SOURCE: Bill Sanders First Fresh

Bill Sanders First Fresh

April 22, 2015 16:37 ET

Kentucky Based First Fresh Named One of World's Best Olive Oils

Prized First Fresh Extra Virgin Olive Oil Based in Maysville, KY and Produced in California Is Available in Over 22 states

MAYSVILLE, KY--(Marketwired - Apr 22, 2015) - Bill Sanders' First Fresh Extra Virgin Olive Oil was awarded a Gold Medal and has been named one of the 'Best Olive Oils in the World for 2015.' The honor came recently at the third annual New York International Olive Oil Competition (NYIOOC) held in New York City. The prestigious event draws a renowned judging panel of top expert tasters from nine countries sampling entries over a three-day period. NYIOOC was organized by the industry publication The Olive Oil Times and is sponsored by Fairway Market and the International Culinary Center.

There were 671 entries represented this year from 26 countries. Only 39% of the entries received any recognition. Additionally, the panel found 49% of entries to have a defect. "This competition reinforces that not all olive oil is created equal," First Fresh founder, Bill Sanders said. "This is what fuels my passion... if 49% of the oils are defective at a competition, how many are ending up in Americans' kitchens providing none of the health and flavor benefits they were purchased for in the first place?"

Sanders First Fresh is certified California extra virgin and a blend from four olive varieties produced in the Upper Sacramento Valley in Corning, California by Lucero Olive Oil. First Fresh was also recognized as one of the "Best Olive Oils in the World" at the 2013 NYIOOC and is kosher certified by KOF-K.

First Fresh also offers the 3 Village Blend from the La Rioja province in Argentina. First Fresh olive oils can be found in over 60 stores in Kentucky, including select Kroger stores in Kentucky and Cincinnati, Ohio. Nationally, First Fresh can be found in over 200 stores in 22 states including Fairway Market in the New York City metro region. For other locations and information about First Fresh visit

About Sanders & Co. and Bill Sanders First Fresh
Bill Sanders is a widely recognized international evangelist for fresh extra virgin olive oil. As founder and co-managing partner of Sanders & Co, LLC, Bill released First Fresh extra virgin olive oil for the first time in 2012. This international award winning olive oil is produced from trees spanning three centuries. He launched his 3 Village Blend in 2013. Sanders has been involved with olive oil since 1999, including studying sensory evaluation of olive oil at the University of California-Davis and in Tuscany. He served as the U.S. spokesman for 100% Tunisian Olive Oil and has conducted consumer and employee education programs for major retailers. In 2010, he founded, an online gourmet food store. He is frequent guest on radio and TV talking about the virtues of fresh extra virgin olive oil. His passion for olive oil and wine has propelled his visits to many of the great wine and olive oil regions

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