SOURCE: KG Partners

KG Partners

May 17, 2010 13:53 ET

KG Partners Launches The Retail Innovation Group

Unique Suite of Services Combines Shopper-Based Research, Insights, Analysis and Retail Design to Drive Results

PORTLAND, ME--(Marketwire - May 17, 2010) -  KG Partners, a nationally recognized advertising, public relations and interactive agency, today announced the launch of its latest offering -- The Retail Innovation Group. The Group's focus is on driving results for retailers and manufacturers through a proprietary process of leveraging shopper-based research, behavioral analysis and retail design.

"We work with both manufacturers and retailers to pinpoint any issues they're having and find creative solutions to address them," said Tim Mathis, director of retail innovation, KG Partners. "Through a variety of tactics, we develop a deep understanding of how shoppers think and how to best influence their behavior at retail. From there, we execute strategies designed to turn shopping trips into purchase occasions."

Mathis brings more than 20 years of consumer packaged goods and shopper-based retail design to The Retail Innovation Group. His resume includes positions with global leaders such as The Gillette Company and Procter & Gamble, where he worked with brands including Duracell, Braun, Oral-B and Right Guard, as well the Gillette shaving brands Sensor, Mach3 and Good News. While at Gillette, Mathis led the strategy, design and implementation of the company's Retail Innovation Lab, and he has since led shopper-based initiatives at major U.S. retailers including Walgreens and Target.

"Tim has an encyclopedic knowledge of the retail landscape and the specific challenges that arise there," said Steve Frawley, president, Emery-Waterhouse, a leading distributor of hardlines and building materials. "His shopper-based initiatives with Emery-Waterhouse have already helped us reinvent several categories, which led to double-digit growth despite a difficult economic environment. We're looking forward to continuing success from our work with Tim and The Retail Innovation Group at KG Partners."

For more information on The Retail Innovation Group, visit www.kgretailinnovationgroup.com, or the Group's blog at www.shopperinsightsblog.com.

About KG Partners
Based in Portland, Maine, KG Partners is a nationally recognized advertising, public relations and interactive agency that helps its clients build and maintain business momentum. The talented people at KG Partners work hard to connect clients with their markets and help brands find their voice. For more information on how KG Partners can help you connect, please visit KGmoment.com.

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