NEW YORK, NY--(Marketwired - August 13, 2014) - Kepler Group, which provides digital and database services to Fortune 500 brands, today announced that it has expanded its US presence with the addition of an office in Center City Philadelphia. The move is designed to support Kepler's increasingly diversified client base and enhance the firm's ability to recruit top-tier quantitative talent.
The office will be led by Remy Coyle, a Kepler co-founder who, with the move, will join the firm's Operating Committee.
"This is in line with the approach we've been following to strengthen our capabilities in key client verticals," says Rick Greenberg, Kepler's CEO. "Just as we hired Josh Lerman, a 10 year American Express veteran, to broaden our expertise in financial services, we're now improving our ability to service healthcare clients by putting an office in close proximity. Since Remy helped craft the Kepler offering since Day 1 and, before that, spent three years in healthcare marketing, she's the perfect person to spearhead our Philly presence."
Kepler's expansion into Philadelphia also reflects its focus on hiring top-tier quantitative and engineering talent to support its data-driven service offering. The city's concentration of colleges and universities provides new and expanded opportunities for recruiting and institutional partnership, including research and development on new ways to integrate and model marketing data within the company's Kepler Intelligence Platform℠ data warehouse offering.
About Kepler Group
Kepler, founded June 2012, is an independent provider of digital and database services to Fortune 500 clients in the financial services, travel, retail, publishing, and other industries. The company uses high-volume data analytics and real-time program optimization to design and deliver cohesive, omnichannel marketing approaches that typically deliver 30-300% lift to brand and business metrics. Kepler is headquartered in New York City and actively manages client programs in over two dozen countries worldwide. More information can be found at www.keplergrp.com.