September 17, 2014 08:00 ET

Keller Williams Upgrades to dotloop's New Product, DASHBOARD+, More Than 100,000 Associates in 700 Offices Adopting Enhanced Technology

DASHBOARD+ Is Ideal for Larger Brokerages, Offering Greater Flexibility, Customization and Full Visibility Into All Transactions

CINCINNATI, OH--(Marketwired - Sep 17, 2014) - dotloop today announced that Keller Williams, the largest real estate franchise in North America, has upgraded its 100,000+ U.S. and Canadian associates across more than 700 offices to dotloop's recently released product DASHBOARD+. dotloop's DASHBOARD+ is built for brokers and offers greater flexibility and customization, one-click complete transaction creation and more control over all transactions. Using DASHBOARD+, all Keller Williams associates can achieve greater productivity and more control and efficiency in their office for a more seamless transaction experience.

"When Keller Williams was searching for a transaction solution partner, it was clear that dotloop would become the market standard. Today, over 80% of our associates have adopted dotloop, along with more than 1.2 million real estate professionals across North America," said Cary Sylvester, vice president of technology, innovation and communication at Keller Williams. "We're excited to be upgrading all of our Market Centers and associates to the latest and greatest dotloop has to offer. As we've grown to become the largest real estate franchise in North America, dotloop has scaled with us. It was a no-brainer to upgrade our associates to their top-of-the-line product, driving more efficiency and customer satisfaction in our associates' business."

DASHBOARD+ is the most robust broker product dotloop has ever offered. On top of the extensive visibility DASHBOARD+ offers each brokerage, it also includes access to dotloop's API and SSO, customization of unlimited workflows, flexible review processes and in-product branding. On average, agents using dotloop and DASHBOARD+ see up to 23% more transaction production and close deals up to three times faster. Ideal for larger brokerages, DASHBOARD+ is a great fit for Keller Williams, with their average Market Center having 158 associates.

"dotloop's customer-centric approach to innovation led us to create DASHBOARD+, the next big advancement for the leading transaction network in real estate," said Austin Allison, CEO of dotloop. "Keller Williams put their trust in dotloop several years ago and since then they've seen phenomenal growth. It's always refreshing to have partners that share in a common goal. In our case, it's helping brokerages run better, agents close more deals, and buyers and sellers benefit from the best experience. Our partnership with Keller Williams works so well because we are aligned on that shared goal."

Since partnering with dotloop in 2009, Keller Williams associates have become more productive and provide a better experience for customers. More than 4.64 million loops have been created and 19 million people added to the dotloop network through their associates. At the end of 2013, Keller Williams transactions increased nearly 20%, sales volume increased almost 30%, commissions increased by 30% and 95% of Keller Williams offices were profitable.

About Keller Williams Realty, Inc.
Keller Williams Realty, Inc. is the largest real estate franchise company in North America, with approximately 700 offices and more than 100,000 associates in more than a dozen countries around the world. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. Training magazine recently named Keller Williams the second-best training organization across all industries worldwide and the highest-ranking real estate business. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information or to search for homes for sale, visit Keller Williams Realty online at ( For more information about KWWorldwide, please visit

About dotloop
dotloop is the largest network in real estate, where more than 1.2 million professionals come together to get work done. dotloop enables agents, brokers and other professionals to complete an entire real estate transaction from start to close online, via an online workspace called a 'loop,' which brings people, documents and tasks into one online experience. Agents use dotloop to provide a better experience to their clients and close more deals. dotloop is the top broker choice and solution for real estate transactions, being selected four times more often than any other vendor, according to a study by REAL Trends Analysis. dotloop allows brokers to run a better business, by increasing visibility, retaining top talent and reducing operating costs.

The company is based in Cincinnati, Ohio and backed by Trinity Ventures. To learn more about dotloop, visit

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