SOURCE: Reprise

October 16, 2007 08:00 ET

Kenny Wayne Shepherd Offers SEMA Registrants Discount for His Concert at The Joint on the Final Night of SEMA

Shepherd's Cars to Be Displayed at SEMA

BURBANK, CA--(Marketwire - October 16, 2007) - Renowned blues/rock guitarist Kenny Wayne Shepherd will perform at The Joint at the Hard Rock Hotel and Casino in Las Vegas, NV on November 2nd at the conclusion of the SEMA Show and Automotive Aftermarket Industry Week. All SEMA registrants are offered a special discounted ticket price for admission to the show.

This concert gives Kenny the opportunity to blend two of his passions, cars and guitars. Kenny has two cars that will be displayed with Mopar Performance at SEMA this year -- his latest project, a 1970 Plymouth Duster, which features a 406ci engine from Mopar Performance, a custom two tone paint job by Ted Moser's Picture Car Warehouse, a custom painted hood treatment, and one off FOOSE Nitrous II wheels by Chip Foose, custom one off brakes by SSBC, Hydratech brake boost system, Be Cool radiator, a Bowler Transmissions custom built 4L60 overdrive transmission, Eaton drop leaf springs, headers and exhaust by TTI, Magnum Force control arms, restored original dash pad by Just Dashes, custom seats, interior and assembly by Year One, restored original gauge cluster with custom tachometer by Redline Gaugeworks, and chrome plating plastic interior pieces by GCAR trim, and Bf Goodrich G force rubber.

Also appearing for Mopar is Kenny's 2006 Dodge Charger SRT-8 with a custom two-tone paint job by Ted Moser's Picture Car Warehouse, a Kicker Audio Dual 10" Kicker sub box enclosure and a Kicker amp upgrade with surround sound option, a Mopar Performance coilover suspension, Mopar Performance sway bars, and a Mopar Performance catback exhaust system. The Charger also boasts 22" custom wheels with painted black centers from MHT compliments of Chip Foose, wrapped in Pirelli Pzero Nero 22" tires. Meanwhile, a few of Kenny's other cars, including his world famous Xtreme Lee, his 1950 Ford Business Coupe and his 100th Anniversary V-Rod Harley will be on display the night of the concert at the annual car show in the Hard Rock's parking lot for all to see.

The November 2nd concert will start at 9:00 pm at The Joint in the Hard Rock Hotel & Casino and will feature music from all five of Kenny's albums. Tickets are available at the Hard Rock Box Office, all Ticketmaster locations, online at, or charge by phone at (702) 474-4000. Discount is available online only.

About Kenny Wayne Shepherd: Kenny Wayne Shepherd is a two-time GRAMMY® nominee who has sold millions of albums worldwide with four No. 1 blues albums and a string of No. 1 mainstream rock singles. He has also received two Billboard Music Awards and was twice awarded the Orville H. Gibson Award for Best Blues Guitarist.

About Mopar Performance: Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s -- the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "Special Parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. Today, Chrysler LLC's Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep® and Dodge vehicles sold around the world.

About the SEMA Show: The SEMA Show is the premier automotive specialty products trade event in the world (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC). It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, truck and SUV, marine and RV markets. SEMA Show 2006 drew over 50,000 domestic and international buyers through two million square feet of exhibits. The displays are segmented into 11 sections, and a New Products Showcase features more than 2,000 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

About Hard Rock Hotel & Casino: The Hard Rock Hotel & Casino, newly owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. It was built in 1995 and expanded in 1999. The property offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property has also been a popular music scene destination where such acts as the Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 647 guest rooms; a 30,000-square-foot casino; a beach club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; the Body English nightclub; "The Joint" concert hall; five restaurants, including the world famous Nobu, Simon Kitchen & Bar, Pink Taco, AJ's Steakhouse; three cocktail lounges; several retail stores; and Rock Spa, an 8,000 square foot spa, salon and fitness center. For room availability and additional information, call 800.HRD.ROCK (800.473.7625) or visit

About AEG Live

AEG Live joined forces with Hard Rock Hotel & Casino in February 2007 as the exclusive promoter of all booking activities for the Hard Rock Hotel & Casino entertainment venue, The Joint. AEG Live, the live-entertainment division of Los Angeles based AEG is dedicated to all aspects of live contemporary music performance, touring for a variety of programming and multi-media production. As one of the largest concert promotion and touring companies in the world, AEG Live is comprised of special event, broadcast and exhibition divisions, ten regional offices and operates and owns numerous state of the art venues nationwide. Current tours and productions produced by the company's Touring and Special Events division include Celine Dion "A New Day..." at The Colosseum at Caesars Palace and "Tutankhamun and the Golden Age of the Pharaohs," an international tour of the artifacts of King Tut. Recent and current promoted concert tours include Justin Timberlake, Christina Aguilera, Prince, Bon Jovi, Usher, Nickelback, Kenny Chesney, Rod Stewart, Paul McCartney, "American Idols Live" and "So You Think You Can Dance." AEG Live also co-produces the New Orleans Jazz & Heritage Festival. Goldenvoice, the company's Southern California-based regional promotion division, created and operates the award-winning annual Coachella Valley Music & Arts Festival.

Contact Information

  • For more information, please contact:
    Kristin Forbes
    Shepherd Entertainment