SOURCE: Market Leader, Inc.

Market Leader, Inc.

January 25, 2011 09:00 ET

Keller Williams Realty Agents Close More Than $330 Million in Real Estate Transactions With Market Leader

More Than 250 Teams and Market Centers Have Completed 1,377 Sales, and Are Managing 167,000 Prospective Buyers & Sellers

KIRKLAND, WA--(Marketwire - January 25, 2011) -  Market Leader (NASDAQ: LEDR) (, an innovator in online marketing and technology solutions for real estate professionals, announced that its Keller Williams Realty customers have closed more than $330 million in real estate transactions to date with Market Leader. This success is being led by the more than 250 Teams and Market Centers that are using the company's RealtyGenerator product to close more deals, grow their market share, and recruit and retain agents. 

"As a Team Leader, RealtyGenerator offers the utmost accountability on our leads and how well we're working new business from click to close," said Frank Ioimo, Team Leader for Keller Williams Chino Hills. "It's a great agent retention tool, and it has helped us exceed our business goals."

In addition to the 1,377 closed deals to-date, these customers are managing an additional 167,000 future buyers & sellers in their pipelines.

The success of these top-performing Keller Williams Teams played a significant role in broadening the relationship between Market Leader and Keller Williams, which now includes collaboration on the eEdge marketing and business technology platform to be delivered starting next month to 80,000 Keller Williams professionals.

"We're very proud of the success our Keller Williams customers have achieved thus far, and expect to extend these market-leading results to even more Teams and Market Centers in the months to come," said Ian Morris, CEO of Market Leader, Inc.

Market Leader's RealtyGenerator is a profit-generating solution for real estate offices, helping them take market share from their competition and turn the Internet into a profitable new line of business. It includes a host of lead generation, lead management, agent recruiting and management systems, and marketing best practices designed to build strong customer relationships that lead to closed business.

"We'd been looking at new and creative ways to introduce new leads into our business, and found RealtyGenerator," said Glen Neely, a Keller Williams Team Leader from Los Angeles, Calif. "It's a great return on investment. Everything we expected when we signed up has absolutely come true."

Keller Williams Teams & Market Centers have until January 31st 2010 to take advantage of an exclusive RealtyGenerator offer available only to Keller Williams professionals. To learn more, please call 1-800-984-7037.

About Market Leader
Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription-based real estate marketing software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process, such as determining house values by address, and providing access to real estate listings, through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information on Market Leader visit


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