SOURCE: Bill Sanders & Co. LLC; Bill Sanders First Fresh

Bill Sanders & Co. LLC; Bill Sanders First Fresh

April 23, 2013 13:12 ET

Kentucky-Based First Fresh Extra Virgin Olive Oil Named "One of the Best Olive Oils in the World"

Top Industry Recognition Was Bestowed to First Fresh EVOO, Based in Maysville, KY and Produced in California; The Prized EVOO Is Now Available in Select Locations in Its Home State of KY, 14 Other States and Washington DC

MAYSVILLE, KY--(Marketwired - Apr 23, 2013) - Sanders and Co. LLC, announced that its First Fresh extra virgin olive oil 2012 Fall Harvest is on a winning streak with recognition from two high-profile awards in 2013.

On April 18, First Fresh captured a Silver Medal at the 2013 New York International Olive Oil Competition in New York City, and listed among the 2013 World's Best Olive Oils. The New York competition attracted 653 entries from 22 countries. Only 260, or 40%, of the entries received an award, selected by 15 judges from 10 countries. Olive Oil Times, an independent online newsletter in Rhode Island, organized the competition which was sponsored by Fairway Market and the International Culinary Center in SoHo, where most of the event was held.

Prior to earning recognition in New York's International Competition, First Fresh earned a Gold Medal at the 2013 California Olive Oil Council Annual Olive Oil Competition and in 2012 a Prestige Gold award at TerraOlivo, an international olive oil competition in Jerusalem, Israel.

Bill Sanders, Founder and Co-Managing Partner of First Fresh, stated, "It's a true honor to earn recognition from such prestigious organizations. These awards are a testament to the authenticity and freshness of First Fresh, when many olive oils on the market today claim to be extra virgin, but aren't."

First Fresh extra virgin olive oil is an exclusive blend of arbequina, manzanillo and ascolano olive varieties produced in Corning, California by Lucero Olive Oil, LLC for Sanders & Co, LLC. 

The First Fresh 2012 Fall Harvest recently arrived in Kentucky and is now available at locations throughout Kentucky including Good Foods Coop, all Liquor Barns, Marksbury Farm, Paul's Fruit Markets, and Lotsa Pasta. Nationally, First Fresh is available in nearly 100 select locations in 15 states and Washington, DC.

For other locations and information about First Fresh visit: You can follow First Fresh on Facebook at, email and 202.744.2176.

Meet Sanders and First Fresh at these upcoming tastings and events:

Louisville, KY: April 26, 10-2 -- Paul's Fruit Market - Chenoweth Square
Louisville, KY: April 27, 3-6 -- Liquor Barn - Springhurst
Lexington, KY: April 28, 1-5 -- Good Foods Coop
New York, NY: May 17-18 -- Fairway Market stores
Paramus, NJ: May 19, 3-7 -- Fairway Market
New York, NY: June 30-July 2 -- Fancy Food Show

About Sanders & Co. and Bill Sanders First Fresh
Bill Sanders is a widely recognized international evangelist for fresh extra virgin olive oil. As founder and co-managing partner of Sanders & Co, LLC, Bill released First Fresh extra virgin olive oil for the first time in 2012. This award-winning olive oil is produced from trees spanning three centuries. In Jerusalem, Israel last year, Sanders' olive oil won the Prestige Gold Award in an international competition with 408 olive oils from 18 countries. Sanders has been involved with olive oil for over 14 years, including studying sensory evaluation of olive oil at the University of California-Davis and in Tuscany. He served as the U.S. spokesman for 100% Tunisian Olive Oil and has conducted consumer and employee education programs for major retailers. His passion for olive oil and wine has propelled his visits to many of the great wine and olive oil regions of the world. For more information, visit or

Contact Information

  • Media Contact
    Bill Sanders
    Sanders & Co, LLC
    Email Contact