SOURCE: Fishing League Worldwide (FLW)

Fishing League Worldwide (FLW)

June 02, 2016 15:45 ET

Kellogg's® Renews Partnership With FLW, Joins National Fishing and Boating Week Expos

MINNEAPOLIS, MN--(Marketwired - June 02, 2016) - Fishing League Worldwide (FLW), the world's largest tournament-fishing organization, announced Thursday a sponsorship agreement with the Kellogg Company to showcase the Pringles® and Rice Krispies Treats® brands. FLW and the Kellogg Company share a rich history, partnering for more than 12 seasons and showcasing numerous Kellogg brands to millions of fishing and outdoor enthusiasts.

"We're proud to continue our partnership with the Kellogg Company," said Trish Blake, FLW president of marketing. "Their commitment to the outdoors and the sport of fishing is unquestionable."

Kellogg's will receive prominent exposure at the National Fishing and Boating Week #ReelFun Fishing events being held at more than 1,000 Walmart stores around the country, June 3-5. FLW and its partners will kick-off National Fishing and Boating Week with a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips to help families make the most of their time on the water. Attendees will also receive a free digital subscription to FLW Bass Fishing magazine and a free protective fishing license holder just for stopping by. A complete list of Walmart stores hosting National Fishing and Boating Week expos can be found at

"The Kellogg Company is excited and proud to renew our partnership with Fishing League Worldwide," said Joe Mueller, vice president, Snacks Walmart Team. "Our association with FLW over the years has generated significant exposure for many of our brands and we are confident that the partnership will continue to be mutually beneficial for both parties. We look forward to another fantastic season, on and off the water."

More than 100 years ago, W.K. Kellogg founded the Kellogg Company through his belief in nutrition and dedication to well-being. Motivated by a passion for people, quality and innovation, he created the first-ever breakfast cereal and then shaped an entire industry. Kellogg soon became a household name; his signature, a trusted mark. Today, W.K. Kellogg's legacy continues to inspire and enrich the world through foods and brands that matter.

About FLW

FLW is the world's largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated "FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit and follow FLW at Facebook, Twitter, InstagramYouTube and Periscope: @FLWFishing.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands -- Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more -- that nourish families so they can flourish and thrive. With 2015 sales of 13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days™ global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit or follow us on Twitter @KelloggCompany, YouTube and on Social K.

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