January 24, 2006 09:00 ET

Kelros Chooses IBM as Preferred Partner to Deliver On Demand Business Solutions to Fabrication and Assembly Industry Customers

Joins IBM PartnerWorld Industry Networks

LONDON -- (MARKET WIRE) -- January 24, 2006 -- Kelros Limited, a UK-based independent software vendor, today announced it has achieved industry-optimised level within IBM's PartnerWorld Industry Networks. Kelros' customers can now take advantage of IBM's sales, marketing and technical expertise to develop and deliver solutions that meet customer requirements within the fabrication & assembly industry.

Customers are seeking solutions that can help them better integrate processes and applications and allow them to quickly respond to changing market opportunities -- all key elements of transforming to an On Demand business.

Kelros delivers proven expertise, knowledge and applications to enable customers to maximise the return on their technology investment. From technology acquisition to implementing solutions and proven, pre-developed applications, small and medium businesses (SMBs) across all industries benefit from Kelros' expertise and professional services. Becoming an Optimised member enables Kelros to ensure that every customer's engagement with IBM software and services is made easier and more effective.

With over 25 feature-rich applications ranging from Customer Relationship Management and Customer Services to Procurement and Human Resources, SMBs benefit from accelerated deployment of powerful applications designed to boost productivity and deliver value faster. The comprehensive range of business solutions are built with IBM technology and are designed to be easy to deploy, customise and use. All are accessible from the IBM Lotus Notes client and the Web.

Lochcarron, the world's largest manufacturer of authentic tartans, headquartered in Galashiels, Scotland, deployed an IBM Lotus Notes and Domino-based CRM solution from Kelros, along with an IBM eServer xSeries running SuSe Linux. Lochcarron anticipates increased sales force efficiency of up to 20% and increased customer satisfaction due to faster turnaround time and improved communications. The IBM technology was chosen over Microsoft solutions.

Kelros Sales Director, Paul Mason: "Customers are driving a fundamental shift in value from best-of-breed applications, such as ERP, to solutions that integrate their enterprises, customers and supply chains. The PartnerWorld Industry Networks accelerate teaming between experienced ISVs like Kelros and IBM to provide leadership in this exciting new growth arena."

"We are pleased that Kelros has joined PartnerWorld Industry Networks, and are committed to IBM as a partner of choice," said Gabriel Tal, director of ISV & Developer Relations, IBM Europe, Middle East, Africa. "Kelros delivers powerful solutions for the fabrication and assembly industry, and we are dedicated to working together to best serve our business customers."

The IBM PartnerWorld Industry Networks provide ISVs with comprehensive business insight, technical resources, networking opportunities, and marketing and sales support designed to help them reach more customers and close deals faster. Participants in the PartnerWorld Industry Networks can team with IBM to bring on demand solutions to market more easily and to ensure these solutions meet specific industry needs, reflecting how customers buy technology today.

ISVs can sign up for PartnerWorld Industry Networks at

Kelros solutions are easy to deploy, customise and use. Currently accessible from the IBM Lotus Notes client and the Web, ongoing initiatives will take the Kelros modules onto both IBM WebSphere Portal and IBM DB2 Universal Database to provide customers with greater choice. Kelros' application licensing model ensures all solutions are sold on a per company basis rather than a per seat basis. Kelros applications are certified to run on Linux.

For more information about Kelros Ltd visit:

© 2006 Kelros Ltd, United Kingdom. All rights reserved. All names and trademarks referenced are acknowledged and are the property of their respective companies.

Contact Information

    Paul Mason
    Sales Director
    Phone: 01793 784666
    Email: Email Contact