SOURCE: ShopIgniter


November 30, 2010 12:00 ET

Kembrel's Private Sale Site Uses ShopIgniter to Drive Social Promotions and 20 Percent of Transactions Inside of Facebook

Company Drives More Than Half of Members From Facebook and Sees Larger Transaction Sizes Inside of the Social Network

PORTLAND, OR--(Marketwire - November 30, 2010) - ShopIgniter, a rapidly-growing provider of innovative social eCommerce solutions announced that Kembrel, a private sale site for college students, is using ShopIgniter's Social Promotions Engine™ to drive 20 percent of all transactions inside of their private sale site within Facebook with a 7-10 percent larger shopping cart size compared to their site (see store at These social promotions include a Cyber Monday refer a member incentive program and ugly holiday sweater sale.

Kembrel launched the first private sale community inside of Facebook earlier this year, offering the hottest lifestyle brands at 40-75 percent off retail prices to student members in limited time sales. The private sale community includes over 50 leading brands such as Original Penguin, Cheap Monday, Random House Inc. books and more. 

"Students spend more time on Facebook every day than on any other site," say Cherif Habib, CEO and Founder of Kembrel. "ShopIgniter enables us to engage our social network by running unique, viral social eCommerce promotions like limited time sales and refer a friend incentive programs."

ShopIgniter provides a comprehensive suite of social eCommerce solutions in its sCommerce Suite, including the Social Promotions Engine™, Facebook Store and eCommerce Platform. The Social Promotions Engine™ helps companies engage their customer networks in social networks and on eCommerce sites with social couponing, social badging, referral incentive programs, rewards programs and promotional sales. The solutions can be used in a modular fashion to work with existing eCommerce systems or provide a comprehensive eCommerce solution for companies. 

"Despite having some sort of social media presence, most online retailers and brand manufacturers are unclear how to measure ROI for their social media efforts. Our broad set of solutions enable companies to engage and optimize their customer networks to drive ROI measureable in actual revenue," said Matt Compton, CEO of ShopIgniter. 

About Kembrel
Launched by two Wharton students, is a private shopping community for college students. By partnering with the hottest lifestyle brands, they are able to offer 40-75 percent discounts off retail prices to their student members in limited-time sales that start at 4:30 pm EST and last for only 3.5 days. Kembrel aims to help students discover new brands and coveted products while saving big. The company will also help brands gain exposure and acquire lifetime customers in the extremely valuable student market through a targeted combination of social e-commerce and community building.

About ShopIgniter
Founded in 2009, ShopIgniter is a rapidly growing, social eCommerce software company funded by early investors, Madrona Venture Group. Headquartered in Portland, OR, ShopIgniter helps companies of any size activate their social network to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter provides the sCommerce Suite of flexible products that include a Social Promotion Engine to power shareable coupons, referral and loyalty incentives, private and time-based sales, and group promotions; a fully transactional Facebook Store; and a cloud-based eCommerce Platform; all of which can power a stand-alone eCommerce business or be integrated with existing eCommerce systems.

With over a hundred of customers and growing, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies. More information can be found at

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