SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

April 11, 2011 08:00 ET

Kellogg Company Extends Consumer Engagement With Mobile Campaigns Across Products and Initiatives, Including Successful Launch of Kellogg's® Crunchy Nut™ Cereal

Augme AD LIFE™ Mobile Platform Powers Campaigns

NEW YORK, NY--(Marketwire - Apr 11, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that the KelloggCompany (NYSE: K), the world's leading producer of cereal and a leading producer of convenience foods, including cookies and crackers, is using its AD LIFE™ mobile platform to directly engage with consumers by providing enhanced content via mobile devices. Kellogg's®Crunchy Nut™ brand launched a campaign earlier this year for the cereal's U.S. debut. Kellogg is planning several more campaigns this spring for some of its leading brands.

"With the rapid adoption of mobile phones and increased consumer use of mobile devices on their path to purchase, we have made mobile an integral part of how we communicate to our consumers," said Larry Bruck, Kellogg Company's senior vice president, global media and marketing operations. "Augme has been a great partner as we have rapidly expanded our mobile strategy across our brands."

Since 2010, Augme has collaborated with Kellogg on the design and implementation of a number of programs, including the recent U.S. introduction of Kellogg'sCrunchy Nut cereal. This program launched in January with a QR code and SMS keyword campaign that directed consumers to a mobile web experience where one of 13 unique videos is hosted. Video content was determined by the time of day a consumer opted in and reflected breakfast time in another country and brought to life the brand messaging "It's Morning Somewhere"™. The campaign is so successful in engaging consumers that the two companies are developing additional mobile marketing campaigns set to launch in the next few months to support existing brands

"Kellogg has been a great partner for Augme and we are thrilled to continue working closely with them to provide consumers with the kind of engaging mobile experiences that will create a greater affinity and loyalty to their brands," said David Apple, Chief Marketing Officer of Augme Technologies. "Through innovative design, rapid execution and attention to customer service, we have built a solid foundation to support Kellogg Company's industry-leading mobile marketing initiatives. Additionally, the broad scope of the agreement underscores our belief in the value of building a strong mobile strategy as part of a company's broader digital and traditional marketing campaign."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs) such as 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-10.

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®,Famous Amos®, Sandies®,Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger®and Stretch Island®. For more information on the Kellogg Company, including its corporate responsibility initiatives, visit

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

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    For Augme Technologies, Inc.

    Investor Relations Contact:
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