SOURCE: KG Partners; Con-way Inc.

June 19, 2008 08:00 ET

KG Partners and Con-way Win Six Transportation Marketing & Communications Association (TMCA) Compass Awards

Companies Honored With Highest Number of Awards for Innovative, Results-Oriented Marketing and Communications for the Transportation and Logistics Industry

PORTLAND, ME and SAN MATEO, CA--(Marketwire - June 19, 2008) - KG Partners, a nationally recognized advertising, public relations and interactive agency, and Con-way Inc. (NYSE: CNW), a $4.7 billion freight transportation and logistics services company, today announced that they have won six awards from the Transportation Marketing & Communications Association (TMCA). The companies won six TMCA Compass Awards -- one of which achieved the Best in Class designation for marketing excellence in the transportation and logistics industry. The awards were presented at TMCA's recent annual conference held in Ponte Vedra, Fla.

"The TMCA Compass Awards are well-respected throughout the industry and could only be won with a strong relationship between our companies and a shared strategic vision," said Tom Nightingale, chief marketing officer, Con-way. "Developing and implementing an effective, results-driven marketing and communications program is vital in an industry as competitive as ours. Recognition from our industry peers is indicative of the type of meaningful work the teams are producing in collaboration."

KG Partners and Con-way received the highest number of awards of all 2008 TMCA entrants. The Compass Award-winning entry, "Con-way Truckload: Driver Recruitment Advertising Campaign," was the recipient of the 2008 Best in Class award. The Best in Class award is one of the two highest honors in TMCA's Compass program. Winners must have excelled in all areas of the judging criteria and achieved a perfect or near perfect overall score.

"The creative marketing, media relations and interactive campaigns KG Partners executed for Con-way last year were extremely successful in helping promote its Con-way Freight, Con-way Truckload and Menlo Worldwide Logistics lines of business as well as its driver career opportunities," said David Goldberg, principal, KG Partners. "Being honored by our industry colleagues at TMCA for our transportation and logistics industry communications expertise makes the success of our campaigns for Con-way even more gratifying."

The six TMCA Compass Awards earned by KG Partners and Con-way are as follows:

--  TMCA Excellence Award & Best in Class: Advertising campaign -- Con-way
    Truckload: Driver Recruitment
    A national print advertisement series running in several
    driver-targeted publications promoting a lifestyle oriented career and
    Con-way Truckload as a leader in the industry.

--  TMCA Excellence Award: Integrated communications program -- Filling
    the Seats: Con-way Truckload Q1 2007 Driver Recruitment Campaign
    Planning and execution of a 10-week program that included public
    relations, advertising, search-engine marketing and online advertising
    resulting in a 166 percent increase of new driving teams hired each

--  TMCA Merit Award: Media relations -- OceanGuaranteed(SM) Expanded
    Service Offering from Con-way Freight and APL Logistics
    A media relations campaign creating a thought-leadership position
    in the global supply chain industry for Con-way Freight and APL
    Logistics, who teamed up to provide a new service offering on the
    cutting edge of international supply chain management.

--  TMCA Merit Award: New media -- Con-way Inc.: Con-way Enterprise
    Web Site
    A complete redesign of by KG Partners to improve the
    customer experience, build the Con-way brand and more clearly define
    the company's business units.

--  TMCA Merit Award: Media relations -- Con-way Inc.: Employer
    Support of the Guard and Reserve Campaign
    A media relations campaign to communicate Con-way's support of
    the National Guard and Reserve and its win of the prestigious
    Department of Defense Freedom Award -- given to employers who have
    shown exemplary support of employees who also serve in the National
    Guard and Reserve -- was developed to leverage the company's
    thought-leadership position on this issue.

Con-way Inc. also earned the following TMCA Compass Award:

--  TMCA Merit Award: Direct Marketing Campaign -- Experience The Road
    Systems Advantage
    A video campaign sent to select transportation providers that had a
    need to extend the lives of their 28-foot trailer fleets. The campaign
    was developed into a flash module, which served as the focal point of
    the new Road Systems Inc. (RSI) Web site, a resource for media interest
    and an ongoing online search presence for RSI.

TMCA is a service organization dedicated to marketing, sales and communications professionals throughout the North American transportation industry. For more information about TMCA and the Compass Awards, visit

About KG Partners

Based in Portland, Maine, KG Partners is a nationally recognized advertising, public relations and interactive agency that helps its clients build and maintain business momentum. The talented people at KG Partners work hard to connect clients with their markets and help brands find their voice. For more information on how KG Partners can help you connect, please visit

About Con-way Inc.

Con-way Inc. (NYSE: CNW) is a $4.7 billion freight transportation and logistics services company headquartered in San Mateo, Calif. Named FORTUNE magazine's "Most Admired Company" in transportation and logistics for 2007, Con-way delivers industry-leading services through three primary operating companies: Con-way Freight, Con-way Truckload and Menlo Worldwide Logistics. These operating units provide high-performance, day-definite less-than-truckload (LTL) and full truckload and intermodal freight transportation, as well as logistics, warehousing and supply chain management services and trailer manufacturing. Con-way Inc. and its subsidiaries operate from more than 500 locations across North America and in 20 countries. For more information about Con-way, visit

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