July 10, 2013 10:01 ET

Key Technology Selects SAVO to Promote Collaboration Across Global Sales Team

CHICAGO, IL--(Marketwired - Jul 10, 2013) - Key Technology has selected SAVO Group to execute on worldwide sales initiatives requiring the instant collaboration, intelligent customization and on-demand support provided by SAVO. Key Technology joins other thought leaders like IBM, Plantronics and Trustwave who've implemented SAVO's award winning solution to fully realize their sales enablement initiatives.

"Our partnership with SAVO is driven by a need to provide our sales team with instant access to content at critical moments throughout the sales cycle," said Anita Funk, corporate communications manager at Key Technology. "We have a global network of experienced sales professionals, selling a complex product line, with a tremendous amount of invaluable tribal knowledge and expertise. With SAVO, our team now has the opportunity to collaborate and leverage information through one common application enabling them to be more effective in the sales process."

Key Technology has integrated SAVO with their CRM, further consolidating the tools available to their sales teams.

"Solution integration such as that between CRM and SAVO is an essential part of contemporary selling; the value of these tools cannot be fully realized when sales engages with them in their respective vacuums," said Chuck Dulde, vice president of sales enablement. "Companies spend millions on technology, marketing campaigns and educating their sales teams. Key Technology is using SAVO to harness these investments, a strategy which sales enablement has made the new standard for successful sales organizations."

By implementing SAVO, Key Technology will decrease the number of calls marketers and subject matter experts receive from the field because sales can easily find the information they need without having to pull resources away from other projects. Global access to tribal knowledge means best practices are easily replicated; whether internationally or locally, sales teams are able to collaborate toward the best results for Key Technology.

About Key Technology

Key Technology, an ISO-9001 certified company, is a global leader in the design and manufacture of process automation systems including digital sorters, conveyors, and processing equipment. Applying processing knowledge and application expertise, Key helps customers in food processing and other industries improve quality, increase yield and reduce cost. With worldwide sales representation, the Company maintains manufacturing, demonstration and testing facilities at its headquarters in Walla Walla, Washington, U.S.A.; and at Key Technology BV in Beusichem, the Netherlands, and Visys NV in Hasselt, Belgium. The Company's common stock trades on the Global Market tier of The NASDAQ Stock Market® under the symbol KTEC.

About SAVO

Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge -- spanning people, process, insight and technology. For more information, visit or follow us on Facebook, LinkedIn or Twitter.

Contact Information

  • For more information, contact:

    Michelle Genser
    Email Contact