marketplace and employee confidence.

Mrs. Spanos has just completed a full redesign of her corporate website, with the assistance of Alexander and Kellen Jahn, owners of the website design and management firm, Ovades (

The BJ Spanos Ink website clearly spells out her approach to business communications and why it is so important to keep talking, even when you think you must pull back. The cornerstones of Mrs. Spanos' philosophy are the 4Cs: clear, consistent, credible and committed communications.

"Effective communications must be compelling and easily understood, must not conflict with earlier communications, must be accurate and present a professional image consistent with the firm's strategic and marketing goals," said Mrs. Spanos.

BJ Spanos' commitment to developing quality and cost-effective business communications is the driving force behind more than 25 years of wide-ranging publishing, public relations and corporate (change, internal and marketing) communications experience. She is particularly skilled at presenting technical information in various formats (speeches, printed, video, website and PowerPoint™) and at reading levels appropriate for the target audience. She also is accomplished at developing new products from initial concept to published piece.

Mrs. Spanos co-authored a critically acclaimed and award-winning book, "The Sport of Schutzhund: A Photographic Essay." Since its debut one year ago, the book has received rave reviews, including Dog World magazine, the Midwest Book Review, and Schutzhund USA for the German Shepherd Dog. The book may be purchased from her website ($25 per copy; bulk discount and book seller rates available).

She recently wrote an executive summary of a comprehensive research project on the energy, temperature and moisture control performance of exterior claddings, for the EIFS Industry Members Association. She also researched and authored a landmark publication, "Mold: Cause, Effect and Response," on mold in construction. In addition, she has authored white papers on indoor air quality and "green building" related topics, medical and scientific articles, and has edited several books and periodicals.

Mrs. Spanos' experience also includes authoring a worldwide communications plan for announcing the sale of Siemens Electromechanical Components to Tyco International and the subsequent closing of the NAFTA headquarters in Peachtree City, Georgia. While working with the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE), she was solely responsible for writing all presidential, executive committee and board of directors' speeches.

Ovades helps clients achieve their vision of a high quality internet-presence by listening to their needs, developing approaches, and consulting on and implementing solutions that will yield impressive results at an affordable price. For more information, please contact Ovades at or call (404) 825-5771.

BJ Spanos Ink is headquartered in Fayetteville, Georgia. For more information, visit the BJ Spanos Ink website at

Contact Information

  • Contact:
    BJ Spanos
    Phone: 770-631-1395
    Fax: 770-631-1675