KFC Canada

KFC Canada

May 16, 2013 11:00 ET

KFC Canada Grants Canada's Bucket List Wishes

KFC Lovers Have a Chance to Win Thousands of Prizes and Life Experiences

VAUGHAN, ONTARIO--(Marketwired - May 16, 2013) -

Editors Note: There is a photo and a video associated with this press release.

As we head into spring picnics, road trips and social summer weekends, the bucket aficionados at KFC Canada are encouraging Canadians to cross an experience off their Bucket List.

Until June 16th, KFC lovers who purchase a bucket or combo meal, will receive a KFC Bucket List peel and reveal game card - and a chance to win bucket-list-worthy prizes and experiences.

The KFC Bucket List: Where Will It Take You?

"The KFC Bucket List is our way of encouraging Canadians to talk about and create their own so good life experiences," explains David Vivenes, Chief Marketing Offer, KFC Canada.

"Colonel Sanders is one of the world's best-loved dreamers and we think he'd love to see KFC granting Canadians Bucket List wishes," says Vivenes. According to Vivenes, the promotion will be supported with a massive TV, radio, in-store, social media and digital advertising campaign under the tagline: The KFC Bucket List. Where Will It Take You?

As part of the promotion, KFC Canada is offering players a 1 in 5 chance of winning a prize every time they visit their local KFC. Prizes include: three KFC Bucket List $10,000 Build Your Own Dream Vacations provided by Expedia, more than 500,000 food prizes, more than 1,000 free music downloads and more than 250 Bucket List experiences by Try That!, which can be redeemed to experience everything from balloon rides to ziplining! As a bonus, there is also a contest on Pintrest and Twitter for a chance to win a $1,000 Try That! experience. #KFCBucketList

"A lot of Canadians toast the start of the summer season with a picnic featuring buckets of KFC Original Recipe chicken - or celebrate with a KFC combo meal while on summer road trips to the cottage and other activities. We're hoping we'll help in starting another annual tradition by adding once in a life time experiences to your summers," sums up Vivenes.

The World's Most Famous Bucket

Original Recipe® chicken was first perfected and introduced by KFC founder Colonel Harland Sanders more than 50 years ago in Corbin, Kentucky. The famous 11 herbs and spices recipe remains a secret to this day, hidden in a high-security, top-secret vault located in Louisville, Kentucky.

When it was first introduced in 1957, the KFC bucket became an instant packaging classic that revolutionized take-out dining. Since then, the trademark red and white KFC bucket has been embraced by countries around the world.

About KFC Canada

KFC is Canada's largest quick service chicken restaurant chain with more than 674 KFC restaurants across Canada.

Since KFC opened its first Canadian restaurant in 1956, KFC cooks have been freshly preparing its famous, irresistible Original Recipe® chicken every day.

KFC uses only trans fat free cooking oils - and offers a delicious range of family meals and premium sandwiches. To learn more about KFC Canada and The KFC Bucket List promotion, visit our website KFC.ca - or join our community on Facebook at www.facebook.com/KFCCanada.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130516-kfcbucketlist.jpg.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=nK5MZxjwvNI&feature=youtu.be

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