April 01, 2010 14:09 ET

kgb 542542 Text Answer Service Teams Up With the YES Network to Provide Trivia Question Segment During YES' New York Yankees Broadcasts This Season

NEW YORK, NY--(Marketwire - April 1, 2010) -  kgb, creator of America's most successful premium text answer service, 542542 (kgbkgb) has partnered with the YES Network and will be sponsoring a team trivia question segment during YES' Yankees post-game shows this season. Viewers of the post-game shows will be challenged to text in the answer to that day's kgb baseball trivia question. In addition, kgb television spots will air during YES' Yankees game and post-game coverage, and kgb spots will air on "Mike'd Up: Francesa on the FAN," Mike Francesa's daily radio show on WFAN, which is simulcast on YES.

The kgb 542542 trivia question program, negotiated by kgb's media agency, HAVAS, will launch on April 4 after the season opener.

"kgb 542542 is a go-to resource for baseball fans across the country, and we are thrilled to partner with the YES Network to offer a way for fans to become even more engaged in every game broadcast," said Bruce Stewart, CEO of kgb Mobile and Digital. "As Opening Day approaches, kgb is gearing up to answer millions of questions during the course of the season and we are expecting our fans in the New York area to take their best shot at a tough kgb trivia question every day on the YES Network. "

About kgb

kgb has pioneered the provision of a broad range of wholesale and retail information services beyond traditional directory assistance services, including call completion, movie listings, train schedules, price comparisons and "Ask Us Anything" service across multiple platforms, including mobile and landline phones, SMS and the Internet. In 2009 kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb's similar "Ask Us Anything" premium text answer service in the United Kingdom. Early in 2010, kgb extended the brand to the Web with the launch of, a site where users can search the vast kgb database of questions and answers, or ask their own question directly to a kgb Agent. Also in 2010, kgb harnessed its vast database of hyperlocal directory assistance information to launch, a group buying service that brings its members a daily discount on a city's most popular products and services; initially launched in New York, Paris, and London. Last year kgb served more than a hundred million consumers globally and answered nearly a billion questions.

About the YES Network

The YES Network, the most-watched regional sports network in the country the past seven years, features telecasts of the 27-time World Champion New York Yankees and the New Jersey Nets. The network is available in New York, Connecticut, New Jersey and Pennsylvania on cable and on the new television services provided by telephone companies, and is also available nationally on DirecTV and on telephone companies' television services. In addition to the Yankees and Nets, YES televises college football and basketball games, as well as Emmy Award-winning biography, interview and magazine programs. The network also presents a live daily simulcast of WFAN's Mike'd Up: Francesa on the FAN. Further YES Network information can be found at

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