SOURCE: KFit Group

KFit Group

November 28, 2016 09:00 ET

KFit Group continues its push to lead O2O in Southeast Asia with the acquisition of Groupon Malaysia

Fave is KFit Group's multi-category local commerce platform; This acquisition will see Groupon Malaysia transition to Fave in early 2017

KUALA LUMPUR, MALAYSIA--(Marketwired - Nov 28, 2016) - Building the future of online-to-offline (O2O) commerce in Southeast Asia, KFit Group today announced its acquisition of Groupon Malaysia. This follows KFit Group's acquisition of Groupon's Indonesia business in August and the rapid growth of its new Fave platform to further position the company as the region's O2O leader.

Groupon Malaysia is an established market leader, serving millions of customers and thousands of local businesses. KFit Group's platforms connect millions of customers with thousands of local businesses in key market centres across Southeast Asia. This acquisition will see Groupon Malaysia transition to Fave in early 2017 and expanding Fave's offerings to cover restaurants, beauty, wellness, gyms, studios, hotels, holidays, leisure, entertainment and professional services.

Fave aims to be a marketplace where businesses can offer competitive pricing, flexible offer structures, loyalty solutions and more, with the added benefit of proprietary business tools that will help offline businesses succeed in mobile commerce. Its mobile-first approach provides a seamless experience for customers to find, share and enjoy a wide variety of special offers from local businesses at discounts ranging from 10% to 70%. Fave is available in Kuala Lumpur, Jakarta and Singapore, listing over 3,200 businesses across these cities. Fave is one of the top free lifestyle apps on the App Store and Google Play Store.

"The local insights of Groupon Malaysia's team and KFit Group's technology expertise will make a winning combination. With our Indonesian business achieving nearly 2x growth since our acquisition, we are confident that the same growth principles will bring an exciting new local commerce offering to Malaysia," said Joel Neoh, Founder of KFit Group.

"Millions of local businesses are booming in China thanks to the adoption of O2O services, with hundreds of millions of consumers embracing these platforms as part of their day to day lives. The convenience and value benefits of these platforms are key drivers of this new norm. This future is inevitable for Southeast Asia and we hope to be at the forefront of this exciting shift," added Neoh. 

"We are excited to have KFit Group steer Groupon Malaysia to even greater heights. With Joel's experience in leading Groupon Asia Pacific in the past, we are confident that KFit Group will be able to grow the business. As a strategic partner in KFit Group, we look forward to seeing the company take big strides in the coming months," said Michel Piestun, president of APAC for Groupon.

About KFit Group

KFit Group is the fastest growing O2O company in Southeast Asia. Started in April 2015 as a fitness sharing platform, KFit Group has expanded to include various other verticals such as Food & Restaurants, Beauty & Wellness, Lifestyle & Activities and more.

Platforms under the KFit Group (Fave, Groupon Indonesia and KFit) have connected millions of customers to thousands of offline businesses in key Southeast Asian market centres. With a strong base in Jakarta and Kuala Lumpur, KFit Group aims to build the future of O2O commerce in Southeast Asia.

To experience Fave, visit www.myfave.com or download the Fave app from the App Store or Google Play Store. To experience KFit, visit www.kfit.com or download the KFit app from the App Store or Google Play Store.

About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.

To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company's merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.

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