SOURCE: Firepond, Inc.

March 20, 2008 09:00 ET

Kelvin Hughes Selects Firepond's CPQ™ OnDemand to Automate the Sales Process

Firepond's Multi-Tenant Application Streamlines the Quoting and Approval Processes; Centralizes the Product Rules and Pricing Calculations for Error Free Quotes

FRAMINGHAM, MA--(Marketwire - March 20, 2008) - Firepond, Inc. (OTCBB: FPND) announces that Kelvin Hughes, world leader in the design and manufacture of marine navigation systems, has chosen Firepond CPQ™ OnDemand for streamlining its quoting, pricing and proposal approval processes. Kelvin Hughes will leverage Firepond's multi-tenant application with single sign on through's SFA application, for an unparalleled user experience. Like, Firepond's multi-tenant application offers multiple new releases per year. End-user companies simply logon to access these new enhancements through an Internet browser. With no customer intervention necessary for new releases, Firepond provides an accelerated return on investment and the industry's lowest cost of ownership.

Kelvin Hughes is based in Essex in the United Kingdom with offices throughout the world. With a wide range of marine navigation equipment and service offerings, Kelvin Hughes required a solution that would seamlessly integrate into and allow access to users around the world. Firepond CPQ OnDemand allows for product and pricing rules to be centrally administered while accommodating the needs of their worldwide sales organization through the support of multiple currencies. Utilizing Firepond's Product Data Manager™, Kelvin Hughes' business analysts will be able to quickly make changes to their product and pricing data, while accelerating the distribution to a worldwide sales force.

"We chose Firepond because we needed an automated solution tightly integrated with Salesforce to replace our current solution for data administration and quoting," states John Davis, business development manager for Kelvin Hughes. "After reviewing other solutions, we felt that only Firepond took the time to understand our business and to demonstrate to us how their solution would meet our growing business requirements."

"Firepond is excited to add Kelvin Hughes, another global organization, to its rapidly growing customer list," said Bill Santo, Firepond's CEO. "Firepond's ability to provide a multi-tenant, multi-lingual CPQ solution, with the ability to generate proposals in any supported currency, has been a key factor in several of our recent customer additions like Kelvin Hughes. Firepond has the most intuitive and 'localizable' multi-tenant CPQ solution in the market to help improve worldwide sales for companies like Kelvin Hughes."

About Kelvin Hughes

Kelvin Hughes is a world leader in the design and manufacture of marine navigation systems and the supply of navigational data including paper and electronic charts and nautical publications. From multiple displays and integrated bridge systems in commercial vessels to specialized systems for submarines and other naval vessels, Kelvin Hughes can offer solutions for any platform. Navigational and tactical display systems from Kelvin Hughes are fitted to ships in more than 30 navies worldwide. The latest in a whole history of innovations from Kelvin Hughes which include the first commercial radar system and the first color radar display is SharpEye™ -- the first solid state new technology radar system. For more information about Kelvin Hughes visit

About Firepond, Inc.

Firepond (OTCBB: FPND) is the leading provider of multi-tenant, on-demand Configure-Price-Quote™ software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy (nearly 100% of submitted orders have accurate specifications and pricing), improved proposal generation time and high user acceptance. For additional information about Firepond, visit or call 1-866-UCONFIG (826-6344).

Forward-Looking Statement

This press release may contain forward looking statements that involve risks and uncertainties, including statements regarding our business strategy and development plans, plans for entering into new businesses, anticipated sources and uses of funds and other statements regarding our plans, objectives, expectations and intentions that are not historical facts. Because these forward-looking statements involve risks and uncertainties, actual results could differ materially from those discussed in this press release. These risks and uncertainties are described in greater detail in the reports that we file with the Securities and Exchange Commission. Our actual results, performance or achievements may vary materially from those expressed or implied in any forward-looking statements. All forward-looking statements reflect our beliefs and expectations as of the date of this press release and should not be relied upon as representing our views as of any subsequent date. While we may elect to update these forward-looking statements publicly at some point in the future, we specifically disclaim any obligation to do so, whether as a result of new information, future events or otherwise.

Firepond is a registered trademark of Firepond, Inc. CPQ and Configure- Price-Quote are trademarks of Firepond, Inc. Other names used may be trademarks of their respective owners.

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