SOURCE: kgb

kgb

February 17, 2010 13:11 ET

kgb Launches "kgb Answers" Web Site to Let Consumers Search Vast Answer Database

Millions of kgb's Answers Searchable Online; kgb Blitzed With Quirky Football Questions After Running Super Bowl Commercial

NEW YORK, NY--(Marketwire - February 17, 2010) - kgb, the company behind America's most successful premium text answer service, 542542 (kgbkgb), has launched a new Web site, kgbAnswers (www.answers.kgb.com), that will now enable consumers to search kgb's vast database of answers online. The web site also lets consumers explore thousands of questions that people are asking, along with the answers researched by kgb Agents, and get additional relevant information with "related questions & answers." The site will also enable users to participate in timely opinion polls, and importantly, customers can ask their own questions directly to kgb special "human" agents and get an accurate and timely answer delivered via text to their mobile phone if a search of the database doesn't return the exact answer they are seeking.

kgb launched the site in beta before the airing of its first-ever Super Bowl commercial so that users could see the type of football questions -- from the conventional to the intriguing -- that are now featured on the site. They include:

-- What is the longest play in Super Bowl history?

http://answers.kgb.com/what-is-the-longest-play-in-superbowl-history/3949371

-- How much beer is consumed during the Super Bowl?

http://answers.kgb.com/how-much-beer-is-consumed-during-the-super-bowl/3949387

-- Did Michael Jackson ever perform during Super Bowl halftime?

http://answers.kgb.com/has-michael-jackson-ever-perform-for-a-superbowl-halftime/3949382

-- How many slices of pizza are eaten during the Super Bowl?

http://answers.kgb.com/how-many-slices-of-pizza-are-eaten-during-the-super-bowl/3949386

-- How do you say "Dumb referee" in Portuguese?

http://answers.kgb.com/how-do-you-say-dumb-referree-in-portugese/3949370


"kgbAnswers has been a major effort to bring our vast database of answers researched by our trained kgb special agents for mobile customers to the Web. We wanted customers to be able to browse our database, and importantly, find kgb's millions of answers whenever they are searching for answers online. Every month our agents deliver millions of accurate answers to our customers via text on their mobile phones, and now consumers online can get these great answers when they are searching from their PCs," said Bruce Stewart, CEO of kgb Mobile and Digital. "One fascinating aspect of the site is that it can serve as a social barometer of sorts, providing insight into and a pulse about what is on people's minds by looking at the questions they ask. Often we see trends in questions that defy conventional wisdom, which is what makes them so interesting. The poll and survey features on the site are additional ways to permit visitors to interact with our content and to enrich our answers."

kgbAnswers enables users to ask a specific question by searching the database, or to browse questions by categories. Users who do not find the specific answer they need in the database have the option to ask their own question, and the answer will be researched by trained kgb Agents and delivered to their mobile phone via text for a cost of ninety-nine cents.

About kgb's 542542 (kgbkgb)

kgb 542542 is kgb's flagship premium text answer service that enables consumers to send any question via text message to 542542 (kgbkgb), where a specially-trained kgb "Special Agent" is waiting to provide a quick, accurate answer. Users receive real-time responses to questions any time, day or night, from any cell phone, for a cost of ninety-nine cents per answer.

About kgb

kgb is a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services. During its fifteen year history, kgb has built some of the most successful and recognizable retail brands in the telecommunications and enhanced information services sector. kgb's European retail brands include The Number 118 118 in the United Kingdom and Le Numero 118 218 in France, both of which have the largest market share in their respective markets. kgb is also the largest and fastest-growing independent wholesale directory assistance service provider in the U.S.

kgb has pioneered the provision of a broad range of wholesale and retail information services beyond traditional directory assistance services, including call completion, movie listings, train schedules, price comparisons and "Ask Us Anything" service across multiple platforms, including mobile and landline phones, SMS and the Internet. In 2009b kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb's similar "Ask Us Anything" premium text answer service in the United Kingdom. Last year kgb served more than a hundred million consumers globally and answered nearly a billion questions.

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