February 14, 2013 17:38 ET

Keller Williams Realty, Inc. Grows Its Usage of dotloop-Powered eEdge Platform

dotloop to Give Away DeLorean at Annual Family Reunion Event to Celebrate Franchise's 30th Anniversary, Its Commitment to Closing the Consumer Experience Gap in Real Estate

DALLAS, TX--(Marketwire - Feb 14, 2013) - Keller Williams Family Reunion - dotloop, the fastest-growing software company in real estate, today announced significant usage and adoption increases of its cloud-based platform across Keller Williams Realty, Inc., one of the largest residential real estate companies in the country. dotloop was chosen to power MyTransactions, a component of Keller Williams Realty's industry-leading, complete lead-to-close business solution, eEdge. Since launching in January 2011, dotloop and eEdge have been rolled out to approximately 80,000 Keller Williams associates at nearly 700 offices to simplify and expedite the real estate transaction process to the benefit of associates and clients alike.

"Simply put, using dotloop to power the MyTransactions component of eEdge has been a game changer for our associates. We've seen significant results in our associates in providing them this extremely easy-to-use, reliable service, eliminating paperwork in their businesses. The impact in terms of associate efficiency and client satisfaction has been remarkable since we announced the launch," said Cary Sylvester, executive director of technology, Keller Williams. "We're proud to be in business with dotloop to be leading what we see as one of the biggest movements in the history of real estate."

Keller Williams, the first national brand to partner with dotloop to make the real estate process hassle-free for all parties involved in the transaction, has seen massive adoption across the company since launching eEdge with dotloop in early 2011, showcasing the growing demand for a more digital experience throughout the real estate transaction process to get more deals done. Highlights include:

  • 75+% adoption of dotloop and the MyTransactions platform across all active Keller Williams Realty associates at the end of 2012, a year-over-year increase of 70+%.
  • 75+% percent broker adoption of dotloop across Keller Williams at the end of 2012. 81% year-over-year growth of 'loops' (or transactions) created weekly by Keller Williams associates.
  • Nearly 23,000 associates added to the platform in 2012, with nearly 2,500 additional associates already added so far in 2013.

"The significant growth dotloop has experienced across Keller Williams is a testament to the brand's commitment to innovation and to enabling its associates to provide the digital experience clients want and expect in today's connected world," said dotloop CEO Austin Allison. "Keller Williams is one of the most innovative brands in real estate, and the significant adoption we've seen shows the demand for a more mobile, digital transaction process. With dotloop, Keller Williams and its associates are making the entire real estate transaction experience more enjoyable for everyone involved."

By using the eEdge platform with dotloop, associates simply invite their clients to a 'loop' containing interactive versions of the documents needed to complete the transaction -- no faxing, scanning or printing required. eEdge creates a superior client experience for the company's millions of buyers and sellers -- which hasn't gone unnoticed. In 2012, Keller Williams ranked "Highest Overall Satisfaction for Home Buyers and Home Sellers Among National Full Service Real Estate Firms," according to J.D. Power and Associates.*

dotloop to Giveaway DeLorean at Keller Williams 'Family Reunion'

dotloop today also announced that it would give away a DeLorean, made famous in "Back to the Future," at Keller Williams' Family Reunion to help the franchise celebrate its 30th anniversary and to thank associates across Keller Williams' nearly 700 offices worldwide . All active Keller Williams eEdge users are eligible for the giveaway.

For more information and to register, please visit:

About dotloop
dotloop is transforming the real estate industry by providing a secure online platform where any real estate agent can share and electronically sign transaction documents in real-time. As the leading provider of collaborative negotiation services, dotloop is available to service all real estate professionals throughout the United States and Canada. The innovative dotloop platform is a collaborative, wholly web-based negotiation platform that lets users add, adjust, approve and sign documents digitally -- addressing the challenges of security, efficiency and overhead costs in today's real estate industry. For more information, please visit

About Keller Williams Realty, Inc.:
Keller Williams Realty Inc. is the largest real estate franchise company in the United States, with approximately 700 offices and 80,000 associates around the world. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information or to search for homes for sale visit Keller Williams Realty online at ( For more information about KWWorldwide, please visit (

*Disclaimer: Keller Williams received the highest numerical score among full service real estate firms for home buyers and home sellers in the proprietary J.D. Power and Associates 2012 Home Buyer/Seller Study(SM). Study based on 2,994 total evaluations measuring five firms and measures opinions of individuals who bought or sold a home between March 2011 and April 2012. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2012. Your experiences may vary. Visit

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