Hotpoint

Hotpoint

August 04, 2009 10:34 ET

Kelly Hoppen Teams With Hotpoint to Launch Hot Style

Simple styling tips for your home

LONDON, UNITED KINGDOM--(Marketwire - Aug. 4, 2009) -

Editors Note: There is a photo and a video associated with this Press Release.

Interior designer Kelly Hoppen, MBE, has teamed with the UK's number one appliance brand Hotpoint, to launch a campaign to give you confidence when it comes to interior design in your home, starting with the kitchen.

Hotpoint's research has found that as a nation we aren't very confident in our own interior design skills - but we wish that our homes could be more stylish.

Kelly says 'My kitchen is the heart of my home - my dining room is virtually redundant now as I entertain all of my friends and family in my kitchen. I want to show that creating a lovely, stylish kitchen needn't be daunting, or expensive. That's why I've teamed up with Hotpoint, to help create some Hot Style in kitchens throughout the UK!'

Hotpoint's research has found that:

- 37% of people questioned lack confidence when it comes to interior design

- 36.7% of people like their home but don't feel it's stylish enough

- The dining room has become the most redundant room in the house, with only 5% people saying they spend time in theirs

- The kitchen is becoming the new heart of the home with over 25% saying they spend most time in theirs

- 12.6% of people are so embarrassed by the condition of their home that they don't invite people in

- 26.5% of people say that the economic climate has prevented them from making the improvements their home needs with over 15% not moving because of the downturn

Interior design needn't cost a fortune; Kelly has teamed up with Hotpoint to give you some simple and inexpensive interior ideas. Here are Kelly's top tips to help make the kitchen the stylish hub of your home:

Kelly's Tips For Hot Style in your kitchen

Wonderful walls

Use your walls to create surprises - build excitement with over-scaled images or unexpected accent colours. Something lots of people forget is to hang art at the right height - people often hang their pictures too high. You should be able to look at a painting without titling your head upwards.

Remember that whatever colour or texture is chosen for the walls, the ceiling must blend with it. If you use paint on walls, use the same colour on the woodwork and ceiling - it's like wearing black tights and black shoes with a black dress.

Set the mood

Understanding how to create and set the mood is key to adding the finishing touches to your kitchen. For example, invest in some fake flowers, rather than having to refresh them every week, which can be expensive, and put in a vase with added stones or compost at the bottom to create depth and a sense of fertility in your kitchen.

De-clutter

Nowadays, the kitchen is often the main family living space, so you need to make the space accessible and ensure all the elements in it are practical. Be disciplined about not cluttering the kitchen with items you are unlikely to use; remember that you need a space that not only looks great but that is easy to maintain.

Don't forget internal storage solutions as these will allow you to maximise your kitchen and reduce clutter and the amount of 'dead space'. Magnet has some clever units that not only enable you to fit more in, but help to create a sense of space which can often make your kitchen look considerably larger.

Quick and easy upgrades

You don't have to change your whole kitchen to update it. A money saving tip is save on kitchen units by only changing the doors and upgrade the whole look with a freestanding Fridge Freezer. Hotpoint's Quadrio is great for making a statement in your kitchen and I love the unique double doors.

Secret space saver

If space is limited but you'd love all the benefits of a double oven, the Hotpoint Openspace is the one for you. I believe that kitchen products should really work for you and this oven is great - it has 20% more space than a traditional single oven, but still fits in the same space. Plus, it has four different cooking modes, one even uses an insulating divider to create two separate cooking spaces so it's really flexible and it also looks really stylish too.

Creating a modern look

If you want to go for a really modern look without having to change your whole kitchen, then Hotpoint's Black Gloss range of appliances is the perfect choice. This collection of sexy, stylish, products, includes fridge freezers, washing machines, dishwashers and many more to instantly update any kitchen.

Personal inspiration

My key tip in interior design is to not be afraid about thinking "outside the box". Look around you for inspiration; for example, I often visit our local fruit and vegetable market for great table centre pieces and arrangements. Everything from polished red applies, oranges, aubergines and artichokes make great props - and you can eat them when you're finished with them. Or try white rope in oversized brandy glasses to create impact and fill empty kitchen shelves.

Fill your kitchen with furniture that is special and unique to you and don't be afraid of reflecting your family's personality throughout your kitchen. This will help to build a relaxed and friendly atmosphere in your kitchen and show it off as the heart of your home.

Sleek and stylish products

Sleek and stylish products in the kitchen always impress and Hotpoint has a gorgeous range of built-in products that I love. The Hotpoint coffee maker, for example, is gorgeous and adds a great finishing touch to your kitchen - a must for coffee lovers!

Be different

Something I'm always telling my clients is to not be afraid to be "different". Hotpoint has some really cool fridge drawers which are a great alternative to a 'normal' freestanding fridge freezer and give your kitchen a contemporary, stylish feel.

Lighting

As a general rule, plan for far more lighting than you think you will need. The more lighting you have, the more choices you have about creating mood within a room, whether it's a romantic dinner for two, or an informal dinner party with friends. This can be done simply and inexpensively using freestanding lights, table lamps and, of course, candles.

For more styling tips and information on how to make your kitchen the stylish hub of your home visit www.hotpoint.co.uk/hotstyle and be in with a chance of winning a Pounds Sterling 10,000 kitchen supplied by Magnet plus a collection of stylish Hotpoint appliances!

To view the photo associated with this press release, please visit the following link: www.marketwire.com/library/20090804-hoppen800.jpg

To view the video associated with this press release, please visit the following link: www.youtube.com/watch?v=avpt9hurHJI

For further information and images please contact Chris Giddings or Pippa Bruce on 020 7100 7100 / chris.giddings@shinecom.com / pippa.bruce@shinecom.com

Indesit Company (UK)

Indesit Company is the UK's largest manufacturer of household appliances with a leading market share of over 30%. Its main brands in the UK are Hotpoint, Indesit and Cannon.

The company is the only white goods manufacturer to operate its own logistical arm, and has a service arm which is widely recognised as the largest in the industry.

Innovation, quality and efficiency are the cornerstones of Indesit Company's philosophy, which has seen its continual development of award winning appliances such as the Aqualtis and Moon washing machines. Indesit Company also claimed 6 'Best Buy' awards from Which? in 2008.

KELLY HOPPEN MBE - LIVING DESIGN

Kelly Hoppen is best known as the interior designer whose calm, elegant aesthetic has permeated our consciousness and achieved an iconic (and much imitated) status.

The celebrated designer who has recently been awarded an MBE for services to design started her business at the age of only 16 1/2. Kelly is able to look back at a vast amount of experience having established herself as one of the best know International Interior Designers.

Kelly has also successfully implemented her unique approach across a number of business areas, firmly establishing her reputation as designer, retailer, author, educator, innovator and inspiration. Her books have been translated into numerous foreign languages and her work has been on the front covers of magazines worldwide.

Kelly Hoppen has recently been awarded an MBE - an honour which she is immensely proud to receive. She was also awarded with the European Women of Achievement Award for Entrepreneurship, 2007 (EWAA) joining an eminent list of those who have collected the EWAA, including, athlete Paula Radcliffe, yachtswoman Ellen MacArthur, explorer Fiona Thorne who has walked to both the North and South Poles, best-selling author Kate Mosse and broadcaster Angela Rippon.

Kelly has also won the Grazia Award in the Design & Architecture category.

Being the first designer to receive the Andrew Martin "International Designer of the Year" Award in 1997, Kelly Hoppen's product has also been rewarded with an Elle Decoration Award, a Homes & Garden Award and more over the years.

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