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March 26, 2008 16:55 ET

Key Challenges and Issues facing the World Wall Coverings Market

LONDON, UNITED KINGDOM--(Marketwire - March 26, 2008) - Reportlinker.com announces that a new market research report related to the Building materials industry is available in its catalogue.

World Wall Coverings Market

This report analyzes the worldwide markets for Wall Coverings in Millions of US$. The major product segments analyzed are Wallpaper, Interior Paint, Wall Tile, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 163 companies including players worldwide such as Crossville Ceramics, Dal-Tile Corporation, Emilceramica S.p.A, Grupo Porcelanite S.A., H & R Johnson Tiles Limited, Internacional de Ceramica S.A. de C.V., Marazzi Group SpA, Brewster Wall coverings Co., F. Schumacher & Company, Johns Manville., Inc., Omnova Solutions Inc., Pacific Wall Coverings Limited, Seabrook Wall coverings, Inc., The Designtex Group, Chesapeake Hardwood Products, Inc., Omega National Products, Duron, Inc., and The Sherwin-Williams Co. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Wall Papers I-3

The Product I-3

The Third Layer I-4

Intermediate Layer I-4

Decorative Layer I-4

Paints I-4

Architectural Coatings and Interior Paints I-4

Interior Paints I-4

Ceramic Tiles and Ceramic Wall Tiles I-4

Ceramic Wall Tiles I-4

Wall Paneling I-5

II. EXECUTIVE SUMMARY

1. Market Overview II-1

Global Architectural Coatings Market - Snapshots II-1

Global Wallpaper Market - Snapshots II-1

2. Current and Future Analysis II-2

Analysis by Geographic Region II-2

Table 1: World Market for Wall Coverings (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, US, Middle East, Canada, Europe, and Japan (includes corresponding Graph/Chart) II-2

Analysis of Global Wall Paper Market by Geographic Region II-2

Table 2: World Market for Wallpaper (2001-2010): Geographic Regions Ranked by Growth - US, Europe, Japan, Asia-Pacific (excluding Japan), Canada, Latin America, and Middle East (includes corresponding Graph/Chart) II-3

Analysis of Global Interior Paints Market by Geographic Region II-3

Table 3: World Market for Interior Paints (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, US, Canada, Japan, and Europe (includes corresponding Graph/Chart) II-3 Analysis of Global Wall Tile Market by Geographic Region II-3

Table 4: World Market for Wall Tiles (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, Europe, US, Canada, and Japan (includes corresponding Graph/Chart) II-4

Analysis of Global Wall Panels Market by Geographic Region II-4

Table 5: World Market for Wall Panels (2001-2010): Geographic Regions Ranked by Growth - Latin America, Middle East, Asia-Pacific (excluding Japan), US, Europe, Japan, and Canada (includes corresponding Graph/Chart) II-4

Analysis by Product Segment II-5

Table 6: World Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Interior Paint, and Wallpaper (includes corresponding Graph/Chart) II-5

3. Issues and Trends II-6

Innovation Adds Color to Paints Landscape II-6

Digital Printing to Resuscitate Wall Paper Market II-6

Non-woven Wall Papers Expand Their Market Share II-6

Faux Finishes Hold Promise II-6

Wall Paper Market Out of its Cyclical Downtrend II-7

Designers' Names Determine Destiny II-7

Upwardly Mobile Raw Material Prices Deter Paint's Growth II-7

Environmental Concerns Have Varied Effects II-7

4. Historic Review II-8

Analysis by Geographic Region II-8

Table 7: World Market for Wall Coverings (1991-2000): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Europe, Latin America, Middle East, Canada, US, and Japan (includes corresponding Graph/Chart) II-8

Analysis of Global Wall Paper Market by Geographic Region II-8

Table 8: World Market for Wallpaper (1991-2000): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, Europe, Japan, Canada, and US (includes corresponding Graph/Chart) II-9

Analysis of Global Interior Paints Market by Geographic Region II-9

Table 9: World Market for Interior Paints (1991-2000): Geographic Regions Ranked by Growth - US, Canada, Japan, Latin America Europe, Asia-Pacific (excluding Japan), and Middle East (includes corresponding Graph/Chart) II-9

Analysis of Global Wall Tiles Market by Geographic Region II-9

Table 10: World Market for Wall Tiles (1991-2000): Geographic Regions Ranked by Growth - US, Asia-Pacific (excluding Japan), Japan, Canada, Europe, Latin America, and Middle East (includes corresponding Graph/Chart) II-10

Analysis of Global Wall Panels Market by Geographic Region II-10

Table 11: World Market for Wall Panels (1991-2000): Geographic Regions Ranked by Growth - US, Asia-Pacific (excluding Japan), Japan, Europe, Latin America, Canada, and Middle East (includes corresponding Graph/Chart) II-10

Analysis by Product Segment II-11

Table 12: World Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) II-11

5. Product Overview II-12

Wall Covering II-12

Ceramic Tiles and Ceramic Wall Tiles II-12

Ceramic Wall Tiles II-12

Classification of Ceramic Tiles II-12

Based on Area of Application II-12

Based on Physical Characteristics II-12

Other Classification II-13

Clinker Tiles II-13

Terracotta II-13

Tile Manufacturing Processes II-14

Surface Finishes II-14

Tile Properties II-14

Standards Related to Ceramic Tiles II-15

Wall Papers II-15

The Product II-15

The Third Layer II-15

Intermediate Layer II-15

Decorative Layer II-16

The Properties II-16

The Printing Process II-16

Surface Printing II-16

Flexographic Printing II-16

Screen Printing II-16

Rotary Screen II-17

Gravure Printing II-17

Commercial Wallpapers II-17

Nonwoven Wallpapers II-18

History II-18

Classification of Wallpapers II-19

Based on Raw Materials Used II-19

Based on Finish and Texture II-19

Pre-finished Wall Papers II-19

Vinyl Wall Papers II-19

Smooth Vinyls/Flat Vinyl Wall Coverings II-19

Blown Vinyls II-19

White Wall Papers II-19

Embossed Coverings II-19

Wood Chip II-20

Rice Paper and Parchment Wallpaper II-20

Fiber Wallpaper II-20

Glass Textile Wall Coverings II-20

Underliner II-20

Cork and Cork Veneer II-20

Other Wallpapers II-20

Borders II-20

Children's Designs II-21

Architectural Papers II-21

Paints II-21

Architectural coatings and Interior Paints II-21

Interior Paints II-21

Types of Interior Paints II-21

Latex paints II-21

Alkyd (Oil) Paints II-21

Enamels II-21

Gloss II-22

Special Paints and Coatings II-22

Characteristics of Interior Paints II-22

Finishes II-22

Factors for Consideration II-23

More than Just Wall Decor- The Present Day Paints II-23

Waterproofing Paints II-23

Fighting Mildew II-23

Reflecting Heat II-24

Glowing Colors II-24

Chalkboard Paints II-24

Wall Paneling II-24

6. Product Introductions/Innovations II-25

OMNOVA Launches Commercial Wallcoverings under BOLTA(R) Portfolio II-25

OMNOVA Launches Contract Wallcoverings under GENON(R) Series II-25

OMNOVA Solutions Unveils Genon One Wall Design Collection II-25

OMNOVA Solutions Introduces avantTM Contract Wallcovering Brand II-25

House Couturier Rolls out New KIKU Wallpaper Range II-26

Solvite Introduces Feature Wall Ready Mixed Adhesive II-26

OMNOVA Solutions Launches Three TOWER Wallcovering Patterns II-26

OMNOVA Solutions Unveils Juno Pattern of Essex Wallcoverings II-26

Vescom Plans Introduction of Three Wallcoverings II-26

OMNOVA Introduces ECORE Advanced Wall Technology II-27

Solvite Unveils Kitchen and Bathroom Adhesive II-27

Zoffany Introduces Elementi Range of Contract Wallcoverings II-27

P&G Tests Wall Finishes Line II-27

Brewster Launches New WallPops! Interior Decorating Product II-27

Degussa Develops CCFlex, Ceramic Wall Covering II-28

Muraspec Unveils Large Print Colorways and Designs for 2007

Wallcoverings II-28

Muraspec Launches Colorways and Designs for Autumn Collection II-29

House Couturier Introduces Latest line of Modern Wallpapers II-29

House Couturier Launches Couture Art Collection on Fabrics and Wallpapers II-29

Cotto Studio Introduces a New Range of Artificial Sandstone Tiles II-30

Crossville Unveils Latest Character Series of Porcelain Stone to Suite Urban Taste II-30

Zinsser Launches Superior Quality SureGrip(R) Wallcovering Adhesives II-30

Zinsser Launches New Wallpaper Installation System II-30

Zinsser Launches SureGrip(R) Wallcovering and Seam Adhesives II-31

Mod Green Rolls Out New Vinyl-Free Wallpaper and Organic Cotton Fabric II-31

Saint-Gobain to Introduce New Glass Tiles, SGG FEELING II-31

Muraspec Launches Solaris, New Wallcovering Designs II-31

Duron Introduces New Signature Select Interior Acrylic Gloss Enamel II-32

Parkland Develops PLAS-TEX(R) PolyWall and SpectraTile(TM) II-32

Color Blox Mosaics Launched by Crossville II-32

STICK & GO Launches Self-Adhesive Wall Tile II-33

Iron Wall Introduces New Line of Wall Coverings II-33

Fabricmate Wall Coverings II-33

Sherwin-Williams Introduces ProClassic XP Alkyd Semi-Gloss II-33

Rust-oleum Introduces New Line of High Performance Coatings II-33

Benjamin Moore Launches Pristine Eco Spec Interior Latex Flat II-33

AFM Safecoat Introduces Safecoat Eggshell II-33

Innovations in Wallcoverings Turns to Japanese Organics II-33

TASSOGLAS Unveils Glass Textile Wall Coverings II-34

Hollingsworth & Vose Co. Launches WallTek Line of Wall Covering Substrates II-34

FLEXCO Introduces FlexTuft Rubber Tiles II-34

Just Imagine! Wallpaper Line from Eisenhart Wallcoverings II-34

Cooley Introduces DreamScape(TM) Wall Covering Substrates II-34

Crossville Unveils Savoy Wall Tile Range II-34

Crossville Expands Color Range Offered in the Empire Series Tiles II-34

Crossville Introduces Ecofriendly Tiles GeoStone EcoCycle(TM) II-35

Crossville Launches a New Brand Crossville(R) II-35

H&R Johnson Launches New Range of Wall Tiles II-35

H&R Johnson Expands Wall and Border Tile Offerings II-35

Hollingsworth & Vose Company Unveils Residential Wall Coverings II-35

7. Product Introductions In The Recent Past II-36

New Wallpaper to Shield EM Waves II-36

Crossville Unwraps New Americana Series II-36

IHDG Presents Imperial Visions II-36

Crossville Debuts Two New Recycled Tiles II-36

New Cove Base Tiles from Crossville II-36

IHDG Offers Anaglypta II-36

OMNOVA Expands its LANARK(R) Series II-37

OMNOVA Adds Two New Patterns in ESSEX(TM) Line II-37

Arrival of Two New Pattern in GENON(R) II-37

New Patterns in TOWER(R) Wall Covering II-37

Marazzi Introduces Casali Glazed Ceramic Tiles II-37

Sherwin Reveals Latex Flat Interior Paints II-37

IHDG Inc Launches "A Kitchen So Beautiful" Collection II-37

Imperial Home Decor Group Introduces Kitchen Wall coverings, Garden Oasis II-38

Takenaka Join Hands with Isamu Paint to Launch New Wall Paints II-38

Imperial Home Decor Group (IHDG) Unveils Raymond Waites Kitchen and Bathroom Wall coverings II-38

Lowe's Home Improvement Warehouse Launches eclectic collection II-38

Imperial Introduces New Collections II-38

Koroseal(R) Wall coverings Introduces Gridlock(R) II-39

Versa Introduces New Collection of Green Wall Coverings - N'Viro II-39

Blumenthal Launches Eco-Friendly Fiber Wall Coverings II-39

Maya Romanoff Introduces Eco Collection Wall Coverings II-39

Belgravia Wall coverings Launches ITALIA ROMA, MATRIX collections II-39

Victrex Debuts New Collections II-39

Koroseal Introduces Streamline Collection II-40

MHS Grants License to Blue Mountain Wall Coverings II-40

Valspar Unveils New Line of Paint II-40

Boeing Phantom Works Announces Development of Sound Proof Wallpaper II-40

Imperial Home Decor Group Debuts Custom Collection Wallpapers II-40

Imperial Introduces Walls My Way(TM) II-40

American Marazzi Presents Isola II-41

Southland Flooring Introduces Multipurpose Tile II-41

National Allergy Supply Introduces the M-1 Additive Mold & Mildew Inhibitor II-41

Computer Expressions Introduces CD Wallpaper II-41

Lowe Introduces New Series of Products II-41

Waverly Introduces New Range of Collections II-41

Composite Solutions Unveils Advanced Wallpapers II-42

8. Recent Industry Activity II-43

RJF Acquires Warner Wallcoverings II-43

Wavelock Acquires Yamato Chemical II-43

Riverside Acquires Anna French II-43

Imperial Chemical Picks up SJ Dixon & Son II-43

Linda Glantz to Unite with Flooring Gallery II-43

DecoFinish Re-awards Contract to TransMedia Group II-43

Flugger A/S to Shift Place of Operations II-44

Nitco Expands Business Horizon II-44

Koriukivka Paper Mill Cuts down Wallpaper Production II-44

Spenard Builders Acquires Curtis & Campbell and Wall Coverings North II-44

The Riverside Acquires RPM's Thibaut II-44

Sioen Industries Takes Over Richard Colorants II-45

OMNOVA Signs Distribution Agreement and Plans to Revive Essex(TM) II-45

Nitco Plans to Expand Operations II-45

Asian Granito to Establish a Wall Tiles Manufacturing Unit in India II-45

H&R Johnson Plans To Make New Investments II-45

CTL To Enter SanitaryWare Production II-45

Sherwin/Duron Obtain Rights To Historic Charleston and Carolina Low Country II-46

EXX, Inc. Acquires Assets of Sellers and Josephson, Inc II-46

Promethean plc Acquires Stake in Walker Greenbank II-46

Blue Mountain Wall Coverings Company Closes Knoxville Distribution Center II-46

OMNOVA to Divest Commercial Wallcoverings Business II-46

RJF International Acquires Metro Wall Coverings II-47

Heritage Print Company Acquires Zen Wall Coverings II-47

Sherwin Williams Acquires Duron Inc II-47

Blue Mountain Acquires Imperial Home Decor Group II-47

Historic Charleston Foundation(R) Issues Manufacturing Rights to Duron II-47

Koriukiv Increases Wall Paper Production II-47

9. Industry Activity in the Recent Past II-48

MMP Buys Florida Tile II-48

Walker Greenbank Acquires Sanderson & Sons II-48

Duron Acquires Exclusive Rights for "The Estate Of Colours(TM)" II-48

Walker Greenbank Divests TWIL II-48

Atlas Concorde Announces Plans to Build a Plant II-48

Rako Announces Expansion Plans II-48

Designtex Merges with JM Lynne II-48

Wild Apple Licensing Join Hands with Wallquest II-49

WestPoint Stevens Joins Hands with Brewster Wall covering II-49

Duron Enters into Partnership with Professional Paint II-49

York Wall coverings Partners with Mattel and Radio Flyer II-49

F. Schumacher Acquires Decorators Walk's Wall Covering Business II-49

Marazzi Builds Production Facility in Moscow Region II-49

Big Idea Develops New Series II-49

Walker Greenback Acquires Strines Textiles II-50

Steelcase Inc. Acquires Blumenthal Brothers, Inc. and Laue, Inc. II-50

York Wall coverings Inks a Deal with Weathervane Hill/Roth Fabrics II-50

Sherwin Williams Teams Up with Martha Stewart II-50

Marbet pz Plans to Invest in Two Extrusion Lines II-51

Duron Enters Western Massachusetts Market II-51

IHDG to Conduct Business via the Cyber Gateway II-51

Celima Expands Production Facility II-51

Dal-Tile Announces Plans to Build New Plant II-51

Lantai Emas Announces Expansion Plans II-51

Lira Keramika Builds New Plant II-52

KHB Sells Two Production Plants II-52

Uralita Acquires Stake in Maristela II-52

Sun Earth Ceramics Acquires Stake in Two Foreign Companies II-52

Linsalata Capital Acquires Adorn II-52

Duron Paints and Wall coverings Buys Eberts Paints & Wall coverings II-52

Three Firms Announce Plans to Merger II-52

Karen Beauchamp, design firm Cole & Son II-53

Mura-spec NA LLC Formed II-53

Imperial Contract Wall coverings Join Hands with LSI Wall covering II-53

Duron Enters into Partnership with ServiceMagic.com II-53

CSFB Inks an Agreement with Polish Ministry of State Treasury II-53

Orient Ceramics to Expand Plant Capacity II-53

Grespania Increases Plant Capacity II-54

Kajaria Ceramics Promotes a New Company II-54

BSK Prestanov to Commission New Ceramic Tile Production II-54

Sanderson Proposes to Increase Market Share II-54

Imperial Home Decor Files for Bankruptcy II-54

10. Focus on Select Players II-55

Key Players in Ceramic Tile Market II-55

Crossville, Inc. (US) II-55

Dal-Tile Corporation (US) II-55

Emilceramica S.p.A (Italy) II-55

Grupo Porcelanite S.A. (Mexico) II-55

H & R Johnson Tiles Limited (UK) II-56

Internacional de Ceramica S.A. de C.V. (Mexico) II-56

Marazzi Group SpA (Italy) II-56

Key Players in Wallpaper Market II-56

Brewster Wall coverings Company (US) II-56

F. Schumacher & Company (US) II-56

Johns Manville (US) II-57

Omnova Solutions Inc. (US) II-57

Pacific Wallcoverings Limited (New Zealand) II-57

Seabrook Wall coverings Inc. (US) II-58

The Designtex Group (US) II-58

Key Players in Wall Panel Market II-58

Chesapeake Hardwood Products Inc. (US) II-58

Omega National Products (US) II-58

Key Players in Interior Paints Market II-58

Duron Inc. (US) II-58

The Sherwin-Williams Company (US) II-59

11. Global Market Perspective II-60

Table 13: World Recent Past, Current & Future Analysis for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-60

Table 14: World Long-term Projections for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-61

Table 15: World Historic Review for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-62

Table 16: World 20-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-63

Table 17: World Recent Past, Current & Future Analysis for Wall Paper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-64

Table 18: World Long-term Projections for Wallpaper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-65

Table 19: World Historic Review for Wall Paper by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000in US$ Million (includes corresponding Graph/Chart) II-66

Table 20: World 20-Year Perspective for Wall Paper by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-67

Table 21: World Recent Past, Current & Future Analysis for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-68

Table 22: World Long-term Projections for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-69

Table 23: World Historic Review for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-70

Table 24: World 20-Year Perspective for Interior Paint by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991,1997, 2007 & 2010 (includes corresponding Graph/Chart) II-71

Table 25: World Recent Past, Current & Future Analysis for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-72

Table 26: World Long-term Projections for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-73

Table 27: World Historic Review for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-74

Table 28: World 20-Year Perspective for Wall Tiles by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-75

Table 29: World Recent Past, Current & Future Analysis for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-76

Table 30: World Long-term Projections for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-77

Table 31: World Historic Review for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-78

Table 32: World 20-Year Perspective for Wall Panels by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-79

III. MARKET

1. United States III-1

A. Market Analysis III-1

Current and Future Analysis III-1

Table 33: US Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-1

Housing Slump to Impact Wall Coverings Market in 2007 and 2008 III-1

Table 34: Total Housing Starts in the US: 2002- 2007E (in million) (includes corresponding Graph/Chart) III-2

Table 35: Total Existing Home Sales (Single-Family and Condo/Co-op) in the US: 2002-2007E (in million) (includes corresponding Graph/Chart) III-2

Table 36: Total New Home Sales in the US: 2002- 2007E (in million) (includes corresponding Graph/Chart) III-3 Market Overview by Segment III-3

Wallpaper Market III-3

Issues and Trends in Wallpaper Market III-3

Kids Become the New Targets III-3

Designers' Names Overtake Brand Equity III-3

Digital Printing- The New Age Solution III-4

Ceramic Tiles Market III-4

Imports and Exports III-5

Table 37: US Market for Ceramic Tiles (2000) - % Contribution by Exporting Nation (includes corresponding Graph/Chart) III-5

Table 38: US Import Market for Ceramic Tiles (2002) - Contribution of Major Exporting Nations (includes corresponding Graph/Chart) III-5

Demand Scenario III-6

Major End Use Sectors III-6

Consolidation Trends III-6

Paint Market in the US III-6

Specialty Coats are Order of the Day III-6

Premium Paints Gain Demand III-7

Consumer Interest Propels Interior Paint III-7

Demand in the US III-7

Barriers to Growth III-7

Big-Boxes Block Margin Growth III-7

Rising Raw Material Prices III-7

Growth in Size and Specialization III-7

Lead Paint Litigation III-8

Competition III-8

Differentiation Strategies of Paint Manufacturers III-8

Environmental and Societal III-8

Performance Enhancements III-8

Improvements in the Efficiency Value Chain III-8

Trends in Interior Architectural Paints Market III-8

Alternative Paint Technologies Gain Ground III-9

Environmental Regulation in the United States III-9

Regulatory Environment and Competitive Advantage III-10

Methods of Achieving Environmental Goals III-10

Select Players III-10

American Marazzi Tile III-10

Behr Process Corporation III-10

Brewster Wall coverings Company III-11

Chesapeake Hardwood Products Inc. III-11

Crossville, Inc. III-11

Dal-Tile Corporation III-11

Duron Inc. III-12

Florim USA III-12

F. Schumacher & Company III-12

Johns Manville III-12

Masco Corporation III-12

Omega National Products III-13

Omnova Solutions Inc. III-13

Seabrook Wall coverings Inc. III-13

The Designtex Group III-14

The Sherwin-Williams Company III-14

Historic Review III-14

Table 39: US Market for Wall Coverings (1991- 2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-14

Product Introductions/Innovations III-15

Product Innovations/Introductions in the Recent Past III-22

Recent Industry Activity III-28

Industry Activity in the Recent Past III-30

B. Market Analytics III-34

Table 40: US Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-34

Table 41: US Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-34

Table 42: US Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-35

Table 43: US 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991,1997, 2007 & 2010 (includes corresponding Graph/Chart) III-35

2. Canada III-36

A. Market Analysis III-36

Current and Future Analysis III-36

Table 44: Canadian Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-36

Market Overview III-36

Canadian Paint Market III-36

Historic Review III-36

Table 45: Canadian Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-37

Recent Industry Activity III-37

B. Market Analytics III-38

Table 46: Canadian Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales (i) for the Years 2001through 2010 in US$ Million (includes corresponding Graph/Chart) III-38

Table 47: Canadian Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-38

Table 48: Canadian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-39

Table 49: Canadian 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales (i) for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-39

3. Japan III-40

A. Market Analysis III-40

Current and Future Analysis III-40

Table 50: Japanese Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-40

Market Overview III-40

Japanese Wallpaper Market III-40

Idiosyncrasies III-40

Distribution System in Japanese Wallpaper Market III-41

PVC Wall Coverings Capture the Japanese Market III-41

Import Scenario III-41

Guidelines for New Entrants in Japanese Market III-42

Table 51: Japanese Wall Paper Market (2000) - % Share by Product Type (includes corresponding Graph/Chart) III-42

Regulatory Environment in Japan III-42

Building Standard Law III-42

Specification Standards III-42

Performance Standards III-42

Certification of Wall coverings III-43

Authorized Certification Organizations III-43

Labeling of Wall Coverings III-43

(1) Legally Required Labeling III-43

(2) Voluntary Labeling based on Provisions of Law III-43

(3) Voluntary Industry Labeling III-43

Historic Review III-44

Table 52: Japanese Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-44

Product Innovation III-44

Recent Industry Activity III-45

B.Market Analytics III-45

Table 53: Japanese Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-45

Table 54: Japanese Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-46

Table 55: Japanese Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-46

Table 56: Japanese 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-47

4. Europe III-48

A. Market Analysis III-48

Current and Future Analysis III-48

Analysis of Wall Coverings Market by Geographic Region III-48

Table 57: European Market for Wall Coverings (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, Russia, UK, France, Italy, Germany, and Spain (includes corresponding Graph/Chart) III-48

Analysis of Wall Paper Market III-48

Table 58: European Market for Wallpaper (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, Russia, France, Italy, Spain, Germany, and UK (includes corresponding Graph/Chart) III-49

Analysis of Interior Paints Market III-49

Table 59: European Market for Interior Paints (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, UK, France, Germany, Russia, Italy, and Spain (includes corresponding Graph/Chart) III-49

Analysis of Wall Tiles Market III-49

Table 60: European Market for Wall Tiles (2001-2010): Geographic Regions Ranked by Growth - Russia, Rest of Europe, Spain, Italy, France, UK, and Germany (includes corresponding Graph/Chart) III-50

Analysis of Wall Panels Market III-50

Table 61: European Market for Wall Panels (2001- 2010): Geographic Regions Ranked by Growth - Russia, Rest of Europe, Spain, UK, Italy, France, Germany (includes corresponding Graph/Chart) III-50

Analysis of Wall Coverings Market by Product Segment III-51 Table 62: European Market for Wall Coverings: Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-51

Market Overview III-51

Table 63: EU Ceramic Tiles Market - Quantitative Market Shares of Various Countries (includes corresponding Graph/Chart) III-52

Historic Review III-52

Analysis of Wall Coverings Market by Geographic Region III-52 Table 64: European Market for Wall Coverings (1991-2000): Geographic Regions Ranked by Growth - Spain, Rest of Europe, UK, Italy, France, Germany and Russia (includes corresponding Graph/Chart) III-52

Analysis of Wall Paper Market III-52

Table 65: European Market for Wallpaper (1991-2000): Geographic Regions Ranked by Growth - Rest of Europe, Spain, Italy, Russia, UK, Germany, and France (includes corresponding Graph/Chart) III-53

Analysis of Interior Paints Market III-53

Table 66: European Market for Interior Paints (1991-2000): Geographic Regions Ranked by Growth - UK, France, Spain, Italy, Rest of Europe, Germany and Russia (includes corresponding Graph/Chart) III-53

Analysis of Wall Tiles Market III-53

Table 67: European Market for Wall Tiles (1991-2000): Geographic Regions Ranked by Growth - France, Rest of Europe, UK, Germany, Spain, Italy, and Russia (includes corresponding Graph/Chart) III-54

Analysis of Wall Panels Market III-54

Table 68: European Market for Wall Panels (1991- 2000): Geographic Regions Ranked by Growth - UK, Rest of Europe, France, Russia, Germany Spain, and Italy (includes corresponding Graph/Chart) III-54

Analysis of Wall Coverings Market by Product Segment III-54

Table 69: European Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-55

B. Market Analytics III-55

Table 70: European Recent Past, Current & Future Analysis for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-55

Table 71: European Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-56

Table 72: European Long-term Projections for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-57

Table 73: European Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-58

Table 74: European Historic Review for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-59

Table 75: European Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-59

Table 76: European 20-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown for Value Sales for France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-60

Table 77: European 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown for Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-61

4a. France III-62

A. Market Analysis III-62

Current and Future Analysis III-62

Table 78: French Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-62

Historic Review III-62

Table 79: French Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-62

Recent Industry Activity III-63

B. Market Analytics III-63

Table 80: French Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-63

Table 81: French Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-64

Table 82: French Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-64

Table 83: French 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-65

4b. Germany III-66

A. Market Analysis III-66

Current and Future Analysis III-66

Table 84: German Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-66

Historic Review III-66

Table 85: German Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-66

Market Overview III-67

Ceramic Tile Market III-67

Exports and Imports III-67

Regulatory Environment in Germany III-67

Product Development III-67

B.Market Analytics III-68

Table 86: German Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-68

Table 87: German Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-69

Table 88: German Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-69

Table 89: German 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-70

4c. United Kingdom III-71

A. Market Analysis III-71

Current and Future Analysis III-71

Table 90: UK Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth -Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-71

Market Overview III-71

Wallpaper Market III-71

Distribution Networks III-72

International Trade in the UK Wallpaper Market III-72

Consolidation Trends III-72

Market Drivers

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