SOURCE: Lunexa


July 05, 2012 14:00 ET

Kelley Blue Book Launches Data Analytics Integration Solution From Lunexa

Solution Creates a Single Repository for Ad-Hoc Reporting and Data Analysis

SAN FRANCISCO, CA and IRVINE, CA--(Marketwire - Jul 5, 2012) -  Kelley Blue Book, the leading provider of new and used car information, and Lunexa, a technology consulting firm dedicated to helping firms harness their data assets, today announced the deployment of data management capabilities within Kelley Blue Book powered by a Lunexa Web Analytics solution. Lunexa helps companies fast-track integration of all data assets for a single view.

At Kelley Blue Book, Lunexa's solution was implemented to add a significant volume of historical data and create ongoing daily data feeds into Kelley Blue Book's enterprise data warehouse. With this addition, Kelley Blue Book can now analyze large data sets with complex relationships and create far more sophisticated reports than ever before. The enhanced reporting capability allows Kelley Blue Book to improve its analytics intelligence and develop new insights. 

"This implementation allows us to advance toward our goal of achieving an integrated view of disparate data assets across the enterprise," said Dan Ingle, vice president of valuation at Kelley Blue Book. "By improving the integration of data at a fundamental level, we are able to analyze it in new and different ways. We can take a holistic view of the data to generate powerful insights for the organization. In addition, due to synergies with the Lunexa solution, we have been able to increase the ROI of our existing analytics infrastructure."

The project at Kelley Blue Book, completed in less than three months, uses the pre-configured and easily customized components in Lunexa's Web Analytics solution. Lunexa's solution includes a set of production-ready ETL routines to prepare data for loading into a pre-developed analytic data model and related reporting suite. The solution provides more than 70 out-of-the box reports and dashboards, allowing companies to leverage their in-house expertise to focus development efforts on creating reports and dashboards unique to their business and needs. 

More information about Lunexa solutions is available at

About Lunexa (
Lunexa provides consulting services and solutions focused on business intelligence, data warehousing, data integration and big data. Lunexa's full range of services, from strategy through execution, enables companies to maximize value from their data assets. From source systems to analytics and dashboards, Lunexa consultants offer unique end-to-end expertise on all aspects of data warehousing and business intelligence. To learn more, visit

About Kelley Blue Book (
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book's ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study.  Kelley Blue Book Co. Inc. is a wholly owned subsidiary of