SOURCE: Screenz


September 21, 2011 07:00 ET

Keshet and The Box Debut "Screenz"

Offers Cross-Media Products to Win Over a New Generation of TV Audience: More Branding, More Ratings, More Ad Revenues

TEL AVIV, ISRAEL--(Marketwire - Sep 21, 2011) - Keshet Broadcasting, Israel's leading broadcaster, in partnership with The Box, an international content and advertising company, announced a new joint venture called Screenz to deliver innovative cross-media products to TV, distribution and production companies worldwide.

Screenz brings together the expertise of Mako -- the digital arm of Keshet and The Box's creative merging of content and technology to help broadcasters deal with radical changes in viewing habits worldwide.

Viewers, and especially the 30's and younger demographics, arrive at their TV screens today because of content that enticed them online, on mobile phones or from social media. Screenz will provide TV makers with ways to effectively execute cross media strategies and meet their viewers on their own grounds -- turning TV shows into multi-screen events.

Through its unique makeup as a combined entity of Keshet and The Box, Screenz already has an extensive portfolio of customizable products that it has successfully deployed to build audiences for various broadcast programs. These include interactive dashboards, applications and online games for such hit TV shows as "Big Brother," "Master Chef," "101 Ways to Leave a Game Show," "The Million Pound Drop" and more.

Screenz will offer these as well as other proven cross-media strategies and products for television, distribution and production companies worldwide. Its catalog of solutions range from 'ready to go' white label applications to customized games the audience plays along with the linear broadcast. Such cross-media creativity deepens viewer engagement and branding that is pivotal to achieving strong TV ratings and online advertising revenue.

"Being a commercial broadcaster ourselves, we understand the dynamics of the media business, and the need to help TV programs to gain a substantial audience quickly," said Yuval Natan, CEO of Mako. "Cross media programs, when done right, are a sound business strategy with rapid ROI, improved TV ratings and new money coming from online advertisers. Screenz can deliver these, and more."

"The TV makers that will survive this revolution and flourish are those that can adapt to viewers' changing habits," said Eli Uzan, CEO of The Box. "Screenz has unique global new media expertise that can help broadcasters and TV producers to take broadcasting in their country, and effectively generate more branding, more revenues and more ratings."

Broadcasters, distributors and producers visiting MIPCOM, Cannes France, October 3-6, can learn more about Screenz by visiting Stand 22.13, or by viewing an introductory video at

About Mako, a Unit of Keshet
Mako is the digital arm for "Keshet" Broadcasting, overseeing all digital media initiatives for the broadcaster. It creates web properties, mobile, production and technology services to support the innovation and creation of unique content experience. For more information visit

About The Box
The Box is a leading content and new-media company that specializes in creating cross platform content for the benefit of both advertisers as well as television, Internet, mobile and all other media platforms.

The Box is bridging the chasm between content and technology while creating seamless integration of all media platforms. "The Box" is based in Tel-Aviv and holds representatives in Europe and the U.S. It was recently funded by Rosefield Investments Ltd. and Greylock Partners Israel, one of the world's leading venture capital firms. For more information visit

Contact Information

  • Contact:
    Michal Gruber
    for Screenz
    phone +972-[0]-542-611-124
    Email Contact

    Mary Kae Marinac
    PR Representative for Screenz
    phone 1-978-685-3136
    Email Contact