SOURCE: Kaminario



February 05, 2014 11:28 ET

Kenshoo Uses Kaminario's All-Flash Array Storage Solution to Increase SaaS Application Performance, Minimize Bottlenecks

NEWTON, MA--(Marketwired - Feb 5, 2014) - Kaminario, the leading scale-out all-flash array provider, today announced that Kenshoo, the global leader in digital marketing technology, has integrated Kaminario K2 to accelerate storage performance in its SaaS applications, and improve the response time for customer queries while also maintaining low latency. With Kaminario, Kenshoo has accelerated the performance of its SaaS applications, allowing its clients to more quickly keep track of and analyze their advertising campaigns, regardless of the volumes of data being run through their platform.

Kenshoo provides global advertising agencies and many Fortune 500 companies with premium solutions for search marketing, social media, and online advertising. Companies such as Expedia, Sears, and Tesco use Kenshoo to manage and analyze their advertising campaigns through cloud-based applications, which collectively direct more than $200 billion in annualized online client sales revenue through its platform. As Kenshoo has continued to scale and serve more clients worldwide, the company selected Kaminario's K2 all-flash array to handle the increased number of campaigns and prevent processing time bottlenecks.

"Our customers rely on our platform to make the best marketing investments for their advertising campaigns, so it's imperative that we're able to provide them with the tools needed to efficiently manage and analyze their projects regardless of how much data is running through our system," said Israel David, SVP Technology at Kenshoo. "Once we started using Kaminario, the performance of our SaaS applications increased tenfold, which allowed our clients to run their campaigns better and access data in real-time." 

In addition to performance improvements in its SaaS applications, Kenshoo has seen a significant increase in I/O rates and improved response times since implementing Kaminario. These improvements have collectively allowed Kenshoo to enhance its platform's ability to withstand data loads when a large number of queries and data analysis activities are running simultaneously. Now customers can focus on scaling their advertising campaigns without having to worry about performance bottlenecks and increased processing time.

"Kaminario solutions help customers like Kenshoo minimize bottlenecks, significantly accelerate their business applications, and achieve a high ROI in terms of cost savings and resources," said Dani Golan, CEO of Kaminario. "A core distinction in our technology is the ability to provide consistently high performance in three performance dimensions -- IOPS, throughput and latency -- therefore assuring high performance levels for our customers across all environments and all workloads."

About Kaminario
Founded by storage experts from EMC, NetApp and IBM, Kaminario is leading the revolution in flash storage by creating a fundamentally new and better way to store and retrieve performance-sensitive data. Kaminario K2 is the first enterprise-grade general purpose all-flash storage with a true scale-out architecture built from the ground up to take advantage of the most modern flash SSD capabilities. The company is headquartered in Boston, Massachusetts, with offices in Yoqneam, Israel, Silicon Valley and New York City, and backed by Sequoia Capital, Globespan Capital Partners, Pitango Venture Capital, Mitsui and Tenaya Capital.

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About Kenshoo
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The Kenshoo platform delivers Infinite Optimization™ through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit for more information.

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