SOURCE: Soul and Vibe Interactive Inc.

Soul and Vibe Interactive Inc.

August 27, 2015 07:00 ET

Kenneth Lustig Joins Soul and Vibe's Strategic Advisory Board

New Advisory Board Member Is a Former Microsoft Executive With Over 20 Years of Corporate Leadership, Finance Strategy, and Business Development Experience

MINNEAPOLIS, MN--(Marketwired - Aug 27, 2015) - Soul and Vibe Interactive Inc. (OTCQB: SOUL), or the "Company," a video, mobile, and computer games publisher, today announced that Kenneth Lustig, a former executive at Microsoft Corporation and Intellectual Ventures, has joined the Company's Strategic Advisory Board. Mr. Lustig infuses over 20 years of corporate leadership, finance, strategy, transaction, and organization building experience into the dynamic, and growing, Soul and Vibe organization.

Mr. Lustig holds a bachelor's degree in political science from the University of California, Los Angeles, and a masters of business administration in finance from New York University. A private investor, Lustig also provides strategic advisory services to a range of market leading and emerging growth tech companies.

From 2011 through 2014, Mr. Lustig was a Vice President at Intellectual Ventures ("IV") and oversaw Strategic Portfolio Acquisitions and Monetization. Mr. Lustig led the team responsible for the development, management, and monetization of some of IV's largest strategic IP portfolios, including the Kodak Digital Imaging patent portfolio. He was also a member of the company's Global Licensing leadership team, which was responsible for revenue generation across all IV businesses.

Prior to joining IV, Mr. Lustig spent more than 11 years at Microsoft, where he most recently served as the Managing Director of IP Investments and Acquisitions and oversaw a range of Microsoft's IP business activities. He was the acting CEO of the ContentGuard venture (jointly owned with Time Warner and Technicolor), and was responsible for some of Microsoft's largest IP deals, which included the creation and oversight of a diversified IP investment portfolio. He spent several years leading part of Microsoft's Corporate Development and Strategy Group, where he focused on a range of sectors including global wireless, internet services, and emerging technologies. Mr. Lustig was an active member of Microsoft's finance department, working closely with members of the Company's finance leadership team. In addition, he was a member of the company's Business Development leadership team, through which he was responsible for some of Microsoft's largest partner engagements and business development initiatives. Preceding his tenure with Microsoft, Mr. Lustig spent nine years as a global investment banker.

"Following the successful completion of our recent reverse split, we are very excited to announce that Ken Lustig has joined our Strategic Advisory Board. Ken brings an extraordinary amount of financial and operational experience working with large and small enterprises to Soul and Vibe. I look forward to working closely with him in the development of the Company's growth, funding, and strategic partnership strategy," said Soul and Vibe's CEO and President, Peter Anthony Chiodo ("Tony"). "Ken's appointment to our Strategic Advisory Board will provide a valuable resource to help us transition Soul and Vibe into a very robust content company with a cross section of highly valuable IP. In April, we announced we had signed the Missouri-based developer Black Lantern to develop a line of entertainment apps based on licensed-brands and original Soul and Vibe IP. We look forward to revealing more details about this line of products shortly."

"Tony has done a great job progressing Soul and Vibe's operations toward the establishment of a 'recurring release calendar.' This should enable the Company to significantly increase the amount of content it can develop," said Ken Lustig. "Soul and Vibe is broadening its capabilities as a publishing label and establishing innovative cross-promotion programs that should benefit the Company's products. I look forward to working with both Tony and the other members of the Strategic Advisory Board to grow the operational capabilities of the Company and help significantly scale its product line and overall business."

In June 2015, the Company released SirVival, an epic adventure game in the form of a runner. You, as the brave knight SirVival, riding atop Tantrum, your noble steed, are rushing through a fantastical land on a quest to rescue the kidnapped Princess Parsnip from the vile clutches of Maelstrom "The Malevolent," an evil dragon! Please visit the official SirVival Facebook page for additional details. Also in June, the Company launched Soul and Vibe Music, a music-publishing label through which the Company aims to monetize its aural assets as a revenue-generating marketing vehicle for its video games and entertainment apps. To date, Soul and Vibe Music has released three multi-track music singles and one full-length soundtrack. Soul and Vibe Music releases are currently available via digital download and streaming on Apple Music, iTunes, Spotify, Google Play, Amazon, Rdio, Deezer, Tidal, YouTube Music Key, Beats/MediaNet, and more.

About Soul and Vibe Interactive Inc.
Soul and Vibe Interactive Inc. (Soul & Vibe Interactive Inc. on www.sec.gov) is a publisher of games and games-related content for consoles, mobile devices, and personal computers addressing a market projected to grow to $82 billion by year-end 2015. The Company specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has license agreements with General Mills and Deere & Company, and game development and publishing agreements for the Xbox 360® video game and entertainment system, Windows 8, Windows Live, and Windows Phone from Microsoft, and the PlayStation® 3 computer entertainment system and PlayStation® Vita (PS Vita) from Sony. Through partnerships with technically sophisticated software developers located all over the world, Soul and Vibe transforms unique concepts into engaging, highly accessible, and affordable games and entertainment experiences. www.soulandvibe.com.

Facebook: https://www.facebook.com/soulandvibe
Twitter: https://twitter.com/soulandvibe
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Safe Harbor Statement
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements, trends, analysis, and other information contained in this press release, including words such as "anticipate," "believe," "plan," "estimate," "expect," "intend," and other similar expressions of opinion, constitute forward-looking statements. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the Securities and Exchange Commission. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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