SOURCE: Barfresh Food Group, Inc.

Barfresh Food Group, Inc.

November 19, 2014 08:30 ET

Kick-Off of New Distribution Partnership Generates 40 New Accounts in Central California

In Partnership With Major Nationwide Food Service Distributor, Barfresh Realizes Strong Product Adoption at Restaurants, Schools, Hospitals, Casinos and Hotels

DENVER, CO--(Marketwired - Nov 19, 2014) - Barfresh Food Group, Inc. (OTCQB: BRFH), a manufacturer of frozen, ready-to-blend beverages, has won 40 new accounts in collaboration with its food service distribution partner during the first stage of its product roll out in Central California.

Customer venues range from restaurants and cafés, to schools, hospitals, casinos and hotels, with all signing up as ongoing customers with weekly deliveries of Barfresh's unique line of Smoo® ready-to-blend frozen beverages. Initial orders include various flavors and combinations of Smoo smoothies, shakes and frappes, with purchases from each of these newly acquired customers ranging from 25 to 360 Smoo packs per week. Deliveries through the company's food service distribution partner have already commenced.

These new accounts were generated over the course of 15 selling days, focused on a single distribution region in Central California. Barfresh expects the roll out of its complete line of Smoo beverages to the remaining 6 partner distribution centers in California by January 2015. The company will provide updates on its progress as it continues to launch across all 74 branches nationwide by summer 2015.

"This early success reflects the powerful appeal of our Smoo product line and the unique solution it brings to food service," said Riccardo Delle Coste, president and CEO of Barfresh. "It demonstrates our unique value proposition to not only quick service and casual restaurants, but also any brick-and-mortar establishment looking to offer high-margin frozen blended beverages -- even schools and hospitals. The pent-up demand for an innovative product offering like ours is reflected in our high closing sale rate, providing an exciting outlook for the nationwide rollout to other partner distribution centers across the country."

Barfresh's proprietary Smoo system uses controlled, pre-packaged portions to deliver freshly made, all natural, frozen beverages that are quick, cost efficient and do not require significant equipment or space to produce. Unlike traditional methods, the all-in-one Smoo packs include everything needed to produce a flavorful, fresh smoothie, even the ice. This results in virtually no waste and allows for simple, low-cost inventory management.

About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB: BRFH) is a developer, manufacturer and distributer of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains in the quick serve restaurant and casual dining sectors. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made smoothies that are quick, cost efficient and without waste. For more information, please visit www.barfresh.com/us.

Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

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