SOURCE: Keystone Light

Keystone Light

June 18, 2009 12:52 ET

Keystone Light Baseball Sweepstakes Gives Fans a Shot at Hitting a Round-Tripper

The 'Always Smooth' Beer and Fox Sports Net to Give Grand Prize Winners a Getaway With Their Favorite Professional Baseball Team

MILWAUKEE, WI and GOLDEN, CO--(Marketwire - June 18, 2009) - Baseball fans planning a trip to watch their favorite professional team play on the road this summer should enter the Keystone Light Baseball Getaway Sweepstakes.

Through the sweepstakes, Keystone Light and Fox Sports Net (FSN) are giving legal-drinking-age consumers a chance to enter to win a trip for two to the professional baseball game of their choice, round trip air transportation, lodging, ticket vouchers and $500. Keystone Light, the Always Smooth beer, will give away five grand prize trip packages. First place winners will earn Keystone Light-branded gear.

The national sweepstakes will be in the spotlight during FSN game telecasts in major markets, such as Denver, Kansas City, Seattle, Houston, Pittsburgh and Dallas. From June 15 through July 26, legal-drinking-age consumers can text the word SMOOTH to 44636 to enter, or enter online at www.KeystoneLightBeer.com/fsn.

"We know that Keystone Light drinkers are passionate about baseball, and there's nothing like a summertime trip to watch your favorite team -- especially when someone else is paying for the trip," said Keystone Light associate brand manager Kim Kurth.

More information and official rules are available at www.KeystoneLightBeer.com/fsn.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Contact Information

  • For more information, contact:
    Tom Ryan
    MillerCoors
    414.931.3377
    Email Contact