LX Ventures Inc.

LX Ventures Inc.

March 03, 2014 08:00 ET

Keke Palmer Starts Using Mobio INsider

VANCOUVER, BRITISH COLUMBIA--(Marketwired - March 3, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that American actress, singer and songwriter Keke Palmer has joined Mobio as a social media influencer. At the age of twenty, Keke has already established herself as one of the fastest rising young stars of her generation. Her talents span film, television, and music alike. Keke was last seen starring in the much anticipated made for TV original movie Crazy Sexy Cool: The TLC Story, the true story of the biggest rap/pop female singing super group of the '90s. The films premiere generated 4.5 million viewers, making it the highest-rated television film premiere of 2013, as well as the highest-rated original film premiere in VH1 history. Keke is currently working on new music, having just completed a music video for "Ride This Beat," slated to release in March. In addition, Keke can be seen opposite Ms. Cicely Tyson, Blaire Underwood and Vanessa Williams in the Lifetime television movie The Trip To Bountiful March 8 at 8.7c. Keke has a social following of 1.4 million Twitter followers and 2.5 million Facebook fans.

Keke will be using Mobio INsider to further tap into her fan base for information that can help enhance the celebrity-fan relationship. Mobio INsider allows influencers to easily identify popular fan requests (questions and pictures) that are widely sought after, and provides a systematic and streamlined process for them to respond to these requests.

"I'm excited to be a part of Mobio. It is extremely important for me to find new and innovative ways to communicate and connect with my fans and Mobio has made it easier for my fans to be heard," said Keke.

Mark Binns, CEO of Mobio, said, "Keke represents the exact culture we want on the platform - young, inspiring and passionate - Keke is not only passionate about her career, but about her fan base as well. Keke has done an incredible job building a strong and engaged following, and we are very excited to work with her to take that engagement to the next level."

About Mobio

Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.

About LX Ventures

LX Ventures acquires and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.


Mike Edwards, CEO

CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at www.sedar.com.

Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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