SOURCE: Bill Sanders First Fresh

Bill Sanders First Fresh

July 13, 2012 10:09 ET

Kentucky-Based First Fresh Extra Virgin Olive Oil Brings the Prestige Gold Award Home -- All the Way From Israel

Newly Launched EVOO Based in Maysville, KY and Produced in California Made a Splash in the TerraOlivo Mediterranean Olive Oil Competition in Jerusalem, Israel

MAYSVILLE, KY--(Marketwire - Jul 13, 2012) - Sanders and Co., LLC announced today that its First Fresh extra virgin olive oil was awarded "Prestige Gold" at the recent TerraOlivo Mediterranean olive oil competition in Jerusalem, Israel. The third edition of the competition chose Sanders' 2012-launched First Fresh from 408 entries from 18 countries in the southern and northern hemispheres. A diversified panel of judges from 10 countries rated entries based on 13 attributes within the categories of aroma, flavor, harmony, complexity and persistence to determine the winners, as listed in the June 20, 2012 issue of Olive Oil Times.

Bill Sanders, managing co-partner of the Sanders & Co, LLC, commented, "It is a thrill to receive this recognition from the international community, especially from Israel where olive oil is a sacred part of everyday life."

At the recent Fancy Food Show held in Washington, D.C., one respected and legendary specialty food retailer commented to Sanders, "Let me get this straight. You live in Kentucky. The olive oil is from California. And you're winning awards in Jerusalem... Very interesting!"

First Fresh is available to specialty retail stores, supermarkets, grocers and restaurants at wholesale pricing, with a minimum purchase of one case (12 bottles per case). For more information about First Fresh extra virgin olive oil, visit, contact or 202.744.2176. Meet Sanders and First Fresh at these upcoming tastings and events:

Washington, DC   July 14, 1-5 pm | Calvert Woodley Wine and Liquors -- Van Ness
Arlington, VA   July 15, 1-5 pm | Ah Love Oil & Vinegar
Harlem, NY   July 20, 4-7 pm | Fairway Market
New York, NY   July 21, 11-2 pm | Fairway Market Upper West Side
New York, NY   July 21, 3-6 pm | Fairway Market Upper East Side, 74th St.
Brooklyn, NY   July 22, 11-3 pm | Fairway Market Red Rocks
McMinnville, OR   July 27-29 | International Pinot Noir Celebration
Lancaster, KY   August 25, 12-4 pm | Marksbury Farm Market

About Sanders & Co. and Bill Sanders First Fresh
Bill Sanders is a widely recognized international evangelist for fresh extra virgin olive oil. As founder and co-managing partner of Sanders & Co, LLC, Bill released First Fresh extra virgin olive oil for the first time in 2012. This award winning olive oil is produced from trees spanning three centuries. Bill has been involved with olive oil for over 13 years, including studying sensory evaluation of olive oil at the University of California-Davis and Centro Culturale Olivarte in Tuscany. He served as the U.S. spokesman for 100% Tunisian Olive Oil and has conducted consumer and employee education programs for major retailers. His passion for olive oil and wine has propelled his visits to many of the great wine and olive oil regions of the world. He now enjoys writing and speaking about his travels. For more information, visit or

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