Trainer's Choice Inc.

October 14, 2014 06:00 ET

Keep That Frozen Bag of Peas in the Freezer Where it Belongs

BARRIE, ONTARIO--(Marketwired - Oct. 14, 2014) - An innovative fabric wrap is hitting Canadian store shelves that enables those with life's little bumps, bruises, aches and sprains to ice the injury conveniently, while still doing everyday activities including work.

Dr. Cool uses a patented chemical-free 'Coolcore' fabric that flash freezes in only 20 minutes and provides ice therapy for about 15 minutes and deeper tissue cooling for up to 50 minutes, without bothersome dripping as it thaws. It offers 360 degrees of cold compression versus traditional ice packs that cover only a limited area.

"It is an ideal solution to help many people get the proper ice and compression that they need, when they need it," says Rick Schaly, who is instrumental in bringing Dr. Cool into Canada from the United States. "It is so much better than that cumbersome bag of frozen peas or slippery plastic bag filled with ice. This is truly recovery-on-the-go."

Schaly operates Trainers Choice, a sport medicine product company, as well as a renowned chain of sport medicine clinics that provide physiotherapy, chiropractic, massage therapy and athletic therapy services.

Schaly reminds us to consult a physician, physiotherapist or athletic therapist to evaluate the nature of the injury and its treatment.

With a suggested retail price of $24.99 for three inch wraps, Dr. Cool comes in several fashionable colours and is washable. It can also be used dry as a compression wrap to support and protect various body parts during activity, to help shorten recovery time.

The Dr. Cool recovery-on-the-go wraps are available at Canadian retailers including London Drugs, Sport Chek, Target, Brunet, PharmaSave, Rexall, Value Drug Mart, Running Free, Sporting Life and Royal Distributing.

More information is available at www.trainerschoice.ca and www.drcoolrecovery.com.

About Trainers Choice

Trainers Choice is the official supplier to the Hamilton TiCat Football Club, the Toronto Rock Lacrosse Team, the NHL Alumni, Canadian Athletic Therapist Association (CATA), as well as many healthy and active individuals. Trainers, therapists and health care providers rely on the company's complete line of products to help their patients get back to Life, Work and Sport." Individuals can purchase Trainers Choice brand braces and supports across Canada at selected stores including Shoppers Drug Mart, PharmaPrix, Pharmasave, Brunet, IDA, Guardian and Metro. For more information visit www.trainerschoice.ca or follow them on Facebook and Twitter @trainerschoice.

About Coolcore

Coolcore, a Portsmouth, NH-based company, is a material innovator and global leader in chemical-free cooling fabrics. Its patented, chemical-free material delivers three distinct functions ― wicking, moisture circulation and regulated evaporation ― going far beyond traditional moisture-management textiles by reducing surface fabric temperature up to 30 per cent. Coolcore fabric formulations have earned the prestigious "Innovative Technology" recognition from the Hohenstein Institute, a first for a U.S. company, and the only company globally to be awarded this recognition for "Cooling Power." The Coolcore distribution channels include partnerships with consumer brands, Dr. Cool Recovery-On-The-Go wraps and Coolcore-branded apparel, and accessories. Dr. Cool is used by the Hamilton Tiger Cats and Toronto Rock. For further info, please visit www.coolcore.com, and www.drcoolrecovery.com.

Contact Information

  • For Dr. Cool Canadian media inquiries only:
    Mark LaVigne, APR, FCPRS
    Hunter LaVigne Communications Inc.
    905-841-2017 (office)
    416-884-2018 (cell)
    mark.lavigne@hunterlavigne.com

    For Dr. Cool U.S. media inquiries only:
    Nick Skally
    Director of Marketing
    Dr. Cool
    603-319-1356 (office)
    nskally@coolcore.com