New Look

New Look

October 27, 2011 07:45 ET

Kelly Brook Launches New Look's Party Dresses Collection

The Model and Television Presenter Is the Face of the Fashion Retailer's Collection of Glamorous and Playful Eveningwear for the 2011 Party Season

LONDON, UNITED KINGDOM--(Marketwire - Oct. 27, 2011) - High street fashion favourite New Look is boosting its great range of dresses by launching its sumptuous new Party Dresses Collection this month – and Kelly Brook is fronting the campaign.

The beautiful Kelly Brook was an obvious choice to model this range of deep-coloured, floor-sweeping gowns, mixed up with plunging back and necklines, shorter hems and split thighs.

The much-loved model and television presenter, who has designed exclusively for New Look for more than three years, was delighted to front the Party Dress Collection inspired by the glamour and screen-siren charm of the fifties red carpet.

The shoot made the most of her gorgeous fifties silhouette and curves, styling Kelly with an old-school glamour and swept hair reminiscent of 40s and 50s Hollywood.

The designs reflect all that is New Look: sexy, sassy and with that all important sense of fun. Each style has been designed to celebrate the female figure in a colour palette which is rich and seductive.

Sublime jewel colours and bold brights are complemented by midnight black, deep navy and pale nude, with refined embellishment: sparkling sequins, intricate beading and delicate pleats. Customers can turn to the brand's blog for style tips and trend notes on how to accessorise each item.

Whilst modelling the new designs, Kelly couldn't help but fall in love with the designs. Considering the collection, she commented:

"I adore the emerald green sequinned dress with the low back. It's such an amazing colour and even though it has no back, the long sleeves make it understated yet still very sexy!

It will look fantastic with a pair of killer heels or with ankle boots for a more rock-chic edge. I can't wait to wear it to an event!'"

The dresses are due to hit stores from November with prices from as little as £19.99, meaning there's every opportunity to add a little sprinkling of sparkle to your wardrobe this season without breaking the bank.

New Look Stockist: 0844 499 6690 or www.newlook.com

About New Look Retailers

  • 40% of the British female population (aged 13+ years; excluding Northern Ireland) has purchased an item of Women's Clothing and Accessories from New Look in the past year (52 w/e 10th July 2011). This amounts to about 9.9 million individuals.
  • 43% of the British female population (aged 13+ years; excluding Northern Ireland) has purchased an item of Womenswear (includes Women's Outer/Sports, Nightwear, Underwear, Hosiery, Footwear & Accessories) from New Look in the past year (52 w/e 10th July 2011). This amounts to about 10.5 million individuals.
  • New Look has a volume share of 5.2% in the Ladies Clothing & Accessories market (52 w/e 10th July 2011).
  • New Look has a value share of 5.5% in the Ladies Clothing & Accessories market. (52 w/e 10th July 2011).
  • New Look are the No.1 retailer in ladies clothing & accessories market in value in the under 35yrs market (52 w/e 10th July 2011).
  • On average a shopper spends £72 on women's clothing and accessories per year and £39 on footwear in New Look. (52 w/e 10th July 2011).

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