SOURCE: AWhere, Inc.

aWhere, Inc.

November 04, 2009 10:28 ET

Kehe Food Distributors Launches Innovative Predictive Shopper Analytic Portal Powered by aWhere

GOLDEN, CO--(Marketwire - November 4, 2009) - aWhere, Inc. today announced that Kehe Food Distributors, a leading U.S. distributor of natural and specialty food products serving leading food retailers including SuperValu, HEB, and Meijer's, has released the specialty food industry's first web-based system to deliver store-level sales analytics and predictive analysis capability for currently un-served locations. The Kehe "POD2" web portal is powered by aWhere's Hosted Portal Services. aWhere's platform and data services integrate Kehe's point of distribution (POD) data with extensive store-level trade-area attributes including shopper demographic / psychographic profiles and store attributes predictive of sales volume potential.

Many of Kehe's vendor-partners are small and medium-sized specialty food manufacturers that will benefit from the cost-effective shopper insights that make them competitive with multi-national manufacturers that can afford extensive syndicated marketing research sources like IRI and Nielsen. Kehe has teamed with aWhere to provide innovative visualization of shopper analysis on over 40,000 items distributed to over 15,000 retail locations.

"We set out to create the best sales analysis tool in the industry and I believe we have accomplished that with this system and with aWhere's help," stated Ted Beilman, Kehe Executive Vice President for Marketing and Merchandising. "This tool represents a transformation from our legacy sales reporting tool, and has been warmly embraced by our manufacturer community because it is so intuitive to use."

"The application of aWhere's innovative location-based technology creates a superior analysis process that perfectly fits the needs of category managers, analysts, and sales teams," said aWhere CEO John Corbett. "Kehe Foods has taken a leadership position in the CPG industry by providing sales transparency and actionable insight to its manufacturer clients."

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About aWhere, Inc.

aWhere, Inc., founded in 1999, provides location intelligence software solutions on a worldwide basis to businesses seeking rapid, quantitative insight from geo-spatial analytics. Originally focused in the agriculture and international development markets, aWhere's growth continues in the Consumer Goods market where predictive performance, location and time are powerful competitive differentiators.

About Kehe Foods

Kehe Food Distributors is a leading U.S. distributor of natural and specialty food products. The company distributes more than 40,000 products -- including natural and organic, international, specialty, perishable, Kosher, and Latin American food items -- to more than 15,000 retail outlets in all 50 states, Mexico and the Caribbean.

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