SOURCE: Kepler Group LLC

Kepler Group LLC

August 04, 2017 09:00 ET

Kepler is the First Independent Agency to Integrate LiveRamp's IdentityLink to Enhance People-Based Marketing Capabilities

NEW YORK, NY--(Marketwired - August 04, 2017) - Kepler Group, one of the United States' fastest growing digital marketing services firms, today announced a partnership with LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. By integrating IdentityLink into its proprietary Kepler Intelligence Platform™ (KIP) marketing hub, Kepler is enabling clients to unify IDs across channels and platforms and improve cross-platform targeting, measurement and campaign management. As a result, marketers are able to optimize and unify digital interactions, enhancing consumers' experiences with the brands they love. Kepler is the first independent agency to incorporate IdentityLink.

Kepler, which manages media and CRM efforts for clients like Bed Bath & Beyond, Chubb and 24 Hour Fitness, is also utilizing IdentityLink to more quickly develop and activate customer segmentations, facilitate cross-channel personalization, and inform its expanding addressable and programmatic TV efforts.

"We're excited about this new partnership and what it offers our clients," said Garrett Dale, Kepler's SVP of Optimization & Innovation. "As a simple but powerful example, we are already using IdentityLink to more effectively manage user-level reach and frequency. Early tests show we can reduce impression count up to 30% while simultaneously increasing response rates."

"Kepler's technology and data-driven approach to marketing make Kepler an ideal LiveRamp partner," said Travis May, President and General Manager of LiveRamp. "Kepler's use of IdentityLink to enhance KIP's capabilities creates new opportunities for people-based, omnichannel targeting and measurement. We're excited to partner with them to bring innovative use cases to life for their clients."

Deployed over the past three years, KIP is a multi-platform system designed to provide marketers with seamlessly coordinated targeting, optimization, reporting and control across the entire marketing ecosystem. While other data solutions are typically limited to a single channel such as programmatic media or outbound email, KIP's open architecture enables Kepler to integrate all major third-party platforms across digital media (including paid search, Facebook, Instagram, display, and video), email, call center, sales team CRM, and e-commerce.

About Kepler Group

Kepler, founded in 2012, is an independent provider of digital and database services to Fortune 500 clients in financial services, retail, healthcare and other industries. Its core services revolve around helping clients use data to power more dynamic and personalized marketing -- including programmatic media services, CRM strategy and management, and marketing systems integration. Utilizing its proprietary Kepler Intelligence Platform™, Kepler actively manages client programs in over two dozen countries. Kepler is headquartered in New York City and also has offices in San Francisco, Chicago and Philadelphia. For more information, visit www.keplergrp.com.

About LiveRamp

LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (NASDAQ: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.liveramp.com.

Contact Information