SOURCE: kgbdeals

kgbdeals

April 20, 2011 13:42 ET

kgbdeals Names Daniel Smith Chief Marketing Officer

Smith Moves Into Lead Marketing Role as kgbdeals Continues on Global Growth Path

NEW YORK, NY--(Marketwire - Apr 20, 2011) - kgbdeals (www.kgbdeals.com), the third-largest daily deals site globally, today announced the appointment of Daniel Smith as Chief Marketing Officer. In his new role, Smith will be responsible for all aspects of marketing kgbdeals globally.

"Dan is joining kgbdeals at a busy and exciting time for the Company. In our 20 years of experience serving the public, we've never seen anything take off like daily deals that connect small businesses with new customers in a way that would have been unimaginable even two years ago. We believe our skill at finding and working with the best small businesses to craft compelling deals for our whole community is a great contributor to our rapid growth, and Dan's work on the kgbdeals brand will only strengthen our position in the category," said kgb CEO and founder, Robert Pines.

"Establishing the kgbdeals brand in all our markets globally will be an exciting challenge," said Smith. "We know that consumers are looking for not just great deals and great service in the daily deals space, but also for a strong brand with lots of personality -- and that's what I expect kgbdeals to become for our community."

Smith brings experience in e-commerce, digital content monetization, and multi-channel marketing to the CMO role at kgbdeals. Smith was Senior Vice President of Digital Marketing for Playboy Enterprises, where he led efforts to generate significant increases in sales from new customers and advertising. Previously, Smith was the Senior Vice President of Consumer Marketing at Encyclopedia Britannica, Inc., where he presided over significant Web traffic and revenue increases. Prior to that he worked as the Executive Vice President of FTD.COM, Inc.

About kgbdeals

kgbdeals (www.kgbdeals.com) is a daily deals site available in over 100 cities in the US, UK, France and Italy and is the third largest daily deal destination globally. Since its March 2010 launch in New York City, London, Paris, and Milan, kgbdeals is now available in an expanding list of U.S. cities, including New York, Atlanta, Boston, Chicago, Dallas-Fort Worth, Los Angeles, Minneapolis-St. Paul, Orange County-Inland Empire (CA), Philadelphia, Phoenix, San Antonio, San Diego, San Francisco-East Bay, San Jose and Washington DC. kgbdeals saves people 50-90% on their favorite products and services, while providing local businesses with a cost effective way to expand their customer base. To receive kgbdeals' daily free emails for the best deals in your local city and nationally, sign up at www.kgbdeals.com. The parent company of kgbdeals is kgb, a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services. During its almost twenty year history, kgb has built some of the most successful brands in the telecommunications, customer care and enhanced information services sectors. Last year kgb served more than a hundred million consumers globally.

Contact Information

  • For More Information, contact:
    Amy Wolfcale
    Chief Communications Officer
    212-909-8289 O
    917-280-5913 M
    Email Contact

    Adam Miller
    MWW Group
    Email Contact
    201-964-2390