September 10, 2009 09:00 ET

Keith D. Peterson Joins SpringCM as Senior Vice President of Commercial Sales

Former SAP Sales Leader to Focus on Expanding Enterprise and State & Local Government Sales of Leading SaaS ECM Platform

SAN MATEO, CA--(Marketwire - September 10, 2009) - SpringCM, the recognized market leader in on-demand, enterprise content management (ECM), announced today the addition of Keith D. Peterson to lead the company's commercial enterprise and state and local government sales efforts. The enterprise knowledge Mr. Peterson brings to the SpringCM sales roster, along with his impressive history of driving revenue for both SAP and start-up companies, will accelerate sales of the already popular SpringCM platform.

"Keith Peterson has a long history of leading and growing enterprise sales teams, evidenced by his stellar success at SAP," said Dan Carmel, CEO of SpringCM. "We are confident that Keith's deep experience with enterprise software and his strong belief in the SaaS model will help increase penetration of the SpringCM platform into commercial and government organizations looking to solve content management challenges rapidly and cost effectively."

New Sr. VP of Sales Brings History of Success

Keith Peterson comes to SpringCM from SAP, one of the largest enterprise software companies in the world, where he spent almost 15 years in two critical phases of his career. He began as a sales representative for the company and grew to run SAP's North American Sales for all mid-market companies, where he was responsible for over $500 million in revenue and more than 500 sales, sales engineering and PS staff. Keith then left SAP to join TopTier, an early-stage software company where he drove sales from $10 million to $40 million in two years, culminating in the successful acquisition by SAP, and the creation of the NetWeaver product.

Keith has a reputation for results, sales leadership and global experience with development, planning and execution of product introductions, as well as partner and vertical industry expansion. This experience, coupled with his extensive personal interaction with Fortune 500 companies, provides a perfect fit for expanding sales of the SpringCM platform.

About SpringCM

SpringCM is the recognized market leader in on-demand, enterprise-class content management. Led by enterprise content management (ECM) industry veterans, SpringCM is the first vendor to deliver via the cloud affordable, easy-to-configure content management (CM) services that span document and records management, workflow and capture. Using the CM services, enterprises, systems integrators and ISVs can easily create and operate subscription-based content applications that automate hundreds of business processes. SpringCM and partners also offer a variety of pre-configured applications such as Contract Management, Invoice Processing and Privia, the leading application for government bid and proposal management, at the SpringCM Solutions Central marketplace. With SpringCM, leading companies like Avon, Comcast, Health Net, National Australia Bank and Cox Communications have been able to cut costs, ensure compliance and increase revenues. For more information, please visit

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