SOURCE: Keiretsu Forum

January 03, 2007 09:30 ET

Keiretsu Forum Angels Sip a Sweet Investment in Adina For Life

Keiretsu Forum Portfolio Company, Adina For Life, Raises $5 Million in Series B Round Funding

SAN FRANCISCO, CA -- (MARKET WIRE) -- January 3, 2007 -- Keiretsu Forum, the nation's largest investment community of private equity (angel) investors, VCs and corporate investors, today announced its investment in Adina For Life, an exotic new beverage line made from organic recipes from around the world.

Adina For Life has closed its Series B round with $5 Million in equity funding, with members of the Keiretsu Forum Northern California chapters staking the round. The funding will enable Adina For Life to implement their innovative marketing marriage of music and mobile media properties to promote the brand's diverse world orientation.

Keiretsu Forum provides a structured approach to private equity investments, allowing like-minded business leaders to work together in assessing investment opportunities and then make individual investment decisions. In this instance Keiretsu Forum made its investment in Adina For Life because of its pioneering marketing strategies and product experience.

Greg Steltenpohl, CEO of Adina For Life, and Founder of one of the nation's most popular beverages, Odwalla Juice, explained to the Keiretsu Forum what moved him to become CEO of the startup. "Adina For Life is more to me than an exceptional business model, I see it as an opportunity to revolutionize toward a new concept; one that provides benefit to both the consumer and a world-wide culture. What took us 20 years to build at Odwalla we hope we can do at Adina in six or seven."

Colin Wiel, Co-President of Keiretsu Forum San Francisco, agreed with a group of Keiretsu members discussing Adina For Life. "It is always great to see an entrepreneur, who has executed successfully in a space, return to the same space but with an innovation that lifts everyone's standard."

About Keiretsu Forum

Keiretsu Forum is the largest North American angel network with 10 chapters and over 500 accredited investor members. Since September 2000, Keiretsu Forum members have invested more than $80 million in 130 companies in technology, healthcare/life sciences, consumer products, real estate and other segments with high growth potential. Our community is strengthened through education on angel investing, as well as charitable and social activities.

About Adina For Life

Adina For Life is a new, San Francisco-based juice company dedicated to bringing its customers authentic flavors from around the world. Adina For Life shares a passion for juice independence by working with small farmers and spreading a vision beyond Fair Trade practices. Adina's unique flavors are based on traditional recipes from around the world, passed down from generation to generation, and enhanced with plant-based nutrients. Supplements like ginseng and wild chokeberry are sure to give a vibrant boost to a thirsty world. Delicate hibiscus blossoms, zingy ginger and lavender flowers are just a few of the ingredients we use in our blends. Take a swig, a gulp or a sip and join Adina on a new and refreshing journey.

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