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May 15, 2008 05:00 ET

Key Challenges and Issues facing the World Sanitary Paper Products Markets

LONDON, UNITED KINGDOM--(Marketwire - May 15, 2008) - Reportlinker.com announces that a new market research report related to the Personal care industry is available in its catalogue.

World Sanitary Paper Products Markets

http://www.reportlinker.com/p087294/World-Sanitary-Paper-Products-Markets.html

This report analyzes the worldwide markets for Sanitary Paper Products in Millions of US$. The specific product segments analyzed are Sanitary Napkins, Sanitary Tampons, Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial Tissues, and Other Sanitary Paper Products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 174 companies including many key and niche players worldwide such as Associated Hygienic Products LLC, EMPRESAS CMPC S.A., Fu Burg Industrial Company Ltd., Georgia-Pacific Corporation, Hengan International Group Company Limited, Johnson & Johnson, Kang Na Hsiung Enterprise Co., Ltd, Kao Corporation, Kendall Healthcare, Kimberly-Clark Corporation, Oji Paper Company Ltd, Procter & Gamble Company, SVENSKA CELLULOSA AKTIEBOLAGET, Kruger Products Limited., Uni-Charm Corporation, Wausau Paper Corporation, and Whitestone Acquisition Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.



CONTENTS 

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Sanitary Napkins I-4
Sanitary Tampons I-4
Diapers I-4
Toilet Tissues I-4
Paper Towels I-4
Paper Napkins I-4
Facial Tissues I-4
Other Sanitary paper products I-4


II. EXECUTIVE SUMMARY

1. Market Dynamics II-1
Hygiene Products: The Global Scenario II-1
Analysts' Rating of Factors Affecting Demand II-1
Table 1: Worldwide Market for Sanitary Paper Products (2004 &
2005): Percentage Market Share Breakdown of Leading Players -
Procter & Gamble, Kimberly-Clark, Johnson & Johnson, SCA,
Uni-Charm, Kao, and Others (includes corresponding
Graph/Chart) II-2
Worldwide Market for Sanitary Paper Products (2005):
Competitive Analysis of Leading Players-Procter & Gamble,
Kimberly-Clark, Johnson & Johnson and SCA II-2
Analysts' Rating of Forces Impacting Companies II-3
Tissue Paper is the Primary Raw Material II-3
Products II-4
Technologies Influencing The Sector II-4
The Rise of Superabsorbent Polymers II-4
Table 2: Global Market for Superabsorbent Polymers (2003):
Percentage Breakdown of Volume Consumption by Select
Personal Care Products - Baby Diapers, Feminine Hygiene,
Adult Incontinence, and Others (includes corresponding
Graph/Chart) II-6
Competitive Scenario II-6
Table 3: World Super-Absorbent Polymers Market (2005):
Percentage Market Share Breakdown of Leading Players - BASF,
Degussa, Nippon Shokubai, Dow Chemical, and Others (includes
corresponding Graph/Chart) II-6
Types of Superabsorbent Polymers II-6
Advantages In a Nutshell II-7
Skin Protection II-7
Protection Against Germs II-7
Better Living II-7
Environmental Benefits II-7
Changes in Coverstock Usage II-8
J&J's Innovative Sphagnum Moss Core Technology II-8
Hot Melt Adhesive Fiberization Update II-8
Number Speak II-8

2. Sanitary Napkins II-10
Global Scenario II-10
Demographic Shifts Alter Contours of the Market II-10
The War Between Tampons & Sanitary Pads II-10
Women with Light Incontinence Increasingly Prefer Sanitary
Protection Products II-10
A Peek Into What's Current in Europe II-11
A Peek Into What's Current in the United States II-11
Sanitary Protection Turns Eco-Friendly II-11
Private Labels Threaten Popularity of National Brands II-11
Chinese Market Surges Ahead II-12
Table 4: Worldwide Market for Sanitary Napkins (2004 & 2005):
Percentage Market Share Breakdown of Leading Players -
Procter & Gamble, Kimberly-Clark, Johnson & Johnson, SCA,
Uni-Charm, Kao and Others (includes corresponding
Graph/Chart) II-12
Product Innovations II-12
Sanitary Products Arrive in a Colorful Way II-13
Distinctive Products for Different Days II-13
Designed for Comfort II-13
Better Odor Absorption II-13
Sanitary Products Turn Eco-friendly II-13
Developments in Fabric Technology II-13
Innovations to Prevent Leakage II-14
Advent of Longer and Thicker Varieties II-14
Manufacturers Jump on the New Superabsorbent Concept II-14
The Convenience Factor II-14
Product Profile II-14
The Product II-14
Developed During World War I to Dress Wounds II-14
The First Cellulose Commercial Napkin II-14
Advent of the Beltless Napkin II-15
Introduction of Superabsorbent Synthetic Fibers II-15
Product Types II-15
Belted and Self-Adhesive Napkins II-15
Maxipads II-15
Minipads II-16
Panty Shields II-16
Ultrathin Napkins II-16
Curved Napkins II-16
Overnight and Longer Napkin Products II-17
Pads are not Perfect II-17
Health Risks II-17
Environmental Damage II-17
Discomfort & Inconvenience II-17
Costly II-17

3. Sanitary Tampons II-18
Global Scenario II-18
Tampon Marketers Aiming at Adolescents II-18
Loyal Base of Tampon Users II-18
Tampons Cash in on the Outdoor Theme II-18
Clothing Favors Tampon Usage II-18
Product Overview II-18
What is a Tampon? II-18
Tambrands - The Inventor of Tampons II-18
Tampon Types II-18
Digital or Applicator-free Tampons II-18
Applicator Tampons II-19
Curved Tampons II-19
Tampons Used to Test STDs II-19
The Tampon Taboo II-19
Product and Marketing Patterns II-19
Innovations Largely Restricted to Line Extensions II-19
Introduction of Plastic Applicators II-19
Intervention of Environmentalists II-20
Convenience and Portability II-20
Deodorized Products Still Well Liked II-20
Problems Associated With Tampon Use II-20
Personal Risks II-20
Toxic Shock Syndrome II-20
The TSS Scare II-21
Environmental Damage II-22
Inconvenience and Discomfort II-22
Expensive II-22
Purchase Considerations II-22
Packaging and Labeling II-22
Napkins II-22
Polybags a Big Improvement Over Boxes II-22
Individual Wrapping II-22
Highly Informative Labels II-23
Eco-Concerns Will Change Packaging in Future II-23
Tampons II-23
Innovations in Tampon Packaging II-23
New Absorbency Rating Labeling II-23
Distribution II-23
The Retailing Paradox II-23
Increasing Sophistication and Cross- Merchandising II-24
Napkin Sales by Retail Outlet II-24
Tampon Retailing Almost Identical to Napkins II-24
Toxic Products: Sanitary Protection? II-24

4. Diapers II-26
Global Scenario II-26
A Primer II-26
Market Share Statistics II-26
Table 5: Worldwide Market for Diapers (2004 & 2005):
Percentage Market Share Breakdown of Leading Manufacturers -
Procter & Gamble, Kimberly-Clark, Unicharm, SCA, Kao, and
Others (includes corresponding Graph/Chart) II-26

Table 6: Percentage Breakdown of Material Compositions in
Baby Diapers As of the Year 2004 (includes corresponding
Graph/Chart) II-27
Declining Birth Rates Pummel Diaper Sales in Developed Countries II-27
Competition Intensifies in the Developed Markets II-27
Developing Economies: The Only Saving Grace II-28
Eco-Friendly: The New Buzz Word for Product Success II-28
Cross Merchandising: A Strategy of Choice in the US II-28
National Brands Pitted Against Private Labels II-29
A Different Story for Training Pants II-29
Players Enjoy Newfound Success in China II-29
Brazil Follows in the Footsteps of China II-30
New Innovations/Features II-30
Pull-on-style diapers - Gaining Importance II-30
Preemies Personal Pamper II-31
Protecting Infant's Sensitive Skin II-31
Solution for Diaper Rash II-31
"Friendly" Products II-31
Pretty in Pink, Blue and White II-31
Licensed Characters II-31
Control Labels II-31
Thin Designs Gaining Acceptance II-32
Gender-Specific Diapers II-32
Disposable Training Pants II-32
Novelty Diapers II-32
Market Forces II-32
Number of Babies II-32
The Baby Boomlet II-32
Product Overview II-32
Functions Performed II-32
The Industry Sectors II-33
Disposable Diapers II-33
Cloth Diapers II-33
Diaper Services II-33
Components of a Diaper II-33
Types of Disposable Diapers II-34
Ultra-absorbent II-34
Superabsorbent II-34
Regular Diapers II-34
Gender-specific Diapers II-34
Biodegradable Diapers II-34
Diapers - The Growing Years II-35
The First Disposable Diaper II-35
A Uniform Product Emerges II-35
Johnson & Johnson's Chux II-35
P&G's Pampers - The Discovery that Made Diapers Old-fashioned II-35
Modifications to Early Models II-35
1950s-60s Witness Product Improvements II-35
Rayon Nonwoven Cover II-35
Shift to PET Fiber II-36
Apertured Films II-36
Thermal Bonding and Polypropylene II-36
Concerns Over Formaldehyde Spurs Introduction of Alternatives II-36
The Great Diaper Wars: Cloth vs. Disposables II-36
Disposables Emerge Victorious II-37
Diaper Service Industry Cries Foul II-37
Disposables are 'In' II-37
The Pros II-37
The Cons II-37
Packaging II-37
Cardboard Cartons or Plastic Packages? II-37
Package Design II-37
Distribution II-38
At the Retail Level II-38
Direct to the Customers II-38
Daycare Centers II-38
Issues Confronting The Industry II-38
Disposables and Reusables - The Dispute Continues II-38
Are Diapers Baby-Friendly? II-38
Are Diapers "Green"? II-38
Are Diapers Cost-effective? II-39
Research For A Single-Piece Reusable Diaper II-39
Troubles Using Disposable Diaper II-39
Developments in Absorbent Core Technology II-39
Emergence of New Technologies II-40
Yaron Cina and the Diapactor II-40
Knowaste LLC - Transforming Trash into Cash II-40

5. Disposable Paper Products II-42
Disposable Paper Products Market: A Primer II-42
Market Share Statistics II-42
Table 7: Global Tissues Market (2006): Breakdown of Annual
Per Capita Consumption in Major Geographic Markets (In Kgs
Per Annum) (includes corresponding Graph/Chart) II-42

Table 8: Global Market for Tissues (2006): Percentage
Breakdown of Per Capita Consumption by Product Category -
Toilet Rolls, Kitchen Towels, Facial/Hankies, Napkins, and
Sanitary/Others (includes corresponding Graph/Chart) II-43

Table 9: Global Tissue Market (2005): Percentage Market
Share Breakdown of Key Players - Kimberly-Clark,
Georgia-Pacific, SCA, Procter & Gamble, and Others (includes
corresponding Graph/Chart) II-43

Table 10: Tissue Production in North America (2006):
Percentage Share Breakdown of Production Capacity of Leading
Manufacturers - Georgia-Pacific, Procter & Gamble,
Kimberly-Clark, Cascades, Kruger and Others (includes
corresponding Graph/Chart) II-43

Table 11: North American Tissue Market (2005): Percentage
Market Share Breakdown of Key Players - SCA, Kimberly Clark,
Georgia Pacific, Procter & Gamble, and Others (includes
corresponding Graph/Chart) II-43

Table 12: Tissue Market in Oceania (2005): Percentage Market
Share Breakdown of Key Players -SCA, Procter & Gamble, and
Others (includes corresponding Graph/Chart) II-44
A Peek Into What Drives Gains in Mature Markets II-44
Premium Products Help Expand The Fringe End Of the Market II-44
Private Labeled Products Turn On the Heat In the Mass- Market II-44
Eastern Europe: An Emerging Hot Spot for Global Players II-44
Table 13: Tissue Production in Europe (2006): Percentage
Share Breakdown of Production Capacity of Leading
Manufacturers - Georgia-Pacific, SCA, Kimberly-Clark,
Sofidel, P&G, and Others (includes corresponding
Graph/Chart) II-45

Table 14: European Tissue Market (2005): Percentage Market
Share Breakdown of Key Players - SCA, Kimberly Clark,
Georgia Pacific, Procter & Gamble, and Others (includes
corresponding Graph/Chart) II-45
China: The Dragon Breathes Fire II-45
Market Structure/Scenario II-45
Table 15: Tissue Paper Market in China (2005): Breakdown of
Annual Production Capacities of Select Leading Manufacturers
(In 000 Tons) (includes corresponding Graph/Chart) II-46
Product Metrics II-46
Table 16: Tissue Market in China (2004): Percentage
Breakdown of Volume Consumption by Select Product Types -
Toilet Tissue, Handkerchief, Napkins, Facial Tissues, and
Kitchen Rolls/ Towels (includes corresponding Graph/Chart) II-47
Tissue Market in the US: A Peek Into the Present State of Affairs II-47
Capital Inflow Continues At a Brisk Pace II-47
Table 17: US Tissue Market (2007): Percentage Breakdown of
Production Volume by Product Type - Toilet Tissues, Facial
Tissue, Towels, and Others (includes corresponding
Graph/Chart) II-47
Household Paper Products Regain Poise II-48
AFH Vis-a-Vis Retail Consumer Market II-48
Vital Issues II-48
Is the Market Completely Penetrated? II-48
Potential Opportunities II-48
New Uses for Paper Products II-49
Shift from Bargain Items to Luxury Products II-49
Intense Competition May Force Price Cuts II-49
Aesthetic Appeal is Important II-49
Biodegradable Becomes Fashionable II-49
Factors in Sales Growth II-49
Globalization: Marketers Set Up Shop Overseas II-49
Increasing Quality Spurs Growth II-50
Rise in Birth Rate May Help Sales II-50
Paper Products for the Elderly II-50
Working Women Discover the Convenience of "Disposable" II-50
The C&I Market Adds to the Coffers of Manufacturers II-50
Environmental Concerns - One Potential Threat II-50
Toilet Tissues II-50
Table 18: Global Market for Toilet Tissues (2005): Breakdown
of Annual Per Capita Consumption in Select Geographic Markets
(includes corresponding Graph/Chart) II-50
An Intensely Competitive Segment II-51
Softness Implies Luxury II-51
Introduction of Value-Added Products II-51
Hypoallergenic Bathroom Tissues II-51
Sizes Galore II-51
Product Portfolio II-51
What's New in the Toilet Tissue Retail Shelf II-51
The Oldest Disposable Paper Product II-52
Broad Spectrum of Products II-52
Secondary Uses II-52
Paper Towels II-52
Paper Towels are Ubiquitous II-53
Positioned for Upscale Appeal II-53
Strength is Synonymous with Luxury II-53
The Microwave Influence II-53
Launch of Premoistened Towels II-53
Assortment Trends II-53
Convenience the Top Priority II-53
A 20th-Century Invention as Substitutes for Cloth Rags II-54
An Assortment of Towels II-54
Paper Napkins II-54
A Sensational World's Fair Debut II-54
No Longer for "Special Occasions" II-54
Emphasis is on Color and Size II-54
Facial Tissues II-54
Use Grown Beyond Blowing Noses II-54
Market Review II-55
Softness is the Key II-55
Adding Glitz II-55
Multiple Assortments II-55
Advertising Positioning II-55
Product Themes II-55
Packaging II-55
Toilet Paper II-55
Paper Towel II-56
Facial Tissue II-56
"Rectangle" Tissue Boxes II-56
Cube Boxes II-56
Pocket Size Tissues II-56
"Other" or "Novelty" Tissues II-57
Paper Napkins II-57
Distribution and Retail II-57
Food Stores Eclipse Other Outlets II-57
Retailing in Supermarkets II-57
Small Margins II-57
Product Display II-57
The Space Dilemma II-57
Direct Store Delivery II-57

6. Other Sanitary Paper Products II-58
Adult Incontinence Products II-58
An Introduction II-58
Table 19: Percentage Breakdown of Material Compositions in
Incontinence Diapers As of the Year 2004 (includes
corresponding Graph/Chart) II-58
Growth Drivers in Adult Incontinence Market II-58
Growing Popularity of AI Products in At-Home Sector II-58
A Peek Into Key Regional Markets II-59
United States II-59
Europe II-59
Asia II-59
China II-59
Table 20: Over-the-Counter Market for Adult Diapers in
Asia-Pacific (2004): Percentage Market Share Breakdown of
Key Players - Unicharm, Kao, Hakujyuji, Livedo, and Others
(includes corresponding Graph/Chart) II-60

Table 21: Commercial Market for Adult Diapers in
Asia-Pacific (2005): Percentage Market Share Breakdown of
Key Players -Unicharm, Livedo, Hakujuji, Daio Paper, and
Others (includes corresponding Graph/Chart) II-60
The Market Majors II-60
Table 22: Worldwide Market for Incontinence Products (2005):
Percentage Market Share Breakdown of Leading Players - SCA,
Kimberly-Clark, Tyco/Kendall, Hartmann, Uni-Charm and Others
(includes corresponding Graph/Chart) II-60

Table 23: Global Market for Incontinence Products (2003):
Percentage Market Share Breakdown of Leading Manufacturers -
SCA, Kimberly-Clark, Tyco/Kendall, Hartmann, Unicharm, Paper
Pak, First Quality, Ontex, and Others (includes
corresponding Graph/Chart) II-61
Recent Product Launches of Protective Underwear from World
Renowned Manufacturers (2005 2006): II-61
Development of Incontinence Products II-61
Occurrence and Prevalence of Incontinence II-62
Causes of Urinary Incontinence II-62
Types of Urinary Incontinence II-62
Urinary Stress II-62
Urinary Urge II-63
Combination Stress and Urge II-63
Types of Adult Incontinence Products II-63
Underpants II-63
Briefs II-63
Underpads II-63
Two-piece Systems II-64
Other Incontinence Products II-64
Innovations in the Adult Incontinence Market II-64
Recent Product Launches in Worldwide Adult Incontinence Market II-65
Private Label Products Gaining Acceptance II-65
Coverstock Material II-66
Wipes II-66
Global Wipes Market: A Primer II-66
Developed Countries: Leaders of the Yesteryears II-66
Developing Countries: Present Day Growth Propellers II-66
Innovation In Full Steam II-66
Product Overview II-67
Personal-care Wipes II-67
Industrial Wipes II-67
Household Wipes II-68
Wipes Threatened by Increasing Competition II-68

7. Product Launches/Innovations II-69
PI Mabe Introduces BioBaby Nappy II-69
Kleenex Rolls Out MyKleenexTissue II-69
Celanese Launches Dispersible Nacrylic STP II-69
Ecoprogress Develops New Flushable Diaper II-69
Kimberly-Clark to Introduce New Huggies Supreme Baby Wipes II-69
Wausau Paper Unveils Two OptiFold Folded Towels II-70
Kimberly-Clark Launches Kleenex Hand Towels in a Pop-Up Box II-70
National Tissue Company Introduces Embossed Toilet Tissue
Products II-70
SCA Tissue Introduces New Bath Tissue System II-70
Kimberly-Clark Launches First-Ever Electronic Dispenser for
Bath Tissues II-71
Wausau Paper Launches New Coordinating Folded Towel Dispensers II-71
Kimberly-Clark and Huggies Launch More Comfortable Diapers II-71
FINE Introduces Enhanced Cinderella Sanitary Napkins II-72
SecurePersonalCare.com Introduces X-Plus Adult Diapers II-72
SCA Launches New Tabletop Napkin Dispenser II-72
Fytokem Launches Penaten Baby Wipes from J & J in Canada II-72
GT Urological Develops Disposable Pouch for Male Urinary
Incontinence II-72
Metsa Tissue Introduces Katrin Hand Towel At Issa/Interclean(R)
2006 II-73
J&J China Launches Stayfree Sanitary Napkin II-73
Kimberly-Clark Designs New KLEENEX(R) Facial Tissue Box II-73
Kimberly-Clark Unleashes Cottonelle For Kids II-73
Cascades Tissue Introduces Cascades(R) 100% Recycled Tissues and
Towels II-73
Higiene Infantil de Mexico Unveils DryKids Control Sec Diaper II-73
Potlatch Corp Unleashes Pet Pals(TM) Facial Tissue II-74
Rockline Industries Launches Toilet Tissue Wipes II-74
Potlatch Introduces Fast Dissolving Toilet Tissue II-74
United Enterprises Introduces 'Shee Shee' diapers in India II-74
Kimberly-Clark Launches Kleenex Moist Cloths II-74
Wausau Paper Launches OptiCore(TM) Bath Tissue & Dispensing Systems II-74
Kimberly-Clark Develops Tissue to Kill Germs II-74
P&G Unveils Always Basico Suave II-75
Kimberly Releases Second Size of Huggies Convertibles Diaper-
Pants II-75
P & G Rolls Out Whisper Smooth Soft Slim II-75
NTPM Debuts Intimate, a Sanitary Napkin II-75
Hygienics Industries offers Reusable Panty II-75
Procter & Gamble Presents New Pearl II-75
Procter & Gamble Renames 2 Sanitary Napkin Brands II-75
Kao Offers Sanitary Napkin in a New Panty Form II-76
Huggies and Pull Ups in New Improved Features II-76
Gufic's Acti-Slim Lands in India II-76
Procter & Gamble Launches Always Maxi Sanitary Pads with
Flexi-Wings II-76
Kimberly-Clark Launches Disposable Re-fastenable Underwear II-76
Kimberly-Clark Launches Pantiliners II-76
Wegmans Food Markets Launches Wegman's Fitted Briefs with
Omni-Odor Guard II-76
Consolidated Ecoprogress Launches Biodegradable Sanitary Napkins II-76
Launch of Kleenex Elegance Servilletas in Mexico II-76
Procesos Servicios Y Desarrollo SA DE CV Launches a Grand Size
Diaper II-77
Santher SA Industria Brasileira Launches Toilet Tissues II-77
Georgia Pacific Re-launches Le Box Facial Tissues II-77
BAMBO A-S Launches Bambolina Air Plus Disposable Diaper II-77
Universal Paper & Plastics (Bop) (Pty) Ltd. Launches 2-Ply
Napkins II-77
LG Unwraps Baby Diapers in India II-78
P&G Extends Bounty Paper Towel Line II-78
Aqua Kids, a New Range of Diapers for Swimming II-78
Hengan International Introduces Adult Diapers II-78
P&G Launches New Diapers for Infants in France II-78
Huggies Line in a New Design II-78
CMPC Back into Diaper Business II-78
Kao Debuts Laurier Super Slim Guard Sanitary Napkin II-78
Keepers! Inc. Launches Colored GladRags Cotton Pads II-78
Dixie Foodservice's Launches Specially Coated Plates II-78
Fort James Corp Launches Quilted Northern Antibacterial Fresh
& Moist Wipes II-79
Kimberly-Clark launches Pre-moisten Wipe Roll II-79
Launch of Delsey Servilletas de Papel in Mexico II-79
Up Duo Disco Desmaquillador launches make-up removing pads II-79
Klabin Kimberley Launches Moistened Toilet Paper II-79
Nouvelle Toilet Tissue Launches 'Softest Challenge' II-79
SCA Hygiene Products Ltd. Launches Nana Serviettes Feminine II-79
Procter & Gamble Launches Whisper Neo II-79
Sanitary Napkin for Sensitive Skins II-79
Uni-Charm Corp launches Body Fit Dokitto-Shita Toki Shunkan
Guard and Body Fit Asa II-79
Uni-Charm Corp launches Body Fit Shunkan Guard Sanitary Pads II-80
Uni-Charm Corp launches Body Fit Ultra Sound Sleep Guard
Sanitary Pads II-80
Procter & Gamble Unveils Always Ultra Multipax Sanitary Napkins II-80
Procter & Gamble Unfolds Always Feminine Wipes II-80
Pampers Sensitive Diapers and Baby Wipes from Procter & Gamble II-80
Benetton Presents New Colorful Diapers II-80
Uni-Charm Introduces Disposable Diapers in Malaysia and Brunei II-80
Procter & Gamble Offers Pampers Extra Protect diapers II-80
SCA Extends Velvet Toilet Tissue Line II-80
Sneezers Tissue Brand Exclusive for Kids II-81
Unilever Expands Lever 2000 Brand II-81

8. Recent Industry Activity II-82
Kimberly Clark to Close Single Fold Sanitary Paper Facility II-82
Asia Pulp to Acquire Major Stake in Cottonsoft II-82
SCA Announces Acquisition of Minority Stake in Vinda II-82
Whitestone Completes Acquisition of Humanicare II-82
SCA to Acquire European Paper Products Division of P&G II-82
Godrej and SCA Set Up Joint Venture II-83
Daio Paper Acquires P&G's Japanese Diaper Business II-83
Ahlstrom Acquires Wipes Business of Fiberweb II-83
Attends Healthcare Acquires PaperPak Products II-84
Private Investment Companies Acquires Novacare II-84
Bunzl Completes Acquisition of Tec Products II-84
Andritz Signs Deal With ICT Group For Supply of Second Tissue
Machine II-84
Georgia-Pacific Awards Paper Towel Advertisement Account to
DDB Worldwide II-84
SCA Announces Investment on New Tissue Paper Machine II-85
SCA to Supply Tork Premium Folded Toilet Papers to McDonald II-85
Kimberly Clark Reorganizes Latin American Tissue Paper Operations II-85
PGI to Invest in R&D in the Wipes Sector II-85
Kimberly to Set Up New Plant in Russia II-86
SHP Celex Plans Investment for Sanitary Paper in Bosnia II-86
SCA Signs Agreement for Acquisition of MAPACASA II-86
Bunzl Acquires Morgan and United American II-86
Kimberly-Clark Completes Acquisition of Kenko de Brasil II-86
Palm Beach Acquires Atlas Paper Mills II-87
BCCL Acquires Stake in Premier Tissues II-87
Tecnicare Plans to Expand Disposable Diaper Business II-87
Unicharm Partners with Korea's LG Group II-87
Kimberly-Clark to Shutter Brazil's Bacraft Plant II-87
CMPC Tissue Acquires Absormex II-88
Georgia-Pacific to Step up Toweling/Tissue Capacity II-88
Horizon Expands Tissue Paper Production Capacity II-88
Scott Paper Limited to Be Renamed as Kruger Products II-88
Cascades Tissue Group to Shut Down Conversion Plant II-89
Degussa Pockets Dow's Superabsorbent Business II-89
Kao Opens New R&D Base in China II-89
Metsa Tissue Takeover Tento II-89
Shiseido Divests Sanitary Napkin Activities to Japanese Major,
Uni Charm II-90
Kao, Livedo Ally for Adult Incontinence Business II-90
Kimberly-Clark Expands Sanitary Products Market II-90
Georgia-Pacific Enhances Premium Tissue Output II-90
US Plans Seven Start-Ups Projects In Tissue II-90
P&G Philippines to Export Additional Output to Chinese Market II-91
Georgia-Pacific Builds Paper Towel Facility in Russia II-91
Suparma Invests $5 Million for Facial Tissue Production II-91
Metso Paper Bags 10 EUR Million Supply Contract From Augusta II-91
Metso Paper Delivers Tissue Machine to US firm, Lincoln Paper
and Tissue II-91
Cascades on Look Out for JV Opportunities II-91
APP Receives Tissue Machines from Celli II-91
Andritz Offers Tissue Machine To Hengan of China II-91
Fenili Paper Starts Production at Lucca Site II-92
SCA To Reinforce Tissue Capacity in Spain II-92
Crown Initiates Work on Second Production Line II-92
Cascades Divests Sanitation Products Distribution Operations
to Wood Wyant II-92
Koch Acquires Georgia-Pacific II-92
Tissue Converter GKU to Offer its Own Tissue II-93
LG, Unicharm Form New Company, LG Unicharm Co II-93
Georgia-Pacific Restructures Consumer Products Business II-93
Ecoprogress Technologies to Offer Flushaway(R) Female Hygiene
Products II-93
SCA Acquires Drypers II-93
Ontex Takes Over Diaper Production of Paul Hartmann AG II-93
SCA Acquires Complete Stake in Mexican Hygiene Business II-94
Kimberly-Clark Europe Takes Over Polish Tissue Business II-94
CMPC Establishes Diaper Facility II-94
SCA Acquires CartoInvest II-94
Tyco International Acquires Paragon Trade Brands II-94
Kimberly-Clark Acquires KCA II-94
Brazil's Sergyene Invests in New Manufacturing Unit II-95
Scott Paper Boosts Tissue Production II-95
Procter & Gamble in a Technological Update II-95
Kimberly-Clark Acquires Linostar II-95
MPC Acquires Drypers' Brazilian Operations II-95
Kimberly-Clark Takes Over Mimo II-95
Procter & Gamble Buys Moist Mates II-95
Stronger Corporation Acquires Drypers Corporation II-96
Georgia-Pacific Acquires Fort James II-96
Associated Hygienic Products Acquires Drypers Corp II-96
SCA Acquires Encore Paper Co II-96
SCA Acquires Commercial Tissue Paper Assets of Georgia-Pacific II-96
Domtar Inc. Acquires Four Mills from Georgia-Pacific II-96
Procter & Gamble Agrees with AOL II-96
Articulos Agrees to Launch Lysorb in Sanitary Napkins II-96
Arquest Inc. Doubles Diaper's Plant Capacity II-96
Georgia Pacific Forays into Mexican Market II-97
Kimberly-Clark Buys a Major Stake in S-K Corp II-97
Kimberly-Clark Acquires Additional Stake in Taiwan Scott Paper II-97
SCA Signs Agreement to Acquire J&J's Serenity II-97
Sancela and Familia Combines to Form a New Entity II-97
Isolyser Agrees with Consolidated Ecoprogress II-97
Drypers and Copamex form Joint Venture II-97
Kimberly-Clark CR Expands Production Capacity II-97

9. Focus on Select Players II-98
Associated Hygienic Products LLC (US) II-98
EMPRESAS CMPC S.A. (Chile) II-98
Fu Burg Industrial Company Ltd. (Taiwan) II-98
Georgia-Pacific Corporation (Us) II-99
Hengan International Group Company Limited (China) II-99
Johnson & Johnson (US) II-99
Kang Na Hsiung Enterprise Co., Ltd (Taiwan) II-100
Kao Corporation (Japan) II-100
Kendall Healthcare (US) II-100
Kimberly-Clark Corporation (US) II-101
Oji Paper Company Ltd (Japan) II-101
Procter & Gamble Company (US) II-102
SVENSKA CELLULOSA AKTIEBOLAGET (Sweden) II-102
Kruger Products Limited (Canada) II-102
Uni-Charm Corporation (Japan) II-103
Wausau Paper Corporation (US) II-103
Whitestone Acquisition Corporation (Us) II-104

10. Global Market Perspective II-105
Table 24: World Recent Past, Current & Future Analysis for
Sanitary Paper Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-105

Table 25: World Long-term Projections for Sanitary Paper
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-106

Table 26: World Historic Review for Sanitary Paper Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-107

Table 27: World 20-Year Perspective for Sanitary Paper
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1991,1995, 2007 & 2010 (includes corresponding Graph/Chart) II-108

Table 28: World Recent Past, Current & Future Analysis for
Sanitary Napkins by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-109

Table 29: World Long-term Projections for Sanitary Napkins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-110

Table 30: World Historic Review for Sanitary Napkins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-111

Table 31: World 20-Year Perspective for Sanitary Napkins by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991,1995,
2007 & 2010 (includes corresponding Graph/Chart) II-112

Table 32: World Recent Past, Current & Future Analysis for
Sanitary Tampons by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-113

Table 33: World Long-term Projections for Sanitary Tampons by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-114

Table 34: World Historic Review for Sanitary Tampons by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-115

Table 35: World 20-Year Perspective for Sanitary Tampons by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991,1995,
2007 & 2010 (includes corresponding Graph/Chart) II-116

Table 36: World Recent Past, Current & Future Analysis for
Diapers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-117

Table 37: World Long-term Projections for Diapers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-118

Table 38: World Historic Review for Diapers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-119

Table 39: World 20-Year Perspective for Diapers by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1991, 1995, 2007 & 2010
(includes corresponding Graph/Chart) II-120

Table 40: World Recent Past, Current & Future Analysis for
Toilet Tissues by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-121

Table 41: World Long-term Projections for Toilet Tissues by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-122

Table 42: World Historic Review for Toilet Tissues by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-123

Table 43: World 20-Year Perspective for Toilet Tissues by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991,1995,
2007 & 2010 (includes corresponding Graph/Chart) II-124

Table 44: World Recent Past, Current & Future Analysis for
Paper Towels by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-125

Table 45: World Long-term Projections for Paper Towels by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-126

Table 46: World Historic Review for Paper Towels by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-127

Table 47: World 20-Year Perspective for Paper Towels by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991,1995,
2007 & 2010 (includes corresponding Graph/Chart) II-128

Table 48: World Recent Past, Current & Future Analysis for
Paper Napkins by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-129

Table 49: World Long-term Projections for Paper Napkins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-130

Table 50: World Historic Review for Paper Napkins by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-131

Table 51: World 20-Year Perspective for Paper Napkins by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991,1995,
2007 & 2010 (includes corresponding Graph/Chart) II-132

Table 52: World Recent Past, Current & Future Analysis for
Facial Tissues by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-133

Table 53: World Long-term Projections for Facial Tissues by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-134

Table 54: World Historic Review for Facial Tissues by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-135

Table 55: World 20-Year Perspective for Facial Tissues by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1995,
2007 & 2010 (includes corresponding Graph/Chart) II-136

Table 56: World Recent Past, Current & Future Analysis for
Other Sanitary Paper Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-137

Table 57: World Long-term Projections for Other Sasnitary
Paper Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-138

Table 58: World Historic Review for Other Sanitary Paper
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-139

Table 59: World 20-Year Perspective for Other Sanitary Paper
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1991,1995, 2007 & 2010 (includes corresponding Graph/Chart) II-140


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Tissues III-1
Table 60: US Tissue Market (2007): Percentage Breakdown of
Production Volume by Product Type - Toilet Tissues, Facial
Tissues, Towels, and Others (includes corresponding
Graph/Chart) III-1

Table 61: Leading Players in the US Market for Tissue Paper
(2004): Annual Capacities


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