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May 21, 2010 09:15 ET

kgb 542542 Text Answer Service and Its New Web Site, "kgb Answers," Are the Sources for All Questions and Info About the NBA's Conference Finals

NEW YORK, NY--(Marketwire - May 21, 2010) -  The excitement of the NBA Playoffs has reached fever pitch as the Lakers battle the Suns and the Celtics take on the Magic with the winners meeting in the championship -- and kgb's 542542 text answer service and its new Web site, kgb Answers,, are being slammed with questions about the Conference Finals.

kgb's 542542 text answer service is powered by thousands of Special Agents who provide quick, accurate answers to any question at a cost of 99 cents per question.

In addition to texting kgb for all your NBA Playoffs-related questions, fans can also visit kgb Answers at and check out the service's most-asked basketball queries for free. Site visitors can search kgb's vast database of millions of questions and answers at no charge. kgb is featuring basketball content to showcase the extensive variety of questions users ask the service -- and the top-quality answers that kgb Agents research in response.

Among the most popular basketball playoffs questions asked of kgb to date are (answers provided through the links below):

Is Dwight Howard going to be suspended for his Game 2 foul on Paul Pierce?

What were Pau Gasol's stats in Game 2 against the Suns?

Why are the Celtics and Lakers having such an easy time against the Magic and Suns?

How many times have the Lakers and Celtics met in the NBA Finals?

Did Rajon Rondo really change his shoes three times in Game 2 against the Magic?

What needs to change for the Suns to beat the Lakers?

Do the Magic think they can come back from a 0-2 deficit against the Celtics?

About kgb

kgb is a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services. During its fifteen year history, kgb has built some of the most successful and recognizable retail brands in the telecommunications and enhanced information services sector. kgb's European retail brands include The Number 118 118 in the United Kingdom and Le Numero 118 218 in France, both of which have the largest market share in their respective markets. kgb is also the largest and fastest-growing independent wholesale directory assistance service provider in the U.S.

kgb has pioneered the provision of a broad range of wholesale and retail information services beyond traditional directory assistance services, including call completion, movie listings, train schedules, price comparisons and "Ask Us Anything" service across multiple platforms, including mobile and landline phones, SMS and the Internet. In 2009 kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb's similar "Ask Us Anything" premium text answer service in the United Kingdom. Early in 2010, kgb extended the brand to the Web with the launch of, a site where users can search the vast kgb database of questions and answers, or ask their own question directly to a kgb Agent. Also in 2010, kgb harnessed its vast database of hyperlocal directory assistance information to launch, a group buying service that brings its members a daily discount on a city's most popular products and services; initially launched in New York, Paris, and London. Last year kgb served more than a hundred million consumers globally and answered nearly a billion questions.

The National Basketball Association, NBA, and the name and nicknames designating the NBA clubs and entities are all registered trademarks or service marks of the National Basketball Association and their use in this press release, in addition to the use of the names of various NBA players, does not imply endorsement of kgb or of the service described in this press release.

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